SHOW AMERICAS OF THE. March 26 29, 2017 Orlando World Center Marriott Orlando, Florida, USA

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1 THE OFFICIAL 2017 GUIDE - EXCLUSIVE MARKETING FOR EXHIBITORS

2 THE OFFICIAL 2017 GUIDE - EXCLUSIVE MARKETING FOR EXHIBITORS ESSENTIAL, EXCLUSIVE & EVERYWHERE The Orlando Show Guide is the definitive and only official buyers guide to the IAADFS Duty Free Show of the Americas It is specifically designed to help you, as an exhibitor, showcase your brands to buyers and maximise the return on your investment in the Show. Uniquely, it is presented personally to all attendees on arrival - as well as being received by all individual IAADFS members and show attendees (including buyers) as a digital version in advance of the event. Now in a more compact, portable size, the Show Guide is used before and constantly during the Show itself. The exclusive and invaluable information it contains means that it is also referred to throughout the course of the following year. The Show Guide is the only publication to contain essential, exclusive information for buyers and show attendees, including: the official exhibitor and brand listings, booth locations and contact details. the Tradefloor and exhibition venue map. official Show program, schedule of events, networking and social activities. THE OFFICIAL GUIDE exclusive onsite information and other essential Show details. Showcase photo-editorial preview of key products being exhibited.

3 FK370 Philip Morris Duty Free Inc THE OFFICIAL 2017 GUIDE - EXCLUSIVE MARKETING FOR EXHIBITORS EXCITE & ENGAGE TRAVEL RETAIL S BUYERS Advertising in the Guide gives you visibility and exposure that standard trade media can t: The best pre- and at-show visibility for your brands and booth location. Cost-effective use of budget your ad is seen repeatedly before, during and for a whole year after the Show when buyers are actually choosing brands and suppliers. Print, digital and online visibility to buyers your Guide ad is seen in all key media. Exceptional targeting the Guide is the only publication presented personally to all buyers and attendees. Michael Simon General Manager, Altria International Sales Philip Morris Duty Free Quality brand/company presentation the official Guide s exclusive, must-read content means that your ad will be seen repeatedly. FOR TRADE PURPOSES ONLY NEW GLUTEN FREE. THE VODKA. Introducing THE Vodka, now also available in gluten free. Harvested from our fertile corn and buckwheat fi elds, the result is a gluten-free vodka, crafted from our fi elds to your glass.

4 THE OFFICIAL 2017 GUIDE - EXCLUSIVE MARKETING FOR EXHIBITORS RELEVANT, IMPACTFUL VISIBILITY Show case - Frag 2017 rance New, compact portable format Means that the Guide will be kept and looked at constantly so will your advertisement. s& Cosm etics _Bran d Pr ofile ODU : +49 (0) CONTACT BO.COM OMASSA INFO@TH Frag ra Cos nces & meti cs CTS Falic OMASSA Mon BO.COM / :39 Page 42 OW C TO WAT ASE CH OUT Lanc ôm l Eau e La de To vie es t be ile el (L tte Floralellle Cana ry Sa Fash Perry ion Ellis Gro FOR Oré al) lon 4 RED up 2217 B rishi obbi Bro Oil- ng Lip C wn In BOOTH: /03 Nou ies last Make memor mentary compli with your engraving. ster Parb Booth - Ma IAA DFS SH PR Showcase informational editorial feature informs buyers of key products. Inclusion guaranteed for advertisers. tb Esté fused Sholor Trav e Laud ine el R eta er - Am iling erica Crys tal Sa s lons K& Esselanc Legend Sp nce 1903 Corpirit 11:23 L Booth Echibition Guide LB Classic.indd 1 THE OFFICIAL GUIDE 42 Zwill in Men g Twin ox s Prem Competenc5 Piece ier G e Kit Trad lobal ing Inc Bo oth NE W GLUTEN FREE. THE VODK A. Introducing THE Vodka, available now in gluten free. Harvesalso from our fertile corn ted fields, the and buckwh result vodka, crafted is a gluten-free eat from our your glass. fields to Exclusive, official Show information Must-read information for buyers means they will definitely see your advertisement. SAVOR STOLI RESPONSIB Distilled from LY. - Registered Corn and Buckwheat. Stolichnaya trademarks Stoli Group Gluten Free Premium of ZHS IP Vodka. 40% Americas USA, LLC, New Alc/Vol. York, NY. Sàrl or Spirits International All rights (80 proof). reserved. B.V. 5171A0080_ SV_GlutenF ree_8.25x10 Cyan Magenta.875_AD4RE V_1.indd Yellow Black 1708 Reta Travel World visit us Please ndo at in Orla 1305! booth il Appropriate ad positioning Your ad can be placed directly opposite your company listing and exhibition details promoting your key brands next to your contact details and booth location.

5 THE OFFICIAL 2017 GUIDE - EXCLUSIVE MARKETING FOR EXHIBITORS BEFORE, DURING & AFTER THE Pre-Show: Received by all individual IAADFS members and show attendees (including all buyers) as a digital version. Helps buyers plan which brands and companies to see at the Show. At-Show: Print version presented personally to all attendees on registration also freely available from official media racks inside the Exhibition Hall. Contains exclusive and essential information for the Show. After-Show: Digital and print copies are kept for year-round reference. Circulation: Projected 4,000 copies to reach Show attendees, buyers, exhibitors and delegates. In addition the Guide will be distributed digitally to senior executives in the duty-free industry around the world.

6 THE OFFICIAL 2017 GUIDE - EXCLUSIVE MARKETING FOR EXHIBITORS COST-EFFECTIVE & HIGH IMPACT 2017 Advertising rates for Exhibitors in the 2017 Official Show Guide: Premium Full page US$ 4,500 Half Page US$ 2,750 Double Page Spread US$ 8,950 Inside Front Cover US$ 6,900 Outside Back Cover US$ 9,950 To confirm your placement or for assistance please contact the official IAADFS Guide media team at Alma Media in the UK: THE OFFICIAL GUIDE Advertisement manager: Gideon Knowles Tel: gideon@almamedia.co.uk The official IAADFS Orlando Show Guide - the most effective and best value advertising for the duty-free trade across the whole Americas. Reaches all buyers and is used before, during and after the Orlando Show. Specifically designed to help maximise the return on your exhibition investment The essential, must-read companion to the Show The best audience, positioning and lifespan for the Show and throughout the year.