PROGRAM NOVEMBER 20, Influence and engage during the event PRODUCED BY PARTNERING WITH

Transcription

1 Influence and engage during the event PROGRAM NOVEMBER 20, 2018 PRODUCED BY PARTNERING WITH

2 AGENDA 8:45 8:50 am Opening Remarks Kevin Graff, President, Graff Retail 8:50 9:00 am Staying Ahead of the Curve: Canadian Shopping Centre Study 2018 Shopping malls in Canada continue to thrive and do better than their US counterparts but Canadian landlords continue to face challenges in keeping physical retail spaces experimental, creative and consumer-centric. Retail Insider Editor-in-Chief Craig Patterson offers insights and strategies to stay ahead of the curve based on Retail Council of Canada s 2018 Canadian Shopping Centre Study. Craig Patterson, Founder and Editor-in-Chief, Retail Insider 9:00 9:05 am RCC s Fast Five Thought Leadership Series: Unraveling the Complexities of Integrated Commerce Tackling integrated commerce to meet consumers heightened demand is a tall order but doing it profitably is what really separates the winners from the losers. Join Radial the leader in omnichannel commerce technology and operations for a quick look at what it takes to be successful in today s increasingly complex retail environment. John Auld, Sr. Director North America, Radial 9:05 9:45 am Consumer Demand for a Frictionless Experience OMNI-Channel is a phrase that has long been used to identify a consumer s preference to shop however and whenever they want, both digitally and physically. Now, consumers are not concerned about channels, they simply want fantastic service, no matter where or how they shop. In this session, brick and mortar retail and store design experts come together to talk about consumer demand for a convenient and seamless retail experience, and how stores must adapt to this demand. Brick and mortar retailing remains the preferred way to shop. However, in order to maintain a strong connection with customers, brick and mortar retailers must understand the expectations of a digital first consumer. MODERATOR Paula Courtney, Product Founder, WisePlum PANELISTS Brett Halliday, President of Sales and Operations, Michael Hill Jeweller Susan Sanderson-Briggs, SVP, Chief Brand & Customer Experience Officer, The Vitamin Shoppe Meghan Vallance-Morin, Assistant Vice President of In-Store Experience, Mark s 9:45 10:15 am Impact of Technology on Brick and Mortar Retail The battleground for customers extends well beyond the front doors of a brick and mortar store. Infact, now the customer journey can begin before a customer even recognizes a need or want for a product. Most customers today make their decision of where to shop before they go shopping - in nearly every category of bricks-and-mortar store type. In this session Anoojan from Google Canada will discuss the technological revolution, and how it has enabled enhanced experiences, and increased customer expectations. Payments, store location, in-store service, inventory, in-store intelligence, even in-store conversation tracking have all been developed to provide a better experience, which consumers now expect. Anoojan Vijayasri, Cloud Customer Engineer, Google Canada

3 10:15 10:30 am The Future is Data Driven: How to Leverage Data to Inform In-Store Marketing Strategy In today s brick and mortar retail landscape, companies are or will soon be leveraging data to track, monitor and report on the customer journey, employee performance, brand and product experience specific to their location. Access to this data comes with both the challenge and opportunity of how retailers can distil data and analytics into simple, actionable strategies for in-store execution. When marketing, sales and operations are better informed and can plan accordingly, customers benefit from an enhanced in-store experience, while retailers benefit by using that critical data that has the potential to directly drive sales and increase revenue. Sam Vise, CEO and Cofounder, RMS Retail 10:30 10:45 am Networking Break 10:45 11:00 am The Future of Retail In this session, Morris Saffer, Chairman, Saffer Retail will identify two critical trends: Data Driven Decisions, and relationship retailing, which are re-defining retail itself. Morris will provide the audience with a general description of, and theory behind these trends, and why they are important factors to consider when discussing the disruption, and speed of change within retail today. Morris Saffer, Chairman, Saffer Retail 11:00 11:45 am Experience Per Square Foot The New Paradigm for Brick and Mortar Success The retail apocalypse has been cancelled will see another record set for store closures. However, a record number of store openings will mean a net increase in the total number of brick and mortar stores this year. Brick and Mortar retail isn t dead, but the pace of change has increased, and successful retailers need to rethink the value of their brick and mortar stores. With experience per square foot gaining traction, retailers recognize the importance that brick and mortar plays beyond weekly sales. This session will review new successful retail designs and formats that are bridging the gap from sales per square foot to experience per square foot, understanding the role that brick and mortar can play in both product sales, and enhancing a retail brand. MODERATOR Morris Saffer, Chairman, Saffer Retail PANELISTS Charanya Bala, Senior Manager Marketing & Visual Merchandising, Retail, adidas Group Richard Hill, Director of Marketing, Ace Hardware Ian Rosen, Vice President, Digital & Strategy, Harry Rosen 11:45 am Forum Adjourns

4 SPEAKERS JOHN AULD Sr. Director North America Radial CRAIG PATTERSON Founder & Editor-in-Chief Retail Insider CHARANYA BALA Sr. Manager Marketing & Visual Merchandising, Retail adidas Group BRETT HALLIDAY President North America Michael Hill Jeweller MORRIS SAFFER Chairman Saffer Retail PAULA COURTNEY Prouduct Founder WisePlum RICHARD HILL KEVIN GRAFF President Graff Retail IAN ROSEN Director of Marketing Lowe s Companies Canada Vice President, Digital & Strategy Harry Rosen SUSAN SANDERSON-BRIGGS MEGHAN VALLANCE-MORIN SVP, Chief Brand & Customer Experience Officer The Vitamin Shoppe ANOOJAN VIJAYASRI Cloud Customer Engineer Google Canada Assistant Vice President of In-Store Experience Mark s SAM VISE CEO & Co-Founder RMS Retail

5 SPONSORS PARTNERING WITH EVENT SPONSORS MEMBER BENEFIT PARTNERS Integrating Commerce to Profitably Exceed Expectations Radial delivers on the brand promises you make to your customers by taking on the complexities of integrated commerce. Fulfillment & Transportation Omnichannel Technology Payments, Tax & Fraud Customer Care Order Management

6 NOTES JOIN THE STRONGEST RETAIL ADVOCACY ASSOCIATION IN CANADA Be Heard. Save Money. Stay Informed. Benefit from RCC s long-standing relationships, industry knowledge, and access to leading retail experts and decision makers. Connect with RCC s highly experienced team to protect your interests, provide you with retail-specific advice, and speak for you on municipal, provincial and federal issues. Learn about upcoming legislation that could affect your retail business. Access retail statistics, research, member-exclusive reports and guidebooks. Subscribe to Canadian Retailer magazine and RCC s weekly e-newsletter. Enjoy savings on events, training and partner programs. Join more than 45,000 storefronts across Canada. Together, we are the Voice of Retail in Canada. RCC membership is company-wide and extends to all employees. Contact: 1-(888) or membership@retailcouncil.org Visit RetailCouncil.org