Three Keys to Digital Transformation

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1 3 Keys to Con Three Keys to Digital

2 We are a Strategy and Innovation consultancy. We help organizations become future-focused to outperform in uncertain

3 Future-Focused companies have: Foresight They are aware of how the future can evolve and what it means for them. Flexibility They have explored risks and are prepared to adapt their organization to change. Focus They are organizationally aligned around and ready to adopt a clear vision of future value. Allowing them to better prepare for uncertain

4 We partner with leading representative clients

5 @georgestratalis The "Digital" Thing

6 @georgestratalis

7 @georgestratalis Digital = Technology

8 Value Vision

9 Value Customers Companies

10 A LESSON FOR FEE BASED BUSINESSES 2000 Late fees: 18% Revenue / 40% of Profits Retail locations, Physical inventory Overhead and staff Inability to Pivot 2005 Forced to eliminate late fees by Netflix 2010 Reinstated them due to $300mil

11 PROCESS-DRIVEN BUSINESS MODELS INABILITY TO ADAPT QUICKLY LACK OF FOCUS ON THE

12 PROCESS-DRIVEN BUSINESS MODELS STRUCTURAL REGULATORY CHALLENGE Push Fees PRESSURE TO CUT COSTS DECLINING

13 PROCESS-DRIVEN BUSINESS MODELS EMERGING TECHNOLOGY PLAYERS STRUCTURAL REGULATORY CHALLENGE GROWTH FOCUSED INVESTMENT PRESSURE TO CUT COSTS CREATE CUSTOMER EXPERIENCE DECLINING MARGINS Unprofitable but happy customers FOCUSED &

14 PROCESS-DRIVEN DIGITAL INTELLIGENT MOST OF FINANCIAL SERVICES SOME COMPANIES TECHNOLOGY PLAYERS Incremental Direction & Value - Same Products - Same Silos - Same Rules Better Faster Cheaper One Product No Siloes Different

15 PROCESS-DRIVEN DIGITAL INTELLIGENT MOST OF FINANCIAL SERVICES SOME COMPANIES TECHNOLOGY PLAYERS BizOp Model Preparing to Leap- Frog the

16 "Digital" is not enough

17 Intelligence may be the future (or not)

18 Wal-Mart: 44th consecutive year of dividend increases. Target: per share dividends have doubled in the past five years.

19 3% 7-20%

20 Digital = Technology

21 Vision

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23 Taxis Accommodation Media Mining

24 @georgestratalis

25 @georgestratalis

26

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28 Victory Wins Showstoppers

29 Future victory will require a human

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32 Feasibility Implementation Acceptance

33 Quick Wins Matter

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36 Showstoppers

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40 90% Correct 50% Correct

41 90% Correct

42 Showstoppers

43 Foresight: Foresight: DVD s by mail have a limited appeal Focus: Focus: Clear management prinicples a vision for how the company will operate to deliver entertainment and support the development of content. Flexibility: Flexibility: They have migrated their service, they are open to ideas and continue to adjust. pivot pivot pivot defend

44 Value Vision Victory

45 3 Keys to Con George Hemingway Partner, Innovation

46 Introduction to Stratalis stratalisgroup.com

47 We are a Strategy and Innovation consultancy. We help organizations become future-focused to outperform in uncertain markets.

48 The most successful companies are Future-Focused Foresight They are aware of how the future can evolve and what it means for them. Flexibility They have explored risks and are prepared to adapt their organization to change. Focus They are organizationally aligned behind a clear vision of future value. Allowing them to better prepare for uncertain markets.

49 We apply 7 lenses to reframe around a future focus. EXTERNAL TECHNOLOGY DEMAND ASPIRATION SYSTEMIC CAPABILITIES MODELS REFRAMING LENSES Break from past thinking By exploring customer and market trends, uncertainty and behaviors. OPPORTUNITY LENSES Grow from the core By exploring the business reality and how it intersects with the future.

50 To break from past thinking Behavioral & Journey Mapping Helps us to understand shifts in customers and consumer behaviors and their future evolution. EXTERNAL TECHNOLOGY DEMAND ASPIRATION SYSTEMIC CAPABILITIES MODELS Trend Scanning & Futurecasting Discovers and then converges trends to uncover how the future might evolve to impact business, operating and organizational models. REFRAMING LENSES Break from past thinking By exploring customer and market trends, uncertainty and behaviors. OPPORTUNITY LENSES Strategic Scenarios Grow from the core By exploring Explores the the business major uncertainties reality that can impact the and how business; it intersects both with the the known future. and the unknown.

51 And discover new opportunity. Aspiration Sets a new target for the business based on opportunity, rather than existing core. Systemic EXTERNAL TECHNOLOGY Examines adjacencies for growth, from value DEMAND ASPIRATION SYSTEMIC CAPABILITIES MODELS chain and customers to geography. Capabilities Looks at capabilities in a new light, asking what the company could do. REFRAMING Models LENSES Looks at repeatable models Break from other past thinking industries or By players exploring for inspiration customer and market trends, uncertainty and behaviors. OPPORTUNITY LENSES Grow from the core By exploring the business reality and how it intersects with the future.

52 We work with our clients from strategy through innovation and execution. Set a Growth Strategy We help align on challenges, uncover growth areas and deliver strategic plans. We frame the future and discover disruptions through tools like Scenarios and Futurecasting. Define and Deliver Innovation We collaborate to innovate value-driving products, services and business models. We study challenges from a both a top-down and an ethnographic perspective to define needs and platforms. Transform and Execute We work to develop capabilities and deliver transformation across the enterprise. We collaborate to foster creativity and deliver tools and structures for innovative cultures. We use 7 strategic lenses to examine your business and discover hidden opportunities. Our staged execution roadmaps ensure value creation today that builds to the vision. Our collaborative approach creates ideas to develop into concepts with business cases. Our concept prototypes flesh out ideas and viable proposition pilots stress test for launch. We help bridge the gap between idea and execution by facilitating innovation delivery, commercialization and launch. Our communications and change programs ensure that the entire company is aligned to deliver on clear objectives.

53 We deliver significant value and growth. $1.4 billion in value + 45% Organic Revenue + 25% Price Premium 10-15% Annual Growth Developed a new vision for a diversified miner, rethinking mining and leading to strategic opportunities and technologies that added over $1.4 billion in medium term value. Discovered new growth areas and product innovations for a specialty food leader allowing them to grow their core business significantly and diversify for the future. Achieved a greater than 25% price premium for a fungible white powder product through redefining the product to include technical service and logistical support. Created a strategy to deliver 10-15% year on year growth, flexible enough to weather market uncertainty while providing opportunity for upside while managing risk.

54 Our values guide our work Collaborate with our Clients We believe that the best solutions come from working alongside our clients to blend our unique viewpoints with their in-depth knowledge. Question what is Possible We believe that much of what are held to be "truths" are opinions, not facts. We always ask "Why?" and seek the real insights and possibilities. Surprise and Delight We believe that everything we do should be insightful and add value, often in unexpected ways. Elevate Others We believe our role is to make our clients and their organizations, not us, the champions of the work.

55 We have a unique and collaborative approach. Focused on possibilities We look for answers in trends, disruptions and future behaviors, not past performance or the derivative solutions of traditional strategy. Creative and analytical We apply creativity and design methodologies to reimagine businesses and develop concepts supported by deep analytics and business cases. Clear and pragmatic Our process both provides structure and clarity to challenges as well as creates new strategic options that make up the foundation of the future.

56 GLOBAL HEADQUARTERS 90 park avenue, 17th floor new york, NY (315)