Esri Business Analyst (Canadian Edition) Map Your Way to Better Business Decisions

Transcription

1 Esri Business Analyst (Canadian Edition) Map Your Way to Better Business Decisions

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3 Esri Business Analyst (Canadian Edition) The Most Complete GIS and Data Solution for Geographic Business Analysis To succeed in today s economy, a more targeted approach is needed to effectively market your products and services. Like many organizations, you likely collect large amounts of data on your customers, but have not fully leveraged their potential. With 75% of all corporate information tied to location, mapping your data can reveal insightful trends and patterns that help you better understand your customers, markets and competition. Esri Business Analyst (Canadian Edition) allows you to quickly and easily determine who your best customers are and apply geographic analysis techniques to discover where to find more prospects like them. This must-have solution is also used to make successful site selection decisions, rebalance geographic territories to improve sales and analyze market areas to identify penetration rates. Leverage the world s leading geographic information system (GIS) technology from Esri to combine and analyze your own customer data with a comprehensive collection of demographic and business data from the most respected data sources in the market. GIS integrates hardware, software and data for capturing, managing, analyzing and displaying geographically referenced information. The system can be deployed throughout the enterprise and integrated with corporate databases, allowing you to leverage a wealth of information. Esri Business Analyst (Canadian Edition) can help you: Visualize your analysis through an interactive map that allows you to adjust parameters and run various what-if scenarios for quicker and more informed decisions Leverage your in-house data and combine it with demographic, business and shopping centre data in Business Analyst to expose trends and untapped markets Perform site, competitive and trade area analysis Develop and share reports with demographic, consumer and business data Discover up-sell and cross-sell opportunities Easily model business processes into custom analytical models, eliminating the need for programming or expensive consulting expertise

4 Market Analysis Define Trade Areas Combine demographic, business and competitive information with your customer data to evaluate store performance in relationship to other branches and your competitors locations. Esri Business Analyst allows you to draw simple or complex market area boundaries based on customer counts or sales, and calculate market penetration compared to the total population. Understanding trade areas of sites that are close to each other is often difficult using typical ring analyses that do not consider overlapping trade areas. This results in erroneous double counting of demographic data. With Business Analyst Desktop, you can create non-overlapping rings and remove trade area overlap. This helps you to accurately evaluate potential in your trade area, analyze your market s characteristics and insure there is no overlap cannibalization accross trade areas. Site Selection & Analysis Identify Profitable Locations Understand how market changes affect your existing and proposed store locations. Using a simple ring analysis or data-driven ring analysis, you can create a radius proportionate to a store characteristic, such as total sales, square footage or gross leasable area. Conduct drive-time analysis to determine the maximum travel time or distance your customer might drive. Threshold rings, equal competition analysis and gravity modeling are additional analyses you can also conduct to better understand your customer locations and their spending habits relative to your store locations.

5 Customer Profiling & Prospecting Identify Your Best Customers & Find More Like Them Create profiles of your most profitable customers and analyze demographics in a geographic context to locate the ideal areas for finding new customers that match your criteria. Use these profiles to obtain a better understanding of who your customers are and how your best customers differ in their income, demographics, spending habits, interests and likelihood to purchase certain goods or services. You can also create segmentation maps, charts, reports and comprehensive segmentation studies in just a few clicks. With a more accurate picture of your customer, you can conduct targeted marketing campaigns that save time and money. This functionality can be particularly useful to media organizations, advertising agencies and consulting firms that provide customer or market analytic services. Territory Design Define & Balance Territories Efficient sales organizations are based on welldefined, balanced sales territories. Esri Business Analyst (Canadian Edition) enables you to design, analyze and manage geographic territories to improve sales, franchise or service areas. Visualize your current territory distribution to analyze sales or market saturation and identify gaps. Then, balance territories using customer and existing territory data combined with demographic and spending data. Esri Business Analyst (Canadian Edition) improves your agility to respond to market changes, allowing you to increase or reduce the number of territories in your network when the need for change arises. Because the solution identifies a territory s sales potential, it also allows you to set achievable sales goals.

6 Leading Technology & Data in One Comprehensive Package Esri Business Analyst (Canadian Edition) integrates robust GIS functionality in ArcGIS, Esri s flagship technology, with extensive data from top Canadian data providers. Now, you can perform your business analyses with the best geographic marketing analysis tools at your fingertips. Esri Business Analyst (Canadian Edition) includes the following datasets: Demographic Data - Provided by Environics Analytics, Canada s premier marketing and analytical services company, there are more than 2,800 demographic variables available. These include updates for the current year, historic and future projections. These variables are augmented by 2011 Census of Canada data figures, and are aggregated at the province, census division, census subdivision, census metropolitan area, census tract, federal electoral district, postal forward sortation area (FSA) and dissemination area (DA) levels. Segmentation Clustering Data - Environics Analytics customer profiling system, PRIZM C2, classifies Canadian neighbourhoods into 66 distinct market segments based on the most important drivers of consumer behaviour: demographics, lifestyles and values. PRIZM C2 data is available at the dissemination area (DA). Business Data - This database from Infogroup s infocanada division represents the most accurate and up-to-date database of Canadian businesses. This proprietary, copyrighted database contains information on approximately 1.4 million Canadian businesses. Data is compiled from more than 300 yellow page telephone directories and new business listings from public record notices. The database undergoes an annual, complete verification process conducted by telephone. The database provides clients with the ability to obtain non-mailable lists of businesses by trade area based on industry class (SIC), employee counts and sales volume. Canadian Shopping Centre Data The Canadian Directory of Shopping Centres, compiled by Rogers Publishing and provided by Environics Analytics, offers a national file of major shopping centres containing information such as centre name, address and intersection, centre type and anchor tenants, year opened, total store count, parking spaces and gross leasable area (GLA). This database contains the most current and comprehensive shopping centre data available. Canadian Street Map Data - Canadian street map data compiled from Esri Streetmap Premium (TomTom), provides a nationwide basemap for visualization, routing and drive-time analysis. Users also have the option to incorporate their own maps and maps available through Esri s ArcGIS Online.

7 Licensing & Availability Esri Business Analyst (Canadian Edition) is currently available as desktop, server and hosted solutions. Desktop comes with a choice of four expanded, pre-packaged regional or Canada-wide data bundles Light, Basic, Enhanced and Standard. Server is available in Workgroup, Workgroup Premium and Enterprise licensing. Business Analyst Online (BAO) is a hosted solution that is available in one standard subscription level for Canada. Data Bundles To address your various needs, we offer 4 data bundles with Esri Business Analyst (Canadian Edition) Canadian Data Data Bundle Light Basic Enhanced Standard Esri StreetMap Premium infocanada Business Listings Adjusted Census Light Demographic Estimates and Projections (DEP) - variable sub-set; data for current yr, -5, +5, +10 yrs Light Household Expenditure Potential (HEP) - variable sub-set DEP - all variable types and data for Census yr, current yr, -5, +3, +5, +10 yrs HEP - all variable types and data Daytime Population Shopping Centre Listings PRIZMC2 - aggregated to Dissemination Area (DA) level PRIZMC2 with segmentation functionality PRIZMC2 aggregated to Census Tract (CT level) All Canadian data bundles are available with either National or Regional datasets Data Bundle Area Covered National National Canada wide Regional Ontario Ontario Quebec Quebec BC & North British Columbia, Northwest Territories, Nunavut and Yukon Prairies & North Alberta, Manitoba, Saskatchewan, Northwest Territories, Nunavut and Yukon Atlantic New Brunswick, Newfoundland and Labrador, Nova Scotia and Prince Edward Island A wealth of additional business, demographic and mapping data is available as add-ons to Esri Business Analyst (Canadian Edition). Contact your nearest Esri Canada regional office to discuss your specific needs.

8 esri.ca Esri Canada 12 Concorde Place Suite 900 Toronto, ON M3C 3R8 T: F: Customer Care Technical Support Founded in 1984, Esri Canada provides enterprise geographic information system (GIS) solutions that empower businesses, governments and educational institutions to make timely, informed and mission-critical decisions by leveraging the power of geography. The company distributes the world s leading GIS software from Esri, along with a comprehensive portfolio of complementary GIS products and services. Headquartered in Toronto, the company serves over 10,000 customers from 16 regional offices across Canada. British Columbia Vancouver: Victoria: Kelowna: Alberta Calgary: Edmonton: Saskatchewan Regina: Manitoba Winnipeg: Ontario Toronto: Ottawa: London: Sudbury: Québec Montréal: Québec: Nova Scotia Halifax: New Brunswick Fredericton : Newfoundland & Labrador St. John s: EC2_0088_1203_28B 2013 Esri Canada Limited. All rights reserved. Trademarks provided under license from Environmental Systems Research Institute, Inc. Other product and company names mentioned herein may be trademarks or registered trademarks of their respective owners. Errors and omissions excepted.