Social Media. - Pittman Ware. Arkansas Banking. Conference. Do s & Don ts. Association MEGA. Proposal valid for 90 days

Transcription

1 Social Media Do s & Don ts - Pittman Ware Arkansas Banking Association MEGA Conference Proposal valid for 90 days

2 DO Be consistent and regular

3 Do Be Consistent & Regular Post enough to stay at the top of your customer s mind but not so much that you annoy them Schedule out all your post a month in advance using a content calendar Create content theme or buckets Make sure each bucket get the appropriate amount of airtime Follow the jab, jab, punch philosophy A good rule of thumb is: One to two time per day on Facebook and only once per day on the weekend Eight to 12 times per day on Twitter but only if you have a active audience Once per day on Instagram Per day on LinkedIn but only if your audience is made up of professionals or B2B businesses

4 Your story needs to move people s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you ve given them so much it would be almost rude to refuse. Gary Vaynerchuk in Jab, Jab, Jab Right Hook

5 Define your audience Define your goals Define your voice

6 DO Maintain one voice

7 Do Maintain One Voice Make sure that your brand s tone is consistent across ALL social platforms Make sure that a similar tone is reflected on your brand s website Avoid sharing post or articles from others that don t fit your brand s identity

8 DO Know your customer

9 Do Know Your Customer Your business s social media pages should be tailor to your customer base, not your personal interests Consumers don t care about your business, that care about what your business can do for THEM. Follow the 80/20 rule. Focus 80% of your content on the customer and 20% on your business, products and services

10 DO Pay attention to timing

11 Do Pay Attention to Timing Make use of built in analytics capabilities to see when your followers are most active Experiment with posting at different times to of day and pay attention the results Avoiding posting during a tragedy unless it is to express support for victims

12 DO Show your personality

13 Do Show Your Personality Avoid sounding dull and flat writing in an enthusiastic tone Remember this is not a press release If you don t sound excited about the products and services you provide you customers, then they definitely won t be Be Original. Help people see what makes you different from the competition Include a visual component to every post. Show don t tell. Avoid relying to much on stock photography

14 DO Make sure that you re using social media as more than a mouthpiece for advertisements and clichés

15 Do Make Sure Your Posts aren t all Ads, Clichés, and overworked Memes No one logs on to social media to be sold to but that doesn t me they aren t looking for businesses that can provide them value Give more than your take, consumer respond to brand that provide them with content that is helpful Sell social media users on your business by using your social accounts as an extension of your customer service department Take advantage of topics that are trending on social channels but avoid posting overworked memes have little relevance to your audience

16 DO Understand which social media platform(s) are best for your business

17 Do Know which platforms are Best for your Business The internet is adding new social platforms all the time, if you try to build a presence on all of them, you are going to fail miserably Stick to three or four networks that your audience uses regularly focus on creating content that plays to the strengths of those platforms Social Media is not one-size-fits all. YouTube can provide a boost to SEO Facebook and Pinterest are great at generating site traffic Twitter is great place for customer engagement

18 Don t Go overboard with automation

19 Don t Go Overboard with Automation Social Media is only marketing tool that allows a brand to mingle with it s customers, if you sound like a pre-program robot you are going to lose any chance you have of providing your customers with a personal touch Engage, Engage, Engage. As questions Poll your customers Try to make your customer laugh every once and awhile Respond to comments whenever warranted

20 Don t Point fingers or pick fights

21 Don t Point Fingers, Pick Fights, or get Political While this may work a large brand like Wendy s, picking a fight with a competitor is almost always a loselose situation Sell your strengths, not your competitor s faults Never punch down, even is a customer is in the wrong Don t post about hot button issues, your business sells products and services NOT agendas or political views

22 Don t Ignore comments and questions

23 Don t Ignore Comments and Questions If you are going to use social media to mingle with your customers you can t ignore them when its inconvenient. Social Media is a two way street, if you want your customers to engage with your content you have to be willing to engage with theirs Ignoring comments and questions, even negative ones, make consumers think you brand doesn t care about customer service

24 Don t Neglect your profile(s)

25 Don t Neglect your Profile This is the first gateway new customers will have to your brand. Social platform roll out new features and call-to-action with the profile section all time. If you are not keeping your eye out for new changes, your profile will end up with holes in it Make sure your company bio and about section is through and contains all relevant information a customer might need in order contact your business Make sure to occasionally update your profile and cover images

26 Don t Forget to network

27 Don t Forget to Network Just like you would in real life, your profile needs to always being making connections and building quality relationships Looks for other brands and business that might offer something that would benefit customer that you don t do Be careful who YOU follow and repost, do they reflect the values of your business

28 Don t Delete negative comments

29 Don t Delete Negative Comments Acknowledging a customers problem can not only make an upset customer happy but it can prevent a PR issue later on You don t have to take blame in order to take a customers concern seriously Acknowledging negative comments and review show s your brand s commitment to excellent customer service

30 Thank You