To which extend IP can help to protect your competitiveness in the field of business models, services and intangible assets?

Transcription

1 46 rue Lauriston Paris Tel: +33 (0) Fax: +33 (0) EIRMA/ To which extend IP can help to protect your competitiveness in the field of business models, services and intangible assets? SIG-II Meeting, Hotel Paris, Prague (Czech Republic), 16/17 June 2011 Summary Services are increasingly contributing to the businesses of many industrial companies and to their success on the market. In view of this remarkable paradigm shift in doing business the question arise how and to which extent Intellectual Property (IP) can help these companies to protect their innovations also in the field of services. Technical Intellectual Property Rights (IPR) like patents are efficient and well-known tools to protect product and technology innovations. But how and to which extent are they suited to protect service innovations as for instance in the field of business methods and services not directly connected to products and technologies? While branding, trademarks and designs are traditionally used to protect service innovations they do not cover all important aspects of such innovations. Therefore, companies new in this highly competitive field are challenged on one side by the speed of these fast moving markets and on the other side by the overall legal restrictions and boundaries of IP that are much higher in this specific field of business than in the traditional businesses they are coming from. This meeting is focussing on what companies can do and what they can t do to protect their service innovations and to which extent IP can help them in this respect. Further topics that will be addressed are: What are the new trends in knowledge sharing and how can business intelligence and IP information be combined successfully to form an effective business tool that can complement IP protection of the business. Target Audience This meeting is aimed mainly at senior Intellectual Property Managers, Attorneys and Lawyers, but also Senior and Middle R&D managers who wish to learn more about possible ways to effectively control IP costs and to make IP processes more effective and robust while maintaining the necessary internal IP competencies and quality of IP. Chairman Dr. Werner Fröhling, Chief IP Counsel, Volvo To Register Return the enclosed registration form by mail or fax by 9 June 2011 (also available at Key themes Innovation Management Business strategy Research Asset Management People and Knowledge Public frameworks

2 Programme: Thursday, 16 June 2011 Evening programme 16:00 Departure from Hotel Meeting Point in Lobby 16:30-20:30 Visit of Prague : Prague as a melting point of Europe 20:30 Dinner in Old Town Prague

3 Programme: Friday, 17 June :30 08:35 Welcome Ms. Marja-Liisa Pihlström, Operations & Program Manager, EIRMA 08:35 08:45 Introduction by Chairman Dr. Werner Fröhling, Chief IP Counsel, Volvo Technology Corporation 08:45 10:00 Experiencing the limits of IP protection in the service field 08:45 09:30 Case 1: SAP, Barbara Flugge (To be confirmed) 09:30 10:00 Case 2: ABB, Service and Intellectual Property" What is special if any and what can be protected, how and why? Mr Giandomenico Testi, Head of Group Strategic IP 10:00 10:45 Protection of business models and methods in Europe Business method patents are big business. Desired by patent trolls for leverage and litigation on the one hand, on the other hand they are sometimes the only protection for a company's livelihood. What is the current situation with the protection of business methods in Europe? Tasked with applying legal requirements in this dynamic environment, the European Patent Office (EPO) has had to establish an examination practice which distinguishes between allowable and non-allowable subject-matter. This presentation will set out the approach of the EPO in comparison with other legal systems. Dr. Clara Neppel, Scenario Analyst, European Patent Office 10:45 11:00 Update of the current practices of the USPTO How patent application on business methods are handled and what current practices of the US Courts are regarding infringements cases in this field Mr. Thomas Canty, Partner, Leydig, Voit & Mayer, LTD 11:00 11:30 Coffee Break 11:30 12:30 Discussion and debate of morning presentations 12:30 13:45 Lunch

4 13:45 15:00 New trends in knowledge sharing and business intelligence and IP information as effective business tool 13:45 14:15 Forthcoming impact of the undergoing revolution in the IP management field: What are the trends in knowledge sharing? How your innovation strategy is close to be transparent for any party in the world due to the emergence of new tools? How can you use them to improve your R&D strategy? What will be the overall impact on companies and public research organizations in the near future? Mr. Frederic Caillaud, Director of Licensing and Business Development, L Oreal 14:15 15:00 Discussion 15:00 16:00 Update and discussion on Working Groups 15:00 15:30 New Working Group: Managing IP Risk in 3 rd Party Co-operations Introduction and Discussion Ms. Beatrice Bianchini-Burlot, EDF and Giandomenico Testi, ABB 15:30 16:00 Update on Working Group on KPI s Mr. Beat Mollet, Intellectual Property Manager, Nestle Research Centre Discussion on new Working Group Wrap-up, next meeting dates and topics

5 Practical Arrangements Venue Directions Hotel Paris U Obecního domu Prague 1 Czech Republic Tel: Fax: Website: From Intl.Airport Ruzyne - 16 km By taxi: about 30 minutes drive, fare is approximately 650 CZK (26 ) By bus: Bus No.119 to underground station 'Dejvicka' (25 minutes), take Green line A to Mustek (4 stops), change for Yellow line B to station Námestí Republiky (1 stop). No direct connection by train, tram or underground from the airport. Tickets must be bought before entering the bus. Nearest Tram stop: The Republic Square ( Námestí Republiky ) Tram number 5; 8; 14 Nearest underground station: Yellow Line B The Republic Square ( Námestí Republiky ) Bus Transfer Tickets Fare: 26 Kc for 75 min, 330 Kc for 3 days (72 hours) To be used on buses, trams, and underground. Social Programme Prague as a melting point of Europe - famous personalities in Prague during the centuries. Guided by Gabriela. Meeting Point: Lobby of the Hotel Paris at 16:00 on Thursday 16 th. Registration Payments Cancellations Please return the enclosed registration form to the EIRMA secretariat as soon as possible but certainly before 9 June The meeting registration fee of 550 covers the cost of participation on 17 June 2011 and the social programme and dinner on 16 June The EIRMA Secretariat will book accommodation as required on behalf of participants. The room rate (single) is 150, 00 including breakfast, to be paid directly to the hotel. We prefer payment by credit card (Visa, MasterCard or American Express) but can also accept bank transfers and cheques provided this is at no cost to the Association. All delegates will receive confirmation letters, including an invoice or receipt as appropriate. Please give as much notice as possible if you are obliged to cancel. We will refund the registration fee for cancellations received before the meeting. Unfortunately we have no control over the hotel s cancellation policy and you may be required to make full payment for cancelled rooms that remain unused. Names may be substituted at any time without charge.

6 NAME: (Prof./ Dr./ Mr./ Mrs.) Position: Company: Registration Form To which extend IP can help to protect your competitiveness in the field of services and intangible assets? SIG-II Meeting 17 June 2011, Paris Hotel, Prague (Czech Republic) Please return to EIRMA before 9 June 2011: 46, rue Lauriston, Paris, France by Fax: + 33 (0) or altanguy-at-eirma.asso.fr Address: Tel: ZipCode, City: Fax: I will q / will not q attend the meeting on 17 th June 2011 I will q / will not q attend the social programme and dinner on 16 th June 2011 I will q / will not q require hotel accommodation for the night of 16 th June 2011 Preferred mode of payment: Bank cheque q Bank card q Eurocard/Master q Visa q Amex Bank transfer q Account N Crédit Industriel et Commercial 34, avenue Marceau - F Paris Code Banque Code guichet Clé 46 - Domiciliation Paris Marceau Amount : 550 Card number: I I I I I I I I I I I I I I I I I Expiry date: I I I IBAN (International Bank Account Number) FR BIC (Bank Identification Code) CMCIFRPP EIRMA, as an association, is not subject to VAT. Security code: I I Signature: For any further information please contact Ms. Anne-Laure Tanguy at the EIRMA Secretariat Tel (0) Fax: + 33 (0) altanguy-at-eirma.asso.fr