Dec Dr. Nico Wiegand. Department of Retailing and Customer Management University of Cologne. Universitaetsstrasse Cologne.

Transcription

1 Dec 2018 Dr. Nico Wiegand Department of Retailing and Customer Management University of Cologne Address Universitaetsstrasse Cologne Phone Skype + 49 (0) wiegand@wiso.uni-koeln.de wiegand@wiso.uni-koeln.de Date of Birth Place of Birth 8/19/1984 Dortmund

2 CURRENT POSITION Assistant Professor of Marketing in the Habilitation System Department of Retailing and Customer Management (Prof. Dr. Werner Reinartz) PREVIOUS POSITIONS 2016 Vodafone Germany GmbH Duesseldorf Project Lead Customer Experience Strategy Mister Spex GmbH Berlin Head of Customer Experience & Market Research (previously Senior Manager Business Intelligence & CRM) Westphalian Wilhelms-University Muenster Research Fellow and Doctoral Candidate Institute of Business-to-Business Marketing (Prof. Dr. Dr. h.c. Klaus Backhaus) Freelancer Muenster - Frankfurt - Bielefeld - Mainz Strategy Consultant and Market Researcher Deutsche Bahn, DMG Mori, Beresa, Trumpf 2008 BMW Financial Services Munich Student Intern in the Strategic Planning Division 2006 Evonik Industries Hamm Student Intern in the Real Estate Division EDUCATION Westphalian Wilhelms-University Muenster Ph.D. in Marketing (summa cum laude) Muenster School of Business & Economics Westphalian Wilhelms-University Muenster Master of Science in Business Administration (GPA: 1.6; Top 5) Muenster School of Business & Economics Università degli Studi di Roma La Sapienza Rome, Italy Graduate Studies Department of Economics Helene-Lange Gymnasium Dortmund Abitur/A-Level (GPA: 1.2; Top 3) Sprague High School Oregon, USA Senior Year

3 RESEARCH INTERESTS Platform Technologies, Advertising Effectiveness, Multichannel Retailing, Marketing s Managerial and Societal Relevance PUBLICATIONS IN REFEREED JOURNALS 2019 Does It Pay to Be Real? Understanding Authenticity in TV Advertising, Journal of Marketing, 83 (1), forthcoming. [with Maren Becker and Werner J. Reinartz] 2016 Platform Adoption in System Markets: The Roles of Preference Heterogeneity and Consumer Expectations, International Journal of Research in Marketing, 33 (2), [with Michael Steiner, Andreas Eggert, and Klaus Backhaus] 2015 Platform Adoption in Network Markets: Selecting Beneficial Partners to Achieve Market Dominance, International Journal of Innovation Management, 19 (2), [with Sascha Witt, Michael Steiner, and Klaus Backhaus] PUBLICATIONS IN APPLIED BUSINESS OUTLETS 2019 The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose, Marketing Intelligence Review, forthcoming. [with Werner J. Reinartz] 2018 What Are Fair Prices? [Was sind faire Preise?], Harvard Business Manager, 40 (11), [with Justus Haucap and Werner J. Reinartz] 2018 When Customers Are and Aren t OK with Personalized Prices, Harvard Business Review Weblog, hbr.org, May 31. [with Justus Haucap and Werner J. Reinartz] 2018 The Limits of Price Differentiation [Die Grenzen der Preisdifferenzierung], Markenartikel, 4/2018, [with Werner J. Reinartz and Justus Haucap] 2018 The End of the Advertising Campaign [Das Ende der Werbekampagne], Harvard Business Manager, 40 (1), [with Werner J. Reinartz and Jim Sprigg] BOOKS, BOOK CHAPTERS, AND WHITE PAPERS 2017 Price Differentiation and Dispersion in Retailing, IFH White Paper, Issue 6. [with Werner J. Reinartz, Justus Haucap, and Matthias Hunold] 2016 Order Financing and Financial Engineering, in: Kleinaltenkamp, M., Plinke, W., and Geiger, I. (Eds.): Business Project Management and Marketing, Berlin/Heidelberg, [with Klaus Backhaus and Philipp A. Hupka] 2014 Platform Adoption in System Markets Empirical Insights into the Drivers of Network Effects and their Impact on Consumer Choice, Dissertation, Hamburg.

4 2013 Auftragsfinanzierung und Financial Engineering, in: Kleinaltenkamp, M., Plinke, W., Geiger, I. (Eds.): Auftrags- und Projektmanagement, 2nd ed., Wiesbaden, [with Klaus Backhaus and Philipp A. Brüne] MEDIA COVERAGE 2018 Rollercoaster of Prices [Achterbahnfahrt der Preise], Interview with Kölner Stadtanzeiger, October Price Jojo Annoys Consumers [Preis-Jo-Jo nervt Verbraucher], report by Ruhr Nachrichten on the project Price Differentiation and Dispersion in Retailing, October More Control Over Ads by Users Leads to More Clicks [Mehr Kontrolle über Werbung für User führt zu mehr Klicks], report by onlinemarketing.de on the approach of Privacy Customization developed with Maik Eisenbeiss, September Permanent Price Changes: Five Tips for Online Shopping [Ständige Preisänderungen: Fünf Tipps fürs Online-Shopping], interview with Wirtschaftswoche, August 6. (also published at orange by Handelsblatt) CONFERENCE PRESENTATIONS AND INVITED TALKS 2018 Does It Pay to Be Real? Understanding Authenticity in TV Advertising, 47 th EMAC Conference, Special Track Tell Me How, Tell Me When, Tell Me Again by Jaap E. Wieringa and Maarten J. Gijsenberg, Strathclyde University, Glasgow, Scotland The Managerial Relevance of Marketing Research, Marketing Research Seminar Series, Goethe University, Frankfurt, Germany Who Owns the Customer? How the Digital Transformation Changes the Traditional Retailing-Customer Interface, Backhaus & Partner Seminar Series, University of Hohenheim, Hohenheim, Germany. GRANTS AND AWARDS 2018 Fellow nomination for the Marketing Strategy Consortium Fellow of the Young European Scholars in Marketing (YES Marketing) 2018 Center for Social and Economic Behavior (C-SEB) Master Thesis Grant 2017 Center for Social and Economic Behavior (C-SEB) Master Thesis Grant 2018 DFG Single Project Marketing Modularly Upgradeable Platforms 2013 Sawtooth Software Dissertation Grant 2007 Admission to the Circle of Excellence in Marketing (CEM)

5 2018 today 2018 today UNIVERSITY SERVICE Member of the Rectorate Tenure Commission Member of the Council of Academic Employees Editor of the Marketing Area Report Westphalian Wilhelms-University Muenster Managing Director of the Institute of Business-to-Business Marketing Supervisor of the Circle of Excellence in Marketing (CEM) TEACHING EXPERIENCE Strategic Marketing (eval: 1.2), Quantitative Applications in Marketing (eval: 1.4, 1.5), Customer Relationship Management (eval: 1.7) 2017 Cologne Business School (CBS) Cologne Quantitative Methods 2013 Turkish-German University (TDU) Istanbul, Turkey The Basic Principles of Business Management Westphalian-Wilhelms University Muenster Master Seminar Electronic Business, Market Research: Regression Analysis, Online Marketing, Project Financing Languages MS Office Stat. Analysis Graphics & DTP Coding LANGUAGES AND SKILLS German (native), English (business fluent), Italian (good), French (basic) Word, Excel, Powerpoint R, Jags, eviews, Rapidminer, SPSS, SmartPLS, Mplus, Sawtooth Photoshop, Inkscape, LaTeX Python, HTML, Eclipse Cologne, December 2018