Overview IFA MEDIA KIT. IFA S MISSION: Protect, Enhance, & Promote Franchising

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1 2019 IFA MEDIA KIT Overview Reach decision makers in the $674 billion franchise industry by partnering with the International Franchise Association, the premier advocacy and education organization representing franchised businesses in the U.S. WE ARE...FRANCHISING. IFA s vision is to be the preeminent voice and acknowledged leader for franchising worldwide, and our voice is heard within the pages of Franchising World. For more than 30 years, Franchising World has been used as a vehicle to protect, enhance, and promote franchising. No other franchising publication provides the scope and depth of information on domestic and international franchising than Franchising World. The IFA is the largest organization representing both franchisors and single and multi-unit franchisees. Franchising World is distributed to this diverse audience on a monthly basis. The franchising community represents: more than $674 billion in economic output more than 733,000 US franchise locations more than 300 business format categories nearly 8 million jobs in the United States A sample of the industries represented includes: Retail Service Automotive Restaurants MSA Worldwide values the exposure and awareness developed by a consistent presence in Franchising World magazine. Year after year, we have experienced steady growth in the franchise community and attribute this success, in part, to recognition generated by Franchising World. Kay Ainsley, MSA Worldwide Maintenance Business Services Lodging Beverages Building & Construction Child Services Senior Care IFA S MISSION: Protect, Enhance, & Promote Franchising

2 2019 IFA MEDIA KIT Average Print Circulation: PER ISSUE (average with bonus circulations) 15,000 Pass Along Rate (%): 2.8 Total Print Readership: 42,000 Franchising World Digital Edition: PER DIGITAL EDITION 12,000 Total Print and Digital Circulation: 27,000 Readership: Readership If your goal is to reach top-level franchise executives representing a variety of industries and system sizes, Franchising World is the publication that delivers results. Reach key decision makers in the franchising community. Franchising World readers are comprised of C-level executives and senior level managers for 1,300+ franchised concepts, single and multi-unit franchisees, and other franchise community professionals. These readers are members and loyal supporters of the International Franchise Association. According to IFA s most recent annual reader survey: 63 % have been reading Franchising World magazine for more than four years. 60% share their copy with others in their company. Franchisees (Single & Multi-Unit) Franchisor Vice Presidents 11% 21% Franchisor Chairmen, C-Level Executives 32% 83% of readers have a Management Job Title or higher. 90% of readers are directly involved in initiating, recommending, ordering, or approving business purchases. 90% Franchisor Directors (Marketing & Franchise Development) 12% 24% Other 9 out of 10 rate Franchising World editorial content as excellent or good. IFA S MISSION: Protect, Enhance, & Promote Franchising

3 2019 IFA MEDIA KIT Topics Franchise Relations Franchise Development Marketing Management & Operations Government Relations & Public Policy Franchise News/Events Technology Multi-Unit Franchise Innovators International Development Social Media People & News Legal Research & Development Editorial Our readers, franchisors and franchisees, turn to the IFA and Franchising World for practical information that will help them run and grow their businesses more successfully. We provide content to help our readers on a variety of important topics including: Understanding how technology is helping to address business challenges and create new opportunities; Use social media to create better brand awareness; Secure financing for future growth and expansion; Market to new customers and position for strength with new business partners; Best practices for solving the staffing issues faced by small business operators; and Other growth and legal issues. As the primary communications vehicle of the International Franchise Association for members and other franchise community professionals for more than 30 years, Franchising World continues to provide relevant content that our readers turn to and rely on to be successful. Franchising World provides the leaders within the franchising community a unique and positive media environment to promote their organizations and exchange ideas, and it offers an insider s perspective on policies, trends, issues, technologies and franchise news in the industry. Tom Epstein, Franchise Payments Network Great Exposure, Great Value!

4 2019 IFA MEDIA KIT Why Advertise Franchising is a financial powerhouse, and leads other business sectors in economic impact in the U.S. The IFA s Educational Foundation research shows that over 733,000 franchised businesses provide nearly 8 million jobs and contribute over $674 billion to the U.S. private sector economy. Whether in challenging or flourishing economic times, you cannot afford to miss the opportunity to build and sustain brand awareness with this key segment of the business population. Advertising in Franchising World opens up your branding conversation to an engaged audience of senior-level decision makers in the franchising industry. Your advertisement lives on with Franchising World Digital Edition. Each issue of Franchising World is distributed digitally. Extended shelf life three years of archived back issues. Clickable ads linking to your website and live links to field inquiries. Readers can search, print, and download customized content. Approximate retail business establishments are a franchised business: 1 out of 12 According to MPA s Fact Book: Brands that advertise in print magazines achieve higher brand favorability, purchase intent, and ad awareness than they do online or on TV Magazine advertising gets consumers to act: Two separate sources show that more than half of all readers (56%) act on magazine ads. And, action-taking has increased 10%+ in the last five years. Magazines supply credibility: Multiple sources show that consumers trust ads in magazines. Magazines spur web traffic and search: Online market intelligence firm, BIGresearch, proves that magazines lead other media in influencing consumers to a search for merchandise online, ranking at, or near, the top by gender as well as across all age groups. In addition, magazine ads boost web traffic, and magazine readers are more likely than non-readers to buy online. Magazines improve advertising ROI: Based on analyses of client-commissioned cross-media accountability studies, two separate sources found that magazines most consistently generate a favorable cost-per-impact throughout the purchase funnel. Magazine advertising is valuable content: Yankelovich and Experian Simmons report that consumers are more likely to have a positive attitude toward advertising in magazines compared to other media. A new franchise outlet opens somewhere in the U.S.: Every 8 Minutes IFA S MISSION: Protect, Enhance, & Promote Franchising

5 Franchising World 2019 IFA MEDIA KIT 2019 Editorial Calendar Issue Editorial Space Closing Artwork Due Cover Feature/Theme Bonus Distributions Special Supplement or Advertising Feature JAN Nov. 9 Dec. 12 Dec. 19 State of Franchising FES 2019 IFA Annual Convention Pre-Convention Promotional Opportunities for Exhibitors FEB Dec. 7 Jan. 10 Jan. 17 Convention, Leadership IFA Annual Convention IFA Convention Exhibitor Directory MAR Jan. 11 Feb. 8 Feb. 15 Multi-Unit Franchising IFE 2019 Opportunities in Multi-Unit Franchising Food & Beverage Directory APR Feb. 8 Mar. 12 Mar. 19 Legal Update Legal Symposium MAY Mar. 8 Apr. 10 Apr. 17 International Opportunities JUN Apr. 8 May 10 May 17 VetFran IFE 2019 FEM 2019 More than 12 International Events IFE 2019 ASBDC 2019 FEM 2019 More than 10 Veteran Events Attorney Directory Marketing Toolkit International Opportunities Guide IFA Convention Photo Feature VetFran Advertisers VetFran Advertorial JUL May 10 June 12 June 19 Diversity of Franchising More than 12 Diversity Events DiversityFran Directory Women in Franchising AUG June 7 July 10 July 17 Franchise Development and Operations IFA Annual Convention 2019 ASBDC 2019 Financial Services Toolkit SEPT July 12 Aug. 9 Aug. 16 Franchise Relations, Public Affairs Franchise Action Network (FAN) Franchisees of the Year OCT Aug. 9 Sept. 11 Sept Supplier Source Book FES 2020 IFA Annual Convention 2019 IFE 2019 NOV Sept. 6 Oct. 11 Oct. 18 Technology FES 2020 DEC Oct. 11 Nov. 8 Nov. 15 Marketing FES 2020 IFA Supplier Forum Directory Public Affairs Conference Photo Feature Technology Toolkit Convention Brochure Marketing/PR Agencies Section Great Exposure, Great Value!

6 Franchising World 2019 IFA MEDIA KIT Ad Rates 2019 IFA and Supplier Forum Member Rates*** 4/C Display Ad 1x 3x 6x 12x Back Cover* Inside Front Cover* $4,500 $4,300 $3,600 $4,100 $3,400 $3,100 Material Requirements All web offset: Franchising World is produced 100 percent computer-to-plate. Franchising World subscribes to the SWOP (Specifications for Offset Publications) standards. Franchising World is printed on 50-lb. #4 gloss text and 100-lb. #3 cover stock. Inside Back Cover* Page 1 (Opp. Cover 2)* $3,500 $3,250 $3,600 $3,000 $3,400 $2,750 $3,100 File Transfer Please contact advertising2@franchise.org for more info. Page 2* $3,600 $3,400 $3,100 Ad Sizes Magazine Trim Size: x Page 5 (Opp. T.O.C.)* 2-Page Spread Full Page $7,000 $3,500 $3,600 $5,000 $3,175 $3,400 $4,500 $3,000 $3,100 $4,250 $2,750 (All ad specifications are in inches, width by height. Keep live matter.375 from trim on each side.) Page Dimensions 2-Page Spread 2/3 Page (Vertical) 1/2 Page $3,000 $2,500 $2,750 $2,200 $2,400 $2,000 $2,100 $1,800 Live Area: x Trim: x Supplied Bleed: 17 x /3 Page 1/4 Page Pre-Printed Inserts ** $1,750 $1,350 $1,500 $1,250 Franchising World * $3,500 $1,300 $1,150 1x 3x 6x 12x Supplier Spotlight Advertorial (IFA Members Only) $1,200 $1,000 $3,300 $3,100 For pre-printed insert specifications, contact your advertising representative. Full Page Live Area: x Trim: x Supplied Bleed: x Page Dimension Live Area Two-thirds Page (Vertical) x 9.5 Half Page (Horizontal) x Third Page (Vertical) x 9.5 Third Page (Square) x Quarter Page (Vertical) 3.5 x Full Page 2-Page Spread $6,000 $9,000 Two-thirds Page Half Page Horizontal Third Page Vertical * Premium position. ** Subject to editorial/content approval by IFA; all inserts to be produced by advertisers and supplied to the printer. *** Non-members add 30% premium to published rates. IFA Toolkit with Franchising World Technology TOOLKIT Marketing TOOLKIT Finance TOOLKIT Third Page Square Quarter Page Starting at $3,500, call for more information. IFA S MISSION: Protect, Enhance, & Promote Franchising

7 FranCamp booklet.indd 1 9/9/13 11:50 AM 2019 IFA MEDIA KIT LIMITED SPACE AVAILABLE: Dont Delay Reserve Today! Choose Your Toolkit Opportunity: MARKETING BEST PRACTICES IFA Marketing Toolkit Materials and Display Ad Space Deadline: 3/6/19 Creative Deadline: 3/13/19 FINANCIAL SERVICES IFA Financial Toolkit Materials and Display Ad Space Deadline: 7/3/19 Creative Deadline: 7/10/19 TECHNOLOGY TIPS IFA Technology Toolkit Materials and Display Ad Space Deadline: 10/3/19 Creative Deadline: 10/10/19 Starting at $3,500, call for information IFA Toolkits The IFA Toolkit is designed to help franchisors understand the variety of options available to franchisees in technology, finance, or marketing. Reach key decision makers in the franchising community. Explain how you are helping your clients in your own words Make sure that your solution is discussed in franchisors next growth strategy session Only eight Supplier Forum members will be highlighted Act now and reserve your space today! Your Marketing Message includes: 1. Two-page White Paper 2. Company bio 3. Headshot and direct contact information 4. Company logo SPECIFICATIONS White Paper: White Paper Text: Up to 600 words with title and image Up to 700 word with title without image Company Bio: Up to 80 words Contact: Company address, phone, address, website Headshot of author: Size: w x1.125 h high resolution/300dpi JPG format Logo: Size: w x1 h, EPS format Image (optional): Size 3.5 w x 2.5 h, high resolution/300dpi, JPG format Marketing Trends to Help Close the Year Strong BY DAVE CHAREST, DIRECTOR OF CONTENT MARKETING COMPANY BIO Constant Contact is an marketing solution with customizable, mobile-responsive templates, a flexible state-ofthe-art editor, easy-to-use contact management and segmentation, tools to grow your list, additional features that go beyond basic s to drive more engagement and do more business. Constant Contact offers free coaching and support by phone and chat, a vast library of help and educational resources online, and an in-house design team offering a range of one-time and affordable custom services. oday s consumers expect your business to provide experiences tailored to their needs, interests and habits. TAccording to the State of the Connected Customer report from Salesforce.com, 52% of consumers say they re likely to switch brands if a company doesn t make an effort to personalize communications to them. If your marketing messages aren t relevant and easily read on mobile devices, you can expect consumers to move on. It s now more critical than ever to get the right message to the right person at the right time. With that in mind, how can you expect marketing to help you reach your goals? Here are three areas you can expect to come to the forefront for small businesses and their use of marketing. 1. Real Insight from Data to Make Better Decisions There s no shortage of data available these days. Access isn t the problem; it s making sense of all that data in a way that s beneficial to your business that s important. It also goes beyond opens and clicks to actions and interests. It allows you to understand who your best customers are and get carefully crafted messages to them based on what you know and what they do. Expect to see marketing providers like Constant Contact looking for ways to give you more proactive insights that allow you to make smarter decisions in addition to what s available today. 2. More Personalization for Better Results When you think of personalization, you may think of adding a person s name in an . Yes, a person s name is an essential element in any form of marketing. Beyond that what we re talking about is timely and relevant messages. It s about using the data to get more relevant information and offers to your customers. Expect your marketing provider to help you better segment your contacts and do so more efficiently. 3. Simple Automation to Save You Time Automation is where the two previous trends come together to allow you to do more business in your sleep. For example, if someone expresses interest in a product or service by clicking a link in your , you can automatically send a follow-up or series of messages knowing that these s will be relevant and lead you closer to a sale. Click segmentation combined with an autoresponder series creates a potent one-two punch that works on autopilot so you can tend to other areas of your business. Expect to see small businesses embracing this trend as service providers make it even easier to do so. But won t automated messages make my marketing feel impersonal? If you think relationships are still the backbone of your business, you re right. You may be thinking that the methods above may feel impersonal, be too complicated to start or be too costly. The truth is just the opposite. Using these methods above allows you to take the wow experiences you re already creating for your customers, whether they be offline or online, and make them easy to extend in ways you could never do alone with your limited time. And the costs are a small fraction of the return you can expect from the time invested. Are you ready to embrace these marketing trends? Each plays off of one another to help you to do more business. For more information about Constant Contact and how marketing can help your franchise contact us at Or visit us online at constantcontact.com/franchise. n CONTACT Dave Charest Director of Content Marketing Constant Contact 1601 Trapelo Road Waltham, MA Phone: dave.charest@ endurance.com Website: com/partners/franchise C2 and C4 Display Ad: Type safety margin: w x h Trim: 5.25 w x 8.25 h Bleed area: 5.5 w x 8.5 h 2 IFA 2019 TECHNOLOGY TOOLKIT IFA 2019 TECHNOLOGY TOOLKIT 3

8 Franchising World 2019 IFA MEDIA KIT Regional Advertising Managers Locate your state below to find your advertising manager who can secure future success for your company through Franchising World opportunities. Contact Greg Cook Vice President, Advertising & Strategic Partnerships Contact Tim Evans Senior Manager, Regional Advertising International Members Contact Carly Wooley Senior Manager, Regional Advertising WASHINGTON NORTH DAKOTA MAINE MONTANA MINNESOTA VT NH SOUTH DAKOTA WISCONSIN NEW YORK MASS OREGON MICHIGAN CONN RI IDAHO WYOMING NEBRASKA IOWA PENNSYLVANIA DC NEW JERSEY DELAWARE MARYLAND NEVADA UTAH KANSAS MISSOURI VIRGINIA CALIFORNIA OHIO ILLINOIS INDIANA COLORADO WEST VIRGINIA KENTUCKY NORTH CAROLINA TENNESSEE ARIZONA NEW MEXICO OKLAHOMA ARKANSAS SOUTH CAROLINA ALABAMA GEORGIA TEXAS LOUISIANA MISSISSIPPI HAWAII Miles FLORIDA ALASKA Miles International Members