Breweries Distilleries Wineries Pour and Sell Your Beverage at Hop Scotch

Transcription

1 Breweries Distilleries Wineries Pour and Sell Your Beverage at Hop Scotch Feburary 22 & 23, 2013 Indoors the Fremont Studios

2 How To Participate Beer MICROBREWERY POURING STATION 6 ft table pouring space in brewery line up Pouring required out of jockey boxes Opportunity to pour up to two flavors Average product sampled: 2-3 half barrels per flavor Beverage samples are 5 ounces IMPORT BEER BOOTH FEE - $2,000 10x10 booth space (price by sq. ft.) Average product sampled: 1400 full beers & samples over festival weekend INDEPENDENT POURING STATION - $1, sq. ft. pouring space (price by sq. ft.) Average over 1000 samples over festival weekend *All participants receive: 2 admission tickets into the festival & central refrigeration for additional kegs Spirits NW DISTILLERIES- $300 (Per product & donation of one case of product) Remaining product will be purchased by the festival Included in NW Whiskey Flight featuring 6 whiskies Average over 600 samples over festival weekend Product samples are 1 / 4 ounces S COTC H D I STILLERIES - $1,000 (Per product & donation of one case of product) Remaining product will be purchased by the festival Included in Scotch Flight featuring 6 Scotches Average over 600 samples over festival weekend Product samples are 1 / 4 ounces COCKTAIL - $1, sq. ft. indpendent pouring space (price by sq. ft.) *All participants receive: 2 admission tickets into the festival and opportunity for a brand representative on-site INDPENDENT POURING STATION - $1,000 8ft pouring space Can pour up to 6 varietals Product sold in festival bottle shop Poured over 2,300 samples over festival weekend Wine *All participants receive: 2 admission tickets into the festival *Booth fees are in accordance to WAC (b) and RCW (2c)

3 Who s Tasting at Hop Scotch We want you to know who makes up our target market, the folks putting your liquid to their lips, and we use two main methods to gather data. One is through our online ticket vendor, where we are able to collect demographic information about our guests through the ticket purchase page. The second is by capturing information from our on-site ticket purchasers through a survey at the Hop Stop merchandise booth. Gender 4,000+ guests join Hop Scotch throughout Friday and Saturday. The festival is unique in that every year 70% of the audience is attending for their first time, thus giving returning breweries, distilleries and wineries a great opportunity to reach a new audience year after year. Attendance History Residence Age We also found that a majority of our guests qualify themselves as novices when it comes to spirits, giving your brand the opportunity to build our guests knowledge of the product. Repeat Audience Audience Experience

4 How Your Brand Is Promoted hopscotchtasting.com The Hop Scotch website receives 40,000 hits and over 25,000 visitors a year and features designated Beer, Wine and Scotch pages detailing products being poured at the festival. Information includes complete descriptions of product, product logo and link to the products website. Marketing Hop Scotch has cultivated a loyal following of over 4,200 opt in subscribers to a weekly blast. These s include specific s dedicated to announcing what beers, wine and spirits we will be pouring at the event. Hop Scotch eblasts average a 27.88% open rate which is above the industry standard of 17-20%. Social Media Hop Scotch utilizes a meaningful and dedicated social media campaign to aid with event promotion as well as updating current fans and followers with what beer, wine and spirits will be pouring at the festival. has over 1,025 followers. The Hop Scotch fan page on facebook has over 1,285 fans. Hop Scotch s blog is posted on the Seattle P-I s online site *Marketing of Hop Scotch Beer & Scotch Festival is in compliance with WAC

5 How The Event Is Promoted Collateral Hop Scotch uses several pieces of event collateral to promote the festival in the greater Seattle area. These pieces include a poster, coaster and event program. The poster and coaster are distributed pre event with the program used on-site. Radio Hop Scotch partners with dedicated Seattle area radio stations to promote the event through on air and streaming advertisements. Our partnering stations include MOViN 92.5, THE END, The Mountain and KEXP. The event is also able to reach a larger network of broadcast stations through a long lasting relationship with Metro Networks traffic reports where Hop Scotch advertisements are aired on AM and FM radio stations during drive time. Print Hop Scotch uses print media to promote the event to over one million readers in the greater Seattle area. Our dedicated print partners include both of the city s weekly newspapers, The Stranger and The Seattle Weekly. The event also partners with Seattle Met, one of Seattle s most popular monthly magazines for an extremely successful promotional campaign. These relationships included exposure in the printed publications but also inclusion on their corresponding websites and in their social media campaigns. *Marketing of Hop Scotch Beer & Scotch Festival is in compliance with WAC