PERCEPTION REALITY SIGNATURE

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1 PERCEPTION REALITY SIGNATURE Beyond Perception CORPORATE PROFILE

2 WHO WE ARE We are a Digital Advertising and PR agency that continually strive to strike the balance between perception and reality, we bridge the gap between what it s not and what it should be. We redefine PUBLIC RELATIONS TO PERCEPTION REALITY Informed Perception managers Passionate Reality advocate Your Global partner

3 OUR VISION To be globally relevant in building Strong Brand Values and to be the best PERCEPTION REALITY Managers in Africa and the Middle East. OUR MISSION To Deliver affordable PR solutions for global brands and markets and also drive NEW PERCEPTION through INNOVATION and integration of detailed RESEARCH and TECHNOLOGIES.

4 WHY DIGITAL? Digital Marketing uses mobile and desktop deployment platforms which accounts for 100% higher real audience reach at a fraction of the cost.

5 YOUR AVERAGE CONSUMER TODAY Peak Times for Selected Media Activities The daily life of the average consumer. Digital Media channels peak at least 3 times as often as your traditional media channels. Radio First Morning First Morning Web Browsing First Morning Afternoon Radio Afternoon SMS First Evening Web Browsing Evening TV Prime Time SMS Late Night Adequate Brand Exposure is easily achieved through digital media channels. 6 AM 8 AM 10 AM 12 NOON 2 PM 4 PM 6 PM 8 PM 10 PM

6 OUR PAST AND PRESENT CLIENTS This section contains some of our past and present client. 02 Section 6

7 OUR CLIENTS Our operation and client base span across Nigeria and West Africa and this is due to our commitment and track record of delivering value to our customers across these markets. OUR WEST AFRICA CLIENT OUR NIGERIA CLIENT (PAST AND PRESENT)

8 OUR PARTNERS This section contains some of OUR partners that helps us deliver great services to you. 03 Section 8

9 OUR PR PARTNERS

10 OUR PR PARTNERS From online ad servers to newsletter marketing servers, Teksight Digital s back end digital marketing strategy is executed through the utilization of highly efficient and trusted digital platforms.

11 PLATFORMS WE WORK ON From ad servers to newsletter marketing servers, Teksight Digital s back end digital marketing strategy is executed through the utilization of highly efficient and trusted digital platforms.

12 CAMPAIGN SAMPLE - TECNO LIVE SMART CAMPAIGN BRAND: Tecno Mobile PRODUCT: Tecno Smart Family [Phantom A+, Phantom AIII, Phantom Pad Mini, P5, M5. M7] MARKETS: Nigeria, Ghana, Cameroun, Ethiopia, South Africa. DURATION: 3 Months [November 2013 January 2014]

13 OUR STRATEGY This was a fully integrated PR and digital marketing campaign aimed at pushing various products as a single range, but with each of the different products targeting different levels of consumers. We opted to centralize 2 main content cores in a microsite, and webisodes, around which all owned, earned and paid media was driven. The webisodes (10) were deployed on the microsite, and the microsite served as the central hub of the entire campaign

14 CAMPAIGN EXECUTION CHANNELS Eskimi Engagement Model 2Go Social Conversion Model Offline Print QR Code Deployment #TECNOLIVESMART Addictive Video Gamification EPR Execution Model Across the 5 countries in which we executed, we ran through a total number of 9 platforms, networks & channels over three months. This covered a social strategy that saw organically amplified tweets and trends on twitter, to O2O integration (offline - online) in form of QR codes released in daily papers. All the tools directed users to the microsite and from there, users chose actions they desired, based on what appealed to them the most. Marketing Model Online Media Awareness Model Twitter Trend Facebook Conversion & Social Engagement Model

15 TECNO LIVE SMART MICROSITE The microsite did not just as the landing page of all ads, but also a central hub of Information and Engagement. There was a product section where users could experience the phones & purchase them right from the site with a single click.

16 TECNO LIVE SMART MICROSITE In addition, the microsite also served as an in-out portal to all the other networks/fan communities on which the target audience were located. From these networks, we drove traffic to the microsite and from the microsite, we encouraged new users to join the fan communities.

17 TECNO LIVE SMART ANIMATED WEBISODES The webisodes, which were released weekly, were also hosted on a section of the microsite. Each webisode, carried specific but interesting information about each product in the smart family Line. Users watched these webisodes and also played quiz contests right there based on what they had watched.

18 CAMPAIGN RESULTS MOST ENGAGING BRAND PAGE ACROSS W. AFRICA TILL DATE 1900% INCREASE IN DIGITAL PRESENCE, LARGEST SELLING PHONE BRAND W.AFRICA BY YEAR END ND LARGEST AND MOST ENGAGING NIGERIAN YOUTUBE BRAND PAGE MOST INFLUENTIAL BRAND TWITTER HANDLE

19 WHAT WE DO This section contains what we do in terms of services. 04 Section 19

20 WHAT WE DO

21 OTHER ADDED SERVICES VIRAL PR

22 PAST BRANDING N LAUNCH EVENT

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27 PAST BRANDING N LAUNCH EVENT Bp. Copyright TECNO GROUP

28 PAST BRANDING N LAUNCH EVENT

29 PAST BRANDING N LAUNCH EVENT Be Relevant Be Effective Be Efficient! SOFT ALLIANCE ACADEMY A 3 Month Practical Bootcamp for highly motivated, young First Degree holders from reputable institutions, transforming them into World Class Professionals WE OFFER TRAINING IN Oracle Financials Oracle Human Capital Management System Administration Business Analysis Database Administration Network Administration Software Development SIGN UP FEE: N120,000 per participant Soft Alliance And Resources Limited ERP Infrastructure Payments Custom Solutions training@softalliance.com 29

30 PRODUCT LAUNCH Beyond Perception

31 PRODUCT LAUNCH

32 PAST PRESS MENTIONS AND VIRAL PR

33 PAST PRESS MENTIONS AND VIRAL PR Copyright TECNO GROUP

34 QUESTIONS?

35 THANK YOU FOR SMILING THROUGH CORPORATE PROFILE Reach US: Address: 4 th Floor KFC Building Allen Avenue Road, Ikeja Lagos. info@teksightedge.com, charles@teksightedge.com