Drive New. Social Media. Simple Marketing Strategy for Small Business and Nonprofits. Constant Contact 2016
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- Anissa Reynolds
- 5 years ago
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1 Drive New Business Change name with Simple Marketing Strategy for Small Business and Nonprofits Social Media Constant Contact 2016
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3 GhostPartner.com
4 Social Web GhostPartner.com
5 Get These Slides make sure we have your address
6 You Need GhostPartner.com
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8 Social Media is sexy is still King GhostPartner.com
9 GhostPartner.com
10 GhostPartner.com
11 Flipping the funnel: marketing then
12 Flipping the funnel: marketing now
13 Engagement is the new word-of-mouth
14 Impact of social media 78% say a company s social media posts influence their purchases 73% are likely to buy from a brand that responds on social media 84% of social media users share to show their support for a cause
15 Your Advantage: your authentic connection with your audience Constant Contact, Inc Inc
16 Use social media to: Build and expand relationships Increase brand awareness Grow your list Constant Contact, Inc Inc
17 Agenda 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create content 3.Social media advertising 4.Grow your list
18 Agenda 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create content 3.Social media advertising 4.Grow your list
19 Networking Photo Sharing Recorded Video Live Video
20 Facebook Industries: B2B, B2C & Non-Profit industries What to Post: Photos, Videos, Links 1 time per day or week Frequency: Business benefit: Advertising platform
21 Twitter Industries: What to Post: Food, Technology, Retail, Household Products, Entertainment Photos, Links, Videos Text limit: 140 characters 5 to 7 times per day Frequency: Business benefit: Fastest way to reach your audience, customer service
22 LinkedIn Industries: Mostly B2B What to Post: Studies, Guides, Whitepapers, Testimonials, Videos 3 or more times per week Frequency: Business benefit: Establish expertise, network within your industry
23 Instagram Industries: Food, Art, Travel, Fashion What to Post: Images, Hashtags, Instagram Video 2-3 times per day Frequency: Business benefit: Provide creative context and visual inspiration to connect with customers
24 Agenda 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create content 3.Social media advertising 4.Grow your list
25 Complete Your Profile & Brand
26 Agenda 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create content 3.Social media advertising 4.Grow your list
27 Invite & announce Announce your presence
28 In your Ask them to follow you Share benefits Include social links
29 On your website Make it easy Post on blogs
30 Other social sites Connect your networks Any other social sites used
31 Seek out your existing and target audience
32 Interact & engage
33 Follow likeminded organizations
34 Agenda 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create content 3.Social media advertising 4.Grow your list
35 What makes content shareable? Useful Engaging Visual Emotional Constant Constant Contact, Contact, Inc Inc
36 Images Links Video
37 BEFORE AFTER
38 Keywords & Hashtags (#)
39 Share your online content Website Social media
40 Repurpose your content
41 Share other s content Your target audience Similar businesses Credible sources Add your own spin!
42 Content Matters 80% 20% Promotional valuable, interesting content content
43 Agenda 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create content 3. Social media advertising 4.Grow your list
44 Because of a social ad 25% will visit the location or website 14 to 16% will purchase a product or service
45 How does it work? 1. Pick a message 2. Define the audience 3. Set your budget
46 Constant Contact Facebook Advertising BONUS: Promote your mailing list
47 Social platforms with advertising options
48 Agenda a.getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence b.create content c. Social media advertising d.grow your list
49 Social Media = 73% 39% 57% more customer business new engagement customers referrals
50 Add an sign-up link to your profile
51 Add an sign-up tab to your Facebook page
52 Add an sign-up link within the post
53 Use metrics to make social decisions
54 Agenda 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create content 3.Social media advertising 4.Grow your list
55 Get Started 1. Pick your platform 2. Start a business profile 3. Make a post
56 You really can do this! We re here to help. All the marketing tools you need together in one place Constant Contact, Inc Inc
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