WHERE-DO-I-GET-CLIENTS JACKPOT

Transcription

1 PROSPECTING METHODS

2 WHERE-DO-I-GET-CLIENTS JACKPOT Nothing is more powerful than word of mouth from happy customers Jump start your business with these prospecting methods All are free or cheap outbound methods Inbound methods requires significant investment Pick a couple that make sense for you, your target, your situation Stick with the method for at least 30 days before determining unfit

3 SELF PROMOTION Get over it already! Ain t no shame in self promotion. You are in the business of helping people improve their businesses and you deserve to be paid for it. Let people know what you are doing! Duh Let your existing network work for you Post elevator pitch to facebook/social media Offer referral bonuses Probably not right method for full time employees

4 START LOCAL Nothing beats face-to-face Businesses are more likely to work with other local businesses Local networking events/groups Join Chamber and attend events Put on educational event Elist included with membership fee

5 SOCIAL MEDIA Pick favorite platform(s) Educate first, promote sparingly Speak to your target market (pain points/solutions) Find your target market s groups/feeds and follow them Study their questions/pain points Engage and offer solutions Facebook Groups/Searches Advanced Twitter Searches Facebook/Twitter messages get higher response than

6 LINKEDIN One of the main purposes of LinkedIn Fill out your profile entirely Connect with everyone you already know Social Lead Machine ($39/month) Setup process for searching/visiting/prospecting Max out daily searches Connect with anyone who visits your page that is in your target If they accept, message them at least a couple times over a week Schedule this shit

7 GOOGLE Search for local companies who don t have websites at all Google add a website longmont, co industry or niche OR own this business? city, st to find companies that either don t have websites or haven t claimed the google listing yet. Or both! If a prospect in your target does have a website, check for mobile-friendliness.

8 SCREENCASTS Use screencast-o-matic to capture a video of you Website review Mobile-friendly test results Website redesign Send via , social media message or text

9 SEO Follow best practices Research your best keyword options Include keywords in title tags, headings, content, alt tags and url Setup Google My Business Fill out COMPLETELY (even all the photo sections) Name photos with keywords Have clients leave reviews Social Media backlinks (Google+, Facebook, Twitter )

10 BLOG IT UP Start a blog on your own site of course. Share those posts on social media, in groups with your target market. EDUCATE: faq, tips, tricks, top 10 lists, myths Guest post on sites where your target market hangs out Schedule blogging into your routine. Right now.

11 ELIST Capture prospects onto an elist (with service like mailchimp) Tempt them with a freebie/checklist/giveaway that hits a pain point Send educational s weekly/monthly to list to stay in front of them and be their go-to expert. Send promotions sparingly (4 educational s for every 1 promotion) Add prospects from other methods to list as well

12 GET CREATIVE Target agencies about overflow work Search jobs (craigslist, local job boards) and apply as a contractor Upwork/hiremymom/freelancer sites

13 PICK UP THE F ING PHONE Cold Calling Sucks Proven to get much better response than cold ing Develop a script that works for you Research the right person to talk to In-Person > Phone > Texting > SM Message >

14 GOOD NEWS & BAD NEWS Get used to hearing No Intensive prospecting is not forever Trying to get a base of clients instead of just one Prospecting = jumpstart Eventually will rely on referrals from awesome clients and inbound marketing Need a budget

15 TAKE ACTION Pick a couple methods and get going! Schedule prospecting into your routine. Save Prospecting Cheat Sheet in a safe place View Prospecting Resources for sample messages to prospects