Or Social Media for Dummies

Transcription

1 Or Social Media for Dummies

2 Social Media is a Critical Part of the way People in most walks of life Communicate and a Key Part of How Work gets done. Social Media Allows you to: Discover New Ideas and Trends Connect with existing and new audiences Bring attention and traffic to your Club Build, Craft and Enhance your Club AN Estimated 81% of Americans have a Social Media Account

3 Member Recruitment and Engagement have become top priorities for all organizations. Engagement defines how an individual participates online (how many websites visited, pages viewed and mentioning in social media Social Media has become and very important part of the membership equation.

4 Club use Social Media to make announcements creating a monologue Social Media should be used for a two-way dialogue. To engage online requires followers to utilize content and get the conversation going. Clubs are followed by members but your followers need to expand to their friends and other interested parties.

5 Make announcements at your general meetings and all events about your social media outlets Have your webmaster add social profile gadgets to your website Add social media links to newsletters, s and invitations Add social media account information to brochures, marketing materials, recruitment materials and new member information.

6 Understand your target audience for potential members and supporters. Where do these potential members hang out on social media and what are their habits. Start out with your own club do a quick survey to find out their habits. What social media channels are used The content in which they are interested Time Table they are on social media

7 Form a Social Media Committee Understand the current social media channels Choose which ones will best benefit your club Develop a strategy for promoting your club on social media.

8 Facebook primarily used to connect with friends and share pictures Twitter broadcasting short messages to the world and hope they are useful or interesting Instagram networking app made for sharing pictures and videos on a smartphone Youtube Video sharing website Snapchat Smartphone app allowing users to send and receive pictures and videos that will self-destruct. Linkedin business and employment-oriented social networking services operates via smartphoneapps

9 Largest Social Media Platform Social Scrapbook Five F s Friends, Fun, Family whether shared in photo format, video or text, Users share stuff about their friends and family Photos Users constantly post photos of friends and family with descriptions. Videos are also posted but not as common. Fake users share the happy in their life but rarely the sad.

10 Games, Social Contests and Groups Social Causes, Politics and Endorsements News and Commentary Research nonprofits on Facebook, what they are posting, liking, commenting on and sharing What groups are using Facebook to connect with potential members

11 People have profiles on Facebook This is Leslie Johnson, a real person When two people friend each other by exchanging a friend request then Facebook puts them in a like relationship. When two profiles are connected, if person A posts to his news feed, person B will see it People interact with a post by liking the post or commenting on the post. Edgerank keeps track of which profiles, pages and posts are the most interactive and favors them in the news feed across social media

12 Non-profits have pages not profiles. A profiles creates a page and then manages it as an administrator. Pages can have more than one Administrator. When a club member likes a club page, it creates a relationship between the profile and the page When a profile likes, comments or shares a page, it goes on the profile s timeline Edgerank keeps track of which posts are the most interactive and favors them across the social network.

13 Encouraging interactivity is the goal to market your club and attract new members and customers to come to your fundraiser.

14 You Will Need A personal Facebook Account A Facebook Account for your club Address Address Telephone Cover Photo wider than shorter Profile Picture Club Logo Internet Access

15 Login to your account or the Club s Account and go to Pages create your new page You will be given a few options, including Company, Organization or Institution and Cause or community. Select Company, Organization or Institution and choose Charity from the scroll down menu. Add a name to your page (the naome of your club) and click to ceritfy that you are the official representative of the organisation. Make sure you enter the name correctly as you cannot always change it later.

16 Facebook will ask you to add a Page description, a link to your website and a unique url for your Facebook page. i.e. facebook.com/yourclub It will then ask you to add a profile picture (recommended size is 180x180 pixels), which should be your club logo. Finally, you can define a specific audience or you can skip this step

17 Once the basics are set up, add a cover photo (851x315 pixels) which should be a branded image that demonstrates what your club does. Engaging cover photos can be effective in encouraging people to like your page. Add information about your club in the information section. The basic skeleton of your Page is now live and Facebook will ask you to Like your page. If you do all activity will appear in the News Feeds save this step for when you are ready for people to view it.

18 Get some great content on your page Use images, videos and infographics to engage the audience Keep posts short (most people are on their phones) Think of the audience will be What will interest them about your club Posts should tell stories not be marketing messages

19 Invite your club members to like the Page and share it with their friends Use your website, newsletter, blog and updates to promote your page Engaging updates will entice supporters to recruit for you.

20 Use Facebook insights to measure how well your are doing and what can improve on. Insights give you information on your audience How they interact with your page Performance of your posts

21 Twitter is a microblogging platform Currently 140 characters but may expand soon to 280 Conceptualize a topic (hopefully of interest to the target audience) Write a Headline and the blog Promote your Tweet

22 Twitter is similar to other Social Media platforms Tweets can be liked Tweets can be discovered through #hashtags Tweets can be retweeted your posts Others can Respond to your Tweets Others can favor your Tweets which draws the attention of their followers to your Tweets

23 Twitter is most open of all social media An account can be set up in minutes No authentication Anyone can listen in on your tweets No friending or connecting like on Facebook If I don t follow you, I can find your Tweets Anyone can message you via Twitter

24 Twitter is like listening to all talk radio stations and cable stations at the same time Blizzard of Information Trick focus on your customers and recruitment options Its fast paced and used to share news or gossip Its rude, cyber bullying and inappropriate, mean-spirited comments.

25 Choose your profile name on Twitter you will Name should reflect your club shorter is better Profile picture is essentially like on FB. Recommended image size is 400x400 pixels Bio 160 characters to explain what your club does. Include a link to your club s website or page Header Image like FB Cover page 1500x500 pixels Pin a tweet to the top of your account it shows first when users access your tweet such as a tweet promoting your newsletter

26 Account set-up follow people or brands on Twitter by finding their Twitter accounts and clicking on the follow link Same structure as Facebook, when they follow you, they see your Tweets You can share Tweets of others You can also Tweet photos or videos making Twitter very much like Instagram

27 A hashtag (#) in a tweet indicates a keyword or theme and is clickable in a tweet. A hashtag is a them like people talking sports #Hashtags designate conversations on Twitter

28 Identify similar nonprofits and reverse engineer what they do Link website to Twitter page, blog posts, Youtube Videos Check out how they tweet about wildlife and nature and links blogs to political and environmental issues Content is King

29 Download Instragram app from the app store Once installed open it Tap sign up with or Phone Number. You will receive a confirmation code then tap Next Create a username and password, fill out profile information and tap Done If you are on Facebook, you will be prompted to log in to your Facebook accuunt

30 Profile Picture Timeline Any user can click on it and use it At the top you can see if you are following an account as well as the number of posts of followers. Kool-Aid has 12,000 followers, 126 posts and is following 15 accounts Bio Only one bio allowed Link up your website

31 Instagram is Open It has followers like engage Videos posted appear on the timeline of any followers

32 Video as a supporting medium: acting as the content that you share via other social media including websites Video as a discovery engine Search Enginge Optimization (SEO) Video as a share/viral promotion tactic: people love provocative videos.

33 Go to to get started Click on the sign in button in the upper right corner of the home page Click on the Create and account button under the login form on the login page Fill out the required information In creating a youtube account, you are creating a gmail account. It will appear YouTube altrusaanaheim@gmail.com

34 Identify other nonprofits or businesses on youtube Log into your account Click on their link to YouTube Once on their channel, click the red subscribe button Search Youtube by Keywords to find relevant Videos and Channels

35 Are your potential members or customers on Youtube? Are nonprofits similar to your club on Youtube? If so watch what kinds of videos they are producing

36 Allows creators of nonprofit fundraisers on Facebook to pledge to match donations to their fundraisers Creators have ability to pledge to match any amount that fits their budget There are no fees when using Facebook s Charitable Tools Tell your supporters how it works

37 On your page to the left hand side select > About Fill in Find Us information Category Community Organization Website infor (if you have one) Type information in About category Categories add> Community Organization and Nonprofit Organization

38 Login to your google account Go to Youtube by typing in the browser Go to your Channel List at Click create a new channel On the top right of the screen, click on your profile picture and then Creator studio

39 Video Title Keyword heavy catchy video title Description Write a keyword-heavy but catchy video description and include a link to your website Tags pick no more than five relevant keyword tags for your video Public set view to public (anyone can see), unlisted (only people with the link can view) or private (restricted access) Custom Thumbnail Upload a custom video thumbnail which appears in the YouTube search

40 Quantity is about video views count Quality is about whether your videos are reaching perspective members and leading to awareness about your club A supportive video explains what your club does using a friendly visual video format to communicate emotional trust

41 Are proceeded by a hash or pound sign (#) and used to identify messages on a specific topic It is indexed by the social network and becomes discoverable by other users Anyone sharing content on a relevant topic can add the hashtags label to their message Hashtag.org type in a hashtag and see how often it appears

42 #Altrusa #DistrictElevenConf2018 #SoaringInService #Volunteer #Volunteer is a very popular hashtag which could attract interested users to our posts #Altrusa attracts other members #DistrictElevenConf2018 attract our club members to see what is going on

43 Search for the Erma Bombeck Project on Facebook Awareness about Kidney disease and Check out the About Page Check out their Posts They alternate between Quotes from Erma DID you Know facts about the disease Information about becoming a donor Information about kidney transplants Information about their organization Medical help like knowing your family history

44 Choose one or two projects with upcoming events say feeding the hungry Post facts about homelessness Post facts about children going hungry Quotes about feeding the hungry Advertise your project collecting and handing out food at the food distribution center in Fullerton

45 Post where food is being collected Post what kinds of foods are in demand Post pictures of collected food Post pictures of distributing food to customers Post about how others can help (donations) Try it with a book drive or other literacy project.

46 Don t be intimidated Do Some Research Make a Plan Get Started!!!! Research and Brainstorming is the key Never Stop Learning about Social Media

47 Go to: You will have to log into Facebook Your Page must be submitted and approved for verification Your page must follow the community standards: go to: ards/

48 Clubs official name, address, contact info, tax ID and nonprofit category President s name, date of birth and business address A legible bank statement or the official bank letter dated within the last 3 months no voided checks.