Healthy Living. Healthy goes beyond calorie counting it is a holistic approach to wellness encompassing spiritual, mental and physical wellbeing.

Transcription

1 Healthy Living 1

2 Healthy Living Healthy goes beyond calorie counting it is a holistic approach to wellness encompassing spiritual, mental and physical wellbeing. Technology is an enabler; facilitating health tracking, awareness, and self-care. Trust is key and can be communicated through attributes; including transparency, natural, simplicity, and real ingredients. Blurring of lines across categories and lifestyle choices. 2

3 Healthy Living Philosophy Gratitude Room This unforgettable experience encourages you to take a moment and reconnect with what you're grateful for through a tranquil virtual reality guided meditation with philosophy s wellbeing ambassador. La Roche-Posay My UV Patch Introduced in 2016, the connected, stretchable UV patch works with an app to provide personalized info and education when the wearer is exposed to the sun. Westin Gear Lending Westin has partnered with New Balance to provide athletic shoes and apparel during your hotel stay for $5 allowing you to maintain your workout routine with the added bulk of packing fitness gear. 3

4 Healthy Living Clean Labels, real beauty, real ingredients 4

5 Premiumization Holistic Health Transparency/Trust Natural Beauty On-the-go 5

6 Premiumization Bridges traditional luxury and mass market worlds. Elevates the appeal of a brand, making affordable luxury an achievable part. of consumer s daily lives 6

7 Holistic Health Healthy no longer refers simply to a lack of illness and disease, but to a more holistic state of being - looking good, feeling good, sleeping good, eating good.. Which requires a proactive approach to wellness as well as acute care. 7

8 Transparency/Trust Consumers are increasingly concerned about product safety from child resistance to healthcare & food safety. Consumers are demanding. transparency from brands not only regarding the product and ingredients but the packaging too. 8

9 Natural Beauty On average we use products on our bodies everyday. Consumers are concerned about unwanted toxins, chemicals and unnatural ingredients which may. cause illnesses and future issues as they look to care for themselves and their families. They are looking for natural products & responsible packaging. 9

10 On-the-go. Our society is under increasing time pressures and consumers aren t willing to sacrifice healthy snack/meal options for convenience. They want it all - healthy options in convenient formats, wherever they may be. 10

11 11 BREAK OUT SESSION BOARDS/STATIONS

12 Walgreens PREMIUMIZATION la prairie PREMIUMIZATION Speaker Notes: Premiumization elevates the appeal of a brand, making affordable luxury an achievable part of consumer s daily lives. Authenticity and experience-based-design are big components of this trend, attributes that brands can play up (easily and effectively) in their packaging. Print enhancements offer that sensorial experience and deliver a more luxury look and feel to packaging. La Prairie used soft touch printing with silver hot foil to communicate the high quality of their product inside. Even Private Label has begun to elevate their brands (we re seeing this with brands like Uniquely J, Brandless, Aldi, etc), premiumizing their products along with the packaging that houses them. Walgreen s did just that with their new beauty line, leveraging our FoilKote and VelveKote technologies to create shelf stand out and a more premium packaging experience for their customer. 12

13 Speaker Notes: Wellness isn t simply about evading this year s flu bug or lowering our cholesterol level a couple of points. Rather, it s about striving toward physical, mental, emotional, occupational and social well-being The phrase no longer refers simply to a lack of illness and disease, but to a more holistic state of being - looking good, feeling good, sleeping good, eating good which require a proactive approach to wellness as well as acute care. As Sarah mentioned, holistic health has both proactive and acute care components and because proactive wellness is a daily, active pursuit building a regimen is critical. This is what Colgate sought to do with their Optic Radiant product launch which includes a toothpaste, mouthwash and toothbrush component. The display bundled these products together in a way that disrupted the shelf, educated shoppers about the regimen and drove trial of its new product. 13

14 Speaker Notes: As wellness becomes a priority for consumers, there s also a communication and educational component. To deliver on that, CVS took advantage of real estate it owns just beneath the pharmacy counter and an active audience as you think about people waiting for their prescriptions with nothing else to do to create a display/packaging solution to educate consumers about their store brand CVSHealth, their solutions and drive trial knowing that a large percentage of people will stick with their brand vs. switching back to the leading national brand. This merchandising solution brought the CVSHealth brand front and center and served as a stand-in for a busy pharmacist based on our research that consumers are just as likely to get information about OTC medications from the package as they are the pharmacist so an important communication vehicle to leverage. The packaging component delivered a better at-home experience, reinforcing the brand s value to the consumer. 14

15 Speaker Notes: TRANSPARENCY TRUST Ensure Consumers want assurance that the products they purchase are genuine, unaltered and untampered with. Our own research reinforces this: Based on our Packaging Matters research, we know that 81% of consumers say that product safety is important to their satisfaction. [Ensure example] This is especially important in the healthcare category. We ve developed a tamper evident design that provides physical evidence of tampering through the paperboard itself, thus no need for additional labels or seals. And depending on your brand/product s specific needs, we can easily dial up the security of the packaging as well as include variable data or serialization. All this on a package design that still can run on existing lines. [Maker Overnight Oats example] A more literal take on transparency, consumers like to know and see what it is that they re buying. This package showcases the product inside with a prominently placed window. We also know that if a consumer picks up the package, they re more likely to buy (91% conversion rate). Windows, friendly package structure and eye-catching graphics are all ways to influence this interaction. 15

16 Speaker Notes: Consumers are demanding healthier beauty products and nature is the best ingredient. Packaging is essential to continue the natural beauty story. Similar to transparency knowing what the packaging is made up of and ensuring that it matches the brand promise. Also, going to great lengths when choosing packaging to ensure there are no harmful chemicals that could potentially leach into the product formulas. WestRock also uses FSC-certified paper 16

17 Speaker Notes: Retailers are configuring their stores to appeal to the OTG shopper. Making it easy to grab and go front of store/end cap/prominent location. Deliver on the Healthy Snacking/Beverage trend with Looking for solutions for immediate consumption and future consumption Coca-Cola smartwater a leading premium water brand was used to anchor the endcap with other healthy beverages in singles and multipacks. (Hydration station) Multifunctional unit which increased sales during this promotion Another customer of ours a local emerging brand Health Warrior, maker of chia seed & pumpkin seed bars. Snack bars are a very competitive and the quintessential healthy snack/meal. We manufacturer their folding cartons which is also a retail ready solution. Promoting the otg but also can be purchased as an entire multipack Health warrior is a new customer and look forward to helping them promote their bars in the retail space with relevant and convenient retail solutions to attract the OTG consumer. 17

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