EXECUTIVE SUMMARY KEEP COIN SERUCITY LLC

Transcription

1 2017 EXECUTIVE SUMMARY KEEP COIN SERUCITY LLC

2 CONTENTS Summary... 2 Timing... 3 KEEP Coin... 5 Funding... 5 Conclusion...10 Road Map...11 Works Cited...12 Copyright Serucity LLC pg. 1

3 Summary Serucity s goal is to bring safe and fast cryptocurrency investment to the masses. Today, cryptocurrencies are not available through traditional brokers. Either a buyer has to make a back-alley purchase with another currency trader, or they have to set up trade accounts with exchanges that control their coins. The end result is that purchasing cryptocurrency requires more trust, market knowledge, and technical skill than most investors have the time to develop. The cryptocurrency community fails to recognize how difficult it is to buy cryptocurrency for the average consumer. While millennials are flocking to mobile savings and investment apps such as Acorns, Betterment, Robinhood, and Stash, cryptocurrencies are standing around failing to recognize why they are being left out. Each of the barriers to buying cryptocurrency can be solved with existing technology. The Serucity mobile application will solve these problems and provide the fastest and most secure way for anyone to purchase and own cryptocurrency. Serucity is an entirely new type of investment platform that will enable investors to own cryptocurrency by serving as a temporary middle man. Serucity empowers the user by providing a transparent investment technique that is built on top of smart contracts and the immutable Bitcoin blockchain. Serucity will be the most transparent and trustless investment platform ever created. Stress-Free Ownership Initially Serucity will operate like a traditional investment company. Investments in cryptocurrency are secured with standard contracts found with any of the hundreds of investment companies in the world. Serucity investment contracts are termed cryptocurrency holding contracts. Serucity makes a profit from a small commission at the time of purchase and a variable commission at the end of the contract, depending on the returns of the investment. All of these investments are secured using an offline multi-signature wallet. Future Serucity contracts are secured using the open-source Serucity Protocol. Only after the Serucity Protocol is complete and fully tested by a third party, will Serucity switch all contracts to the protocol. In order to provide a buffer against competition, Serucity will not open source this protocol until it has been active for a year. The Serucity Protocol allows investors to enter and leave the market with minimal counterparty risk. Individuals can immediately review their contracts on the blockchain. Copyright Serucity LLC pg. 2

4 The contracts are secured by the immutable blockchain and the quantum-safe power of encryption. Serucity customers can liquidate their cryptocurrency holdings at any time. Security investments are made using our best-in-class mobile investment app or directly on our web page. Market Trends Mobile investments are on schedule to exceed $100 billion this years. Millennials communicate and solve most of their problems with phone apps. How they invest their money is no different. By creating a very simple digital space that allows users, especially millennials, to invest, companies such as Acorns, Betterment, Robinhood, and Stash have seen great success. Serucity s differentiation is a complete focus on access and ease of investment in cryptocurrency. The same demographic that uses apps to make investments make up the very people that want to buy cryptocurrency but do not know how to. 1 Timing Cryptocurrencies like Bitcoin are still fringe investments; however, this won t always be the case. The total market capitalization of cryptocurrencies has recently passed $150 billion and large institutions are just now becoming involved. Cryptocurrencies have decades of growth potential ahead. The timing is perfect to offer these assets to people who would otherwise not find the time or know-how to get their money into the industry. Blockchain technology is in its infancy and its applications are boundless. A study posted by CNBC found that 57% of big companies are looking into blockchain technology. 2 The long-term growth of the top three cryptocurrencies present examples of the market's potential. Even with China banning ICOs and Bitcoin exchanges, these 1 Higgins, Stan. Survey: Younger Americans More Likely to Invest in Bitcoin. CoinDesk, 18 Sept. 2017, Accessed 2 Oct Browne, Ryan. Blockchain Technology Being Considered by More than Half of Big Corporations, According to Study. CNBC, 31 July 2017, -by-57-percent-of-big-corporations-study.html. Accessed 2 Oct Copyright Serucity LLC pg. 3

5 cryptocurrencies have held strong. 3 Forbes magazine presents a case stating that it is unlikely that China will even maintain the ban Bitcoin growth 2. Ethereum growth 3. Ripple growth 1. Bitcoin (BTC) From 2009 to 2013, Bitcoin crept its way up, from being valued at a fraction of a penny, to over 100 USD. Then, in 2013, BTC had its first explosion, valuing it at over 1,000 USD. Today, Bitcoin is worth 4,075 USD, an increase of 3,900% since Ethereum (ETH) Ethereum has only been around since In that short amount of time, it has made its way to the top. This platform makes smart contracts readily available to developers. Since releasing on exchanges for less than a dollar, it has made its way to just over 300 USD, a 36,000% increase Ripple (XRP) Ripple, or XRP, is the mechanism that moves liquidity in Ripple s interledger protocol. This company plans on using XRP to provide banks with liquidity. Since starting at a price of less than $.005, XRP has increased in value to $.48, with a current market price of.20 USD. This is an increase of 3,000%. 7 Serucity will initially offer the top five cryptocurrencies by market cap. 1. Bitcoin 2. Ethereum 3. XRP 4. Bitcoin cash 5. Litecoin 3 Chaparro, Frank. Here s Why the Crackdown on Bitcoin in China Is Not a Real Problem for the Digital Currency. Business Insider,19 Sept. 2017, -china-crackdown Accessed 2 Oct Mourdoukoutas, Panos. Why China s Ban on Bitcoin May Be Temporary. Forbes, 25 Sept. 2017, /#55adca5a7929. Accessed 2 Oct Cryptocurrency Market Capitalizations: Bitcoin. Enjin Coin, coinmarketcap.com/currencies/bitcoin /historical-data/. Accessed 22 sept Cryptocurrency Market Capitalizations: Ethereum. Enjin Coin, coinmarketcap.com/currencies /ethereum/historical-data/. Accessed 2 Oct Cryptocurrency Market Capitalizations: Ripple. Enjin Coin, coinmarketcap.com/currencies/ripple/. Accessed 20 Sept Copyright Serucity LLC pg. 4

6 KEEP Coin The Serucity Protocol is fueled by the Secure Economy Coin (KEEP coin). The KEEP coin will be managed as follows: 1. A coin limit of 100,000,000 minted on 15 December This is a hard limit with no future expansion. 2. Every contract burns KEEP coin at creation and expiration. Some KEEP coin is returned to the spender at expiration. The amount burned is determined at creation or execution using a formula that includes KEEP coin network dollar volume and coins in circulation % coin sale 4. 20% Serucity LLC 5. 5% advisors 6. 3% Serucity foundation 7. 1% reward program Funding The distribution of the KEEP coin will be dispersed between the community, the founders, and the Serucity LLC. The majority of the coins will be dispersed during the coin offering, and the rest will be used as internal incentive, incentive for partners, and liquidity for the Serucity LLC. The following pie chart depicts the exact distribution. Copyright Serucity LLC pg. 5

7 Pie Chart 1 Copyright Serucity LLC pg. 6

8 Graph 1 goes into further detail on the allocation of the coins and each allocation specific intended purpose. The coins will be distributed between five pools, these pools include the ICO, Pre-ICO, Development team and advisors, the Serucity LLC, and the Serucity foundation. Graph 1 Copyright Serucity LLC pg. 7

9 The 10% saved for the Serucity foundation will have designated allocations with specific amounts, as described in pie chart 1. After the ICO, funding allocation will be Serucity s main objective. We aim to allocate the funds in such a way to maximize project success. The majority of funding will immediately go into software development to further the project and implement the smart contracts. Moving forward, significant investment will be made toward project infrastructure, legality, marketing, and security. Serucity will set aside a server bug bounty reserved solely for the purpose of reviewing all code. Pie Chart 2 Copyright Serucity LLC pg. 8

10 Serucity will implement different funding allocations based on the success of the ICO. Regardless of huge success with the ICO, Serucity will continue with its currently successful business plan, until the implementation of smart contracts with current developers. Graph 2 Funding Allocations Copyright Serucity LLC pg. 9

11 Conclusion Investing with Serucity decentralized application ensures two results. First, Serucity ease of use creates a stress-free platform for cryptocurrency investments. Serucity does this using blockchain technology to give their clients full transparency of their investments. Secondly, it allows investors to easily monitor and manage their investment portfolio through our mobile and web based applications. Our mobile application will be the most compelling investment tool of this generation. We will make it possible for the masses to invest in cryptocurrency by breaking down the barriers to entry. We are ready to open the doors to the blockchain generation's millionaires. Copyright Serucity LLC pg. 10

12 Road Map SEPT 2017 Serucity LLC begins sale of contracted ownership of Bitcoin. DEC 2017 UI/UX prototype complete DEC 25 pre-ico Begins with 40% bonus, available to partners, advisors, and NEM community only JAN 2018 Initiate extensive marketing campaign and build user base MAR 1 ICO begins APR 1 ICO ends Initial KEEP Mosaic with be immediately tradeable via NEM Nano wallet and will begin move to exchanges in 1 st quarter 2018, with pre-ico coins 1 st Quarter 2018 launch web-based, mobile-friendly cryptocurrency investing platform that allows contracted purchase of major cryptocurrencies without ownership of private keys. Integrate KEEP mosaic to prove ownership with private key management 2 nd Quarter 2018 launch mobile application of equivalent web-based platform on ios and Android 3 rd Quarter 2018 begin development of smart contracts on RSK/ETH based on which is more viable 1 st Quarter 2019 launch trustless smart contracts within developed Serucity platform on multiple blockchains Copyright Serucity LLC pg. 11

13 Works Cited Higgins, Stan. Survey: Younger Americans More Likely to Invest in Bitcoin. CoinDesk, 18 Sept. 2017, -younger-americans-likely-invest-bitcoin/. Accessed 2 Oct Browne, Ryan. Blockchain Technology Being Considered by More than Half of Big Corporations, According to Study. CNBC, 31 July 2017, -percent-of-big-corporations-study.html. Accessed 2 Oct Chaparro, Frank. Here s Why the Crackdown on Bitcoin in China Is Not a Real Problem for the Digital Currency. Business Insider,19 Sept. 2017, -china-crackdown Accessed 2 Oct Mourdoukoutas, Panos. Why China s Ban on Bitcoin May Be Temporary. Forbes, 25 Sept. 2017, /2017/09/25/why-chinas-ban-on-bitcoin-may-be-temporary/#55adca 5a7929. Accessed 2 Oct Cryptocurrency Market Capitalizations: Bitcoin. Enjin Coin, coinmarketcap.com/currencies/bitcoin/historical-data/. Accessed 22 Sept Cryptocurrency Market Capitalizations: Ethereum. Enjin Coin, coinmarketcap.com/currencies/ethereum/historical-data/. Accessed 2 Oct Cryptocurrency Market Capitalizations: Ripple. Enjin Coin, coinmarketcap.com/currencies/ripple/. Accessed 20 Sept Copyright Serucity LLC pg. 12