SPONSORSHIP OPPORTUNITIES

Transcription

1 SPONSORSHIP OPPORTUNITIES SEGD BRANDED ENVIRONMENTS LAS VEGAS Society for Experiential Graphic Design A multidisciplinary community creating 2017 SEGD EDUCATION EVENTS Kristin Bennani Kathleen Turner kristin@segd.org kathleen@segd.org

2 Contribute to education. Advance the profession. SEGD hosts a series of educational events each year. This is where the community gets together to learn about specific tools and practices to advance their professional skillsets. Each event focuses on a specific segment of experiential graphic design and therefore presents a valuable opportunity for you to reach a highly targeted audience of professionals. What to expect Enjoy an intimate setting to network with participants and partners. Sponsors and participants sit side by side in sessions, chat during networking breaks, and celebrate together at the evening social meet-up. With limited sponsor displays, these events also provide an unparalleled opportunity to showcase your solution. Be our sponsor. Your sponsorship provides a platform to bring the community together, learn together, work together and transform the industries we serve together. Get in front of the key influencers in your market while building brand equity accross SEGD s global community. Sponsorship opportunities are available for any budget and designed to meet a variety of marketing objectives. Choose one of the packages in this packet, or let us design an opportunity that s tailored to you. About SEGD We are a non-profit association of 1,700+ members who create content-rich, emotionally compelling, experiential spaces for a wide range of environments, from hospitals and transit hubs to museums and educational campuses. Our members work creates a sense of place, helps people find their way, communicates important information, and fuels a dialogue between users and the spaces they inhabit. Members develop static and digital wayfinding systems, signage, environmental graphics, exhibition content, multimedia installations, public art, user interfaces and branded/corporate environments. For over 40 years, SEGD has existed to Educate, Connect, and Inspire this global, multidisciplinary community. We invite you to join us and help support this critical mission! To learn more about our community and join, visit segd.org/join Global engagement Over 270,000 people participate in SEGD s website, publications and events each year. SEGD members represent over 800 large and small design agencies around the world, spanning 27 countries and represented by 25 chapters. As a sponsor and supporter, you not only reach the attendees at each event, you also build brand equity across the global community of experiential graphic designers, clients, suppliers and partners! Here s your opportunity to get involved, share your expertise and connect.

3 Event profiles Make this your year to get involved in SEGD s Educational Programming. Review the event and audience profiles below, then see a list of opportunities available in the next pages. EVENT FOCUS VERTICALS AUDIENCE Design for Brand-Centric Customer Experiences: Be is SEGD s premier event focusing on the nexus and state of brand, identity and place. Brand has the power to transform space, enhance the user experience and energize visitors, customers, staff and end-users. Workplace, Entertainment, Hospitality and Retail: Harness the power of brand in cities, shopping centers, education institutions and entertainment. At Be, we explore brand-centric design accross digital and physical interfaces. Brand and Placemaking Pros: Brand agencies, experience designers, interaction designers, digital and consumer marketers, technology integrators, custom fabricators and material suppliers. Business of Design: Building, managing and sustaining your practice for the future. This summit explores the next-gen EGD/XGD practice, questions from agency leaders, new models for sustaining their practice and new tech and applications. All Verticals: There s no specific vertical for this event, as it addresses the next generation model for design agencies to grow and sustain in a rapidlyshifting industry. CEO-Level: This event is focused on Principles, Partners and CEO-level roles within the organization. The topics will address their burning questions and share best practices in leading a design organization. 101 Level Skills for Creating + Managing Digital XGD Projects: The nuts and bolts of making with digital. This workshop is a hands-on dive into new programs and applications young designers should know, including media, code, sensors, interaction design, and more. Digital Experience Design: This digital foundations bootcamp will be a one-day intensive hands-on training, followed by a day of studio tours at innovative agencies. Young Designers: This event focuses on juniorlevel designers who are interested in building their digital skill-sets. Consider it SEGD s version of Summer Camp! Signage and Wayfinding: A focus on large-scale, complex wayfinding systems for both indoor and outdoor environments. We ll explore both physical signage and digital directories that are enabling users to seamlessly find their way. Transportation, Urban and Campus: From Airports to large campus settings, this Wayfinding Event will include education, transportation, and city-wide signage documentation, technology and best practices in wayfinding design. Wayfinding & Signage Pros: SEGD s core audience of wayfinding, accessibility and signage professionals. Fabricators, product suppliers, airport managers and facility managers for hospitals and corporations

4 How to get involved As a sponsor, you make these events possible! The sponsorship opportunities at each event offer you a unique platform to network, connect and build brand recognition among the top designers in the field. As a 2017 SEGD Event Sponsor, you will: n Make a significant contribution to the advancement of experiential graphic design by supporting the educational programming at SEGD. n Receive advance promotion for your work through segd.org engaging a global audience of 270,000 people each year, and growing. n Connect with the with the top practitioners in the field who are attending these targeted events. n Receive a personal introduction from the stage, complete with your company logo and your representative s name and photo displayed onscreen. n Go home with lead generation of everyone in attendance, as well as deep discounts on advertising to keep your company top-of-mind. Choose one of the packages on the next page, or talk to us about your budget and goals to develop something tailored to your needs. Choose a package SEGD offers three primary sponsorship levels at each workshop. Each opportunity includes a package of benefits designed to align your brand in a meaningful way with the educational content, inspirational projects and networking activities for each event. 1. PRESENTING SPONSORSHIP Be a Presenting Sponsor! This is the most prominent position at each education event and provides a tremendous level of brand exposure before, during and after the event. This sponsorship lives on indefinitely at segd.org through SEGD Talks multiplying your reach by five times the in-person audience! 2. EVENT SPONSORSHIPS The Event Sponsorship opportunities are designed to align your firm s messaging and branding with something meaningful at each event. You ll receive high-level visibility on site as well as off through advance promotion, branding and a personal introduction at your sponsored event, session or tour. Review the packet for specific opportunities at each event. 3. BRAND SPONSORSHIPS The Brand Sponsorships provide your organization a platform to get your brand in attendees hands. Several opportunities are available to provide you ongoing branding throughout the year, as well as at each individual event. Upgrade with a 6-ft. table display space: $1,000 Space is limited and well-positioned at the entrance or just inside the room where people are learning and networking.

5 Benefits at each level PRESENTING EVENT BRANDING registration valued at $495 each SEGD Talks post-event videos 5X reach of in-person audience exclusive benefit stage time 2-min introduction exclusive welcome remarks video short-clip in-session, captive audience 2-min video table display 6 table in room or lobby included add for $1,000 segd.org advertising 270,000 visitors, 3.5 million pageviews 3-mo conference page banner rotation 50% off additional placement 25% off single placement 25% off single placement prominent display advance promotion segd.org event homepage logo / hotlink free Firm Listing on segd.org logo / hotlink free Firm Listing on segd.org logo / hotlink social + promotion 10,000 followers, 20,000 recipients 1 tweet pre-event 1 tweet post-event with logo (name only) (name only) logo visibility presenting sponsor event brand identity event master slides sponsor slides messages SEGD Talk videos SEGD17 awards annual segd.org program sponsors print program sponsor slides event website print program sponsor slides event website print program recognition on site, in print, online opening and closing remarks SEGD17 awards annual with logo segd.org program sponsors with logo opening and closing remarks SEGD17 awards annual (name) segd.org program sponsors (name) opening and closing remarks SEGD17 awards annual (name) segd.org program sponsors (name) lead generation pre and post-show pre and post-show pre and post-show bag inserts 1 item 1 item 1 item Investment $7,500 $3,000+ varies

6 PRESENTING SPONSORSHIPS $7,500 This is the headlining sponsorship, limited to two organizations at each event. To make the most of this sponsorship, be sure to secure it at least three months in advance. Select your event and see detailed benefits below: Exclusive On-site Participation + + Welcome attendees and share a few words. + + Showcase a 2-minute video to this captive audience an exclusive benefit only available to Industry Partners and Presenting Sponsors. + + Participate in a panel or host a tour (as available). On-going Education with SEGD Talks + + As Presenting Sponsor, you support the ongoing education of the entire membership through SEGD Talks. + + Videos from each workshop are available online indefinitely for ongoing inspiration and education to the entire membership expanding your inperson audience by five times. + + Receive sponsor recognition in the opening credits for each video (see samples below). + + SEGD posts new SEGD Talks videos online after each event. Become a permanent fixture on segd.org by providing this free-to-members, ongoing education! On-site Branding and Visibility + + Your logo included in event identity for each master slide, used throughout the event + + Your logo and company representative s name and photo displayed in the opening and closing remarks + + Opportunity to include one (1) promotional item in the workshop tote bags Promotion and Recognition + + Prominent logo placement and inclusion in the event brand identity + + Your logo inclusion in all promotional materials, including the weekly e-newsletter to 40,000 people + + A 3-month complimentary banner rotation on the event s homepage at segd.org (average 15-20k brand impressions) + + Presenting Sponsor credit in the SEGD17 awards annual and online throughout the year on segd. org s Sponsors & Supporters page

7 EVENT SPONSORSHIPS Contribute to an educational session, provide a much-needed networking break for attendees or take attendees on a tour of a transformative project, studio or exhibition. Event sponsorships provide the perfect opportunity to align your work with something meaningful at each event. SESSION SPONSOR $3,500 Align your organization with one of the influential talks of the day, while also showing your support for the educational programming at SEGD. Receive all eventlevel benefits, plus: + + Your company name, logo, and your representative s name and photo displayed at the start of the session + + The moderator will introduce your company as the session sponsor, along with a brief introduction on the mission you share with this session s content. + + Your name included on the workshop agenda distributed to all attendees and online + + Review the event agenda on segd.org to choose the session that s right for you (limit 1 per session) NETWORKING BREAK SPONSOR $3,500 Each workshop includes an AM and PM networking break. Be the sponsor and treat attendees to a muchneeded coffee/refreshment break and an opportunity to get to know each other. Receive all event-level benefits, plus: + + Your company name, logo, and your representative s name and photo displayed at the start of the break + + Choose the AM or PM break at the workshop of your choice + + Your name included on the workshop agenda distributed to all attendees and online TOUR SPONSOR $3,000 Tours are a signature part of the SEGD experience and provide an unparalled networking and branding opportunity for a well-aligned sponsor. Review the agendas online for specifics and availability. Receive all event-level benefits, plus: + + Enjoy a morning or afternoon with up to 25 targeted attendees + + On tour, you ll receive an introduction and an opportunity to say a few words to welcome participants. + + Your company name, logo, and your representative s name and photo displayed during the opening and closing remarks at the event + + Your name included on the event tour agenda distributed to all attendees and online HAPPY HOUR SPONSOR $4,000 Event participants and local Chapter members get together to celebrate the close of another fantastic, inspiration-packed day. Be the Happy Hour Sponsor and ensure people go home feeling satisfied, invigorated and connected with peers, colleagues and partners. Receive all event-level benefits, plus: + + Receive an introduction and an opportunity to say a few words or toast participants at the reception. + + Your company name, logo and your representative s name and photo displayed during closing remarks + + Receive recognition through the Chapter invitation to all local members, in addition to event participants. + + Your name included on the event agenda distributed to all attendees and online

8 A multidisciplinary community creating 2017 BRANDING PACKAGES Earn year-long brand exposure through these four-event branding packages. Receive brand-level sponsor benefits, along with your branded item given to every event attendee in 2017 (approximately 400 people per year). You will also receive one complimentary pass to attend the event of your choice (purchase additional at a discount). Sponsorship deadline: February 28, TOTE BAG SPONSOR $5,000 Attendees at all four events will enjoy this spacious, eco-friendly tote bag (400 units). You ll enjoy consistent brand exposure throughout the year, at every workshop. Includes your 4-color logo imprint and all brandinglevel sponsorship benefits 2017 BADGE & LANYARD SPONSOR $4,000 Outfit attendees at all four events with your branded event badge and lanyard (400 units). You re branding and messaging displayed prominently on each badge, along with your one-color logo imprint included on each lanyard. You ll enjoy this highly visible sponsorship, along with all branding-level sponsorship benefits YOUR OWN BRANDED GIVEAWAY $2,500 Have something of your own to supply attendees maybe a notebook, t-shirt, water bottle, or pens? Your provide the goods, we ll provide you branding-level sponsorship recognition at each event Contact us for more. Kristin Bennani Kathleen Turner kristin@segd.org kathleen@segd.org