Success Strategies for Internet & Marketing

Transcription

1 Gain essential techniques and strategies for optimizing your programs, search engine results and Web marketing efforts while maximizing your ROI! Success Strategies for Internet & Marketing The Complete Course on Interactive Marketing Featuring Best-Practice Tactics and Results-Building Web Techniques Your trainer for this intensive two-day course will be leading e-marketing authority, Regina Brady. Learn more on page 4. PROGRAM SCHEDULE ENROLL ONLINE AT OR CALL

2 Gain Extraordinary Ideas, Strategies and Techniques for Improving Your Internet and Marketing Results Who ll Be There Marketing managers, executives and business owners Consumer marketers and business-to-business marketers Organizations that currently use and want to do it more effectively Organizations wanting to get started with marketing Professionals who want to get up-to-speed quickly Whether your organization is just beginning to explore Web and marketing or wants to substantially improve your results from existing programs, this training will deliver the proven techniques and strategies you need to do it effectively for maximum return on investment. marketing is a proven cost-effective channel to generate sales, increase customer spending and acquire new customers. Personalized/permission-based is not only here to stay, it s become a driving force behind the way companies communicate with prospects and customers. If your organization is slow to integrate marketing solutions into your ongoing marketing plans, you stand a strong chance of losing your edge to competitors who have embraced . Which is why you simply can t afford to miss Success Strategies for Internet & Marketing. An intensive two-day workshop, this highly interactive, comprehensive training is designed to help you effectively use interactive marketing methods to build your business and grow your profits. LEARN FROM TOP INTERNET MARKETING EXPERT, REGINA REGGIE BRADY You ll learn directly from industry insider and expert Reggie Brady, one of the leading authorities in the nation on marketing. With more than 20 years of in the trenches experience, Reggie is a pioneer in the field of interactive marketing. Reggie has helped hundreds of top companies across the country achieve a whole new level of success through the Internet, and now you have the rare opportunity to learn firsthand from this extraordinary Web marketing guru. FINALLY! TRAINING PACKED WITH LESSONS FROM THE REAL-WORLD NOT USELESS THEORIES! This hands-on, practical course is filled with dozens of case studies and real-world examples of how companies large and small have achieved great results on the Web and through marketing. You ll discover exactly how to use to acquire new prospects and generate leads, build loyalty and sell products and services. You ll learn how to leverage the power of search engine marketing to drive the right traffic to your site. What s more, you ll get up-to-the-minute information from an industry expert on the changing legal landscape of marketing and consumer privacy concerns. MASTER THE KEYS TO INTERNET MARKETING SUCCESS IN JUST 2 DAYS Why risk learning online marketing skills by costly trial and error when you can get up to speed fast on essential techniques and strategies that will make all the difference in your results? The Internet marketing know-how you need to improve your results and increase your ROI is only a 2-day workshop away! 2 THIS IS A ONE-OF-A-KIND OPPORTUNITY DON T RISK MISSING OUT! ENROLL ONLINE AT OR CALL

3 Your Comprehensive Course Agenda REGISTRATION AT 8:30 A.M. DAY 1 COURSE HOURS: 9 A.M. TO 4 P.M. I. Essentials of and Permission Marketing Why is faster, cheaper and better than other forms of marketing How to get started and where to invest your dollars for a pay-off How to navigate successfully in a sea of spam Building privacy and permission standards Tips to decide whether to send yourself or outsource (and some inexpensive solutions) Most common mistakes marketers make and how to avoid them Words and phrases that can damage your ability to get your mail delivered A look at metrics and results across many industries What you need to know to comply with CAN-SPAM How to improve the deliverability of your II. Driving Traffic to Your Web Site: How to Find and Qualify the Right Leads How to launch a prospecting campaign that gives you the best chance for success What to ask on an online registration form to ensure both quality and quantity Case studies and examples of acquisition efforts that worked How to select the right lists for s and newsletters for ad banners Tips for effective copy and design What are the keys to results? Focusing your testing on that which makes the greatest impact Learn 5 techniques that will allow your site to show up in search engines III. How to Grow Your List of Addresses Online and offline techniques to employ for fast growth Secrets of appending addresses to your customer file What to do when a customer s address is no longer valid or deliverable How to start the relationship off on the right foot How to get your customers to update their preferences so you get their most current information Motivate your customers to refer a friend or colleague Case studies of how marketers have dramatically increased their lists quickly! IV. Building the Relationship: How to Maximize Retention and Sales Developing a strategic plan for success The anatomy of an effective How to launch an newsletter Effective integration of s and your Web site Advanced techniques that are surprisingly simple to execute: Triggered messages, personalization, tracking all the way through to a sale The power of developing customer segments When to mail and how often to mail The 4-step process of campaign optimization Case studies and examples of effective communications and promotions How to reactivate customers who have gone dormant V. and the Marketing Mix: Multi-Channel Marketing How to integrate with direct mail, telemarketing and retail Common pitfalls in developing and implementing a multi-channel plan Using one channel to drive action in another Why multi-channel shoppers are the holy grail Case studies and examples of what works VI. How to Monetize Your Interactive Efforts How to make money by making your list available to third party offers Should you accept banner ads in your newsletter? How to add content to your site and get paid to do it Ancillary revenue generating opportunities VII. Search Engines, Ad Banners and Affiliate Programs The ins and outs of search engines Tips to optimize your home page and secondary pages to get listed in search engines Does buying keywords on search engines make sense for you? How to get others to link to your site Do ad banners work? The 7 steps of successful search engine marketing How to build an effective affiliate program BRING THIS WORKSHOP ON-SITE. For more information, call our Business Training and Development Services department at or see More than met my expectations! I can put this to use tomorrow and I m confident that it will get great results. J. Wood, Marketing Manager Very beneficial learning experience! L. King, Vice President of Marketing The things I liked best about this seminar were the case studies drawn from the real-world. C. Milito, Corporate Planning Manager SPECIAL GROUP DISCOUNT: WHEN 3 ENROLL FROM YOUR ORGANIZATION, THE 4TH ATTENDS FREE! 3

4 Regina Reggie Brady Learn Web and marketing know-how from one of the leading authorities in the nation! A nationally known expert on Internet marketing, Reggie Brady is a pioneer in the field of Web and marketing. TO ENROLL... Register online at Fax the completed registration form to Call toll-free or Mail the registration form to: Rockhurst University Continuing Education Center, Inc. P.O. Box Kansas City, MO Attend this intensive two-day course and you ll learn how to 4 One of the country s leading authorities on marketing, she is the author of Cybermarketing: Your Interactive Marketing Consultant and was a contributor to Net Success: 24 Leaders in Web Commerce Show You How to Put the Web to Work for Your Business. As a respected industry leader, she is frequently a spokesperson for the interactive direct marketing industry and has been quoted in The New York Times, Advertising Age, Ad Week, Dow Jones Interactive, Crain s New York Business, Direct Marketing News, Newsday and many others. Reggie has more than 20 years of in the trenches direct marketing experience and has held executive positions in online marketing at FloNetwork, Inc. (now DoubleClick), Acxiom/Direct Media and CompuServe. On the client side, she s directed marketing efforts for major corporations such as Columbia House and Hearst Publishing. President of her own e-marketing and direct marketing consulting firm, Reggie Brady Marketing Solutions, Reggie serves on a number of industry boards, including the Association of Interactive Marketing s Council for Responsible and the Direct Marketing Association s Ethics Policy Committee. She is also a frequent featured speaker at national and international conferences on the topic of and permission marketing. Reggie packs her training with must-know information, sharing insider tips, best practices and how to s for improving your Web and marketing results. Don t miss this rare opportunity to learn directly from a leading expert in Internet marketing strategy for techniques and tools guaranteed to maximize your results! SPECIAL GROUP DISCOUNT: Make sure your doesn t look like spam 5 things you can do. Know the two most important factors in getting your opened and read. Grow your list, including one tip guaranteed to double the number of sign-ups you receive! WHEN 3 ENROLL FROM YOUR ORGANIZATION, THE 4TH ATTENDS FREE! Boost your results simply by mailing on a certain day of the week and time of day. Craft compelling content: Short copy or long copy when to use which. Effectively measure and interpret your results, including industry benchmarks to determine success. Successfully apply the 7 steps for search engine optimization. Integrate your online and offline marketing efforts with 6 success strategies. Get listed on the first page of leading search engines. Maximize your use of ad banners and affiliate programs.

5 REGISTRATION FORM 1. Names of Attendees (Please list additional registrations on a separate sheet and attach.) 1. Mr./Ms. Title City/Event #: Address 2. Mr./Ms. Title City/Event #: Address WHEN 3 ENROLL FROM YOUR ORGANIZATION, THE 4TH ATTENDS FREE! 2. Company Information (Please Print) *Phone required in case of last-minute changes. Organization Address Mail Stop *Phone City State ZIP Approving Supervisor: Mr./Ms. Title Address **Fax **Your fax number will be used to send confirmation of your registration as well as to notify you of upcoming events in your area and provide you with special discounts and offers available exclusively to RUCEC customers. SCHEDULE HOTEL ACCOMMODATIONS Hotel accommodations must be placed directly with the hotel. Reservations will be taken on a space-available basis only, so early reservations are recommended. 3. Method of Payment If you have registered by phone, please record your confirmation number here:. Check payable to Rockhurst University Continuing Education Center, Inc. is enclosed. SD, CT and WV residents, please add applicable sales tax to your payment. If you are tax- exempt, enter your tax-exempt number here: and attach a copy of your tax-exempt certificate. Charge to: MasterCard VISA American Express Discover Diners Club Card No. Exp. Date Signature Bill my organization; Attn: (Note: Full registration fee due and payable prior to start of workshop) Our purchase order is attached (government, educational and health care organizations only) 4. Important: Your VIP Customer Number Fill in your VIP Customer Number as it appears above the name on the mailing label. (Record the number even if the label is addressed to another individual.) Enrollment Fees & Group Discounts GROUP DISCOUNTS: When 3 enroll from your organization, a 4th attends FREE! CANCELLATION: If you cannot attend, you may send a substitute or receive a credit memo toward a future workshop. If you cancel your registration up to ten business days before the workshop, your registration fee will be refunded less a $10 enrollment charge. FED ID #

6 This how to packed, twoday training delivers cuttingedge Web strategies and techniques, including: How to boost your campaign response rates Smart solutions for growing your database Keys to avoiding looking like spam How to multiply your bottomlines results with viral marketing Success Strategies for Internet & Marketing The Complete Course on Interactive Marketing Featuring Best-Practice Tactics and Results-Building Web Techniques Tactics for integrating your online and offline marketing efforts How to make the hot spots on your Web site pay big dividends Optimize your site for search engines And much, much more! P.O. Box Kansas City, MO Need to correct name, title or address? Did you receive duplicate brochures or want to be removed from our list? Please fax the mailing label with corrections to or mail to us at 6901 West 63rd Street, Shawnee Mission, KS , Attention: List. Allow 15 weeks for processing. Nonprofit U.S. Postage PAID Rockhurst University Continuing Education Center, Inc. Time-Sensitive Material ENROLL ONLINE AT OR CALL VIP # Take advantage of our early bird enrollment and group training discounts. See page 5 for details.