Collaboration in the new age of digital commerce David Galvan, VP MasterCard Feb 9, 2016

Transcription

1 Collaboration in the new age of digital commerce David Galvan, VP MasterCard Feb 9, MasterCard. and Confiden7al.

2 The MasterCard Most of You Know 10, million 43 billion employees countries acceptance locations transactions US $4.5 trillion gross dollar volume US $9.7 Billion 2015 Net Revenue US $3.9 Billion 2015 Net Income

3 The Traditional View of the Network

4 A New Way of Looking at MC and our Commitment to Digital Commerce E-Commerce Enablement MasterCard Loyalty Services Acquisitions Investments and Mentorship Digital Partners Network advice: Auth/Declines, Fraud Prepaid, Corporate and Co-brand card programs. Product Innovation and Collaboration (Launch-Pad)

5 What Does Digital Commerce Mean to MasterCard? Traditional E-commerce Merchants with Strong Transactional Flow, Growth Potential OR Strategic Importance to MasterCard Marketplaces Subscriptions Non-Payment Destinations Factoring and Lending SAS and Data Products

6 And How Do We Make This Work? You Set up a Team in Silicon Valley. Sole Focus on Digital Companies, big and small. Our team is their MasterCard Single Point of Contact. Team has Cross Functional Expertise. Broad Access to MC products, teams and assets. Foster long term relationships, build brand equity and of course drive revenue. What is in the Best Long Term Interest of our Customers?

7 What about me? BUT And 20+ years of Technology Experience

8 Welcome to my World, Here s How we Engage our Digital Partners: Marketing Programs We work with our partners on programs to drive MasterCard preference, usage, and brand preference. CONNECTING PEOPLE TO PRICELESS POSSIBILITIES

9 Welcome to my World, Here s How we Engage our Digital Partners: Marketing Programs A few examples

10 Welcome to my World, Here s How we Engage our Digital Partners: E-commerce Enablement - MasterPass The MasterPass Digital Wallet Network Fast, Simple, and Secure Checkout. Any card. Omni Channel and Device support. Unified Click and Pay Checkout. Enhanced fraud protection and Shifted liability. Easy implementation. Broad adoption: 250,000+ Merchants

11 Welcome to my World, Here s How we Engage our Digital Partners: Data Products Insights Direct From Consumer and Merchant Spend 2.2B GLOBAL CARDS 160M TRANSACTIONS PER HOUR àreal time cleansed, aggregated and anonymous transaction data Know Measure Act Understand and Segment Consumers Existing Customers Prospective Customers Evaluate and Improve: Measure campaign impact on sales Understand the converting audience Deploy a Marketing Campaign Omni Channel: Digital, , Direct Mail, Social, Radio, TV MasterCard Insights TM analyzes customer spending habits, providing detailed customer profiles that can be used for retention and acquisition. MasterCard Media Measurement TM links online ad impressions with offline transactions.allowing advertisers to understand a campaigns impact on sales. MasterCard Audiences TM are sold through online ad networks and data exchanges. They offer media buyers a way to reach likely purchasers with greater efficiency.

12 Welcome to my World, Here s How we Engage our Digital Partners: Advisors Example An example: $ Large education marketplace with over 4M customers was having trouble convincing advertisers of the year round value of their customers... Advisors team did a detailed analysis of the purchase habits of its customers and found: Analysis found their customer spend was not limited to back-toschool months but were consistent across entire school year. Additionally we found areas where students over-indexed in spending: QSRs, Fuel, and Eating Places. We also found area s where their customers over indexed against their competitors in: Telecom, Fuel, Eating Places and College Education. We told them which merchants the students spent their money on and even told them the biggest spend day of the week was Tuesday. Data was packaged up and used to sell to potential advertisers.

13 Welcome to my World, Here s How we Engage our Digital Partners: Loyalty MasterCard acquired TruAxis in 2012 and entered the loyalty space. Originally focused on issuers and banking partners. We have now extended the platform to corporate and digital partners. Value Proposition: We solve offline to online attribution via cash rebate or point programs. Some of our Partners: Coalition Loyalty Search & Social Local Loyalty Deal Sites

14 Welcome to my World, Here s How we Engage our Digital Partners: Loyalty Examples Pinterest program to promote launch of Buyable Pins

15 Welcome to my World, Here s How we Engage our Digital Partners: Loyalty Examples Twitter offers

16 Thank you