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1 ng.com

2 Welcome to Our Wheelhouse We saw an opportunity to change an industry and turn the tide on overused buzzwords and empty promises. At ES Group, we re passionate about what we do and obsessive about results. In the end, it s all about getting real results. Here s how: HERE S WHAT WE DO

3 Retargeting Advertising Keyword Targeting Search Retargeting Contextual Targeting Geo-Fencing Pay For Performance SEO Search Engine Marketing Social Media Marketing Website Design & Development Marketing SERVICES

4 Did you know that 93% of all Online Experiences begin with a Search Engine? Neither Did They Conversion is more important than ever. Don t be fooled by SEO strategies that don t get results. Only a truly customized pay-for-performance SEO strategy will turn those clicks into sales. HERE S EXACTLY HOW THAT WORKS: START CONVERTING

5 Step 1: Get started Step 2: Get optimized Step 3: Get marketing CONVERSION Step 4: Get results

6 Reach your potential & existing customers with laser focused digital advertising. Target people anywhere that have expressed interest in your products or services Target users who have visited your website Target users in a defined geographic area or by many other demographics Target users searching for your products & services Target users reading content relevant to your products & services. people who have expressed interest in your product users targeting your products or services users who have visited your website users reading content relevant to your products or services users in a defined geographic area all driven to your website users in specific demographics ADVERTISING RE-TARGETING

7 What is keyword targeting? Keyword targeting targets users viewing content relevant to what you offer based on specific words and terms. How does this help your business? If a potential customer is reading articles that include keywords such as circuit breaker, conduit and electrical, we can target them by keywords they ve shown in retail. Even if the user has come across these terms without specifically searching them, he/she can still be targeted. How to get started? Select which specific areas you would like to target based on geographic location, city or zip-code and we will help you choose which keywords will work best for you based on your target customer. KEYWORD TARGETING

8 What is search re-targeting? Search re-targeting allows you to target users who have recently searched keywords and phrases relevant to your brand. How does it help your business? A potential customer is online and searches for electrical product, HVAC products or even a competitor s brand. These keyword searches indicate an interest in your type of products. We can develop a list of search terms you d like to target and deliver creative to your target customer based on what he/she may search. How to get started? Select which specific areas you would like to target based on geographic location, city or zip-code and we will help you choose which audience profiles work best for your target customer. SEARCH RE-TARGETING

9 What is contextual targeting? Contextual targeting allows you to target your ideal consumer based on habitual tendencies. How does it help your business? The average internet user browses at least 5 different websites with each online session. These browsing habits categorize users into specific audience profiles. For example, if you had an online electrical products or HVAC products site, your ads would appear on sites related to your type of products and whatever categories best fit your product. How to get started? Select which specific areas you would like to target based on geographic location, city or zip-code and we will help you choose with audience profiles work best for your target customer. CONTEXTUAL TARGETING

10 What is geo-fencing? Geo-fencing allows you to target your ideal consumer on their mobile device, based on geographic location. How does it help your business? We start by geo-fencing your location. This will ensure that clients who have visited your locations see your ads and are reminded to come back. We will also geo-fence competitors and other places where we believe your potential customers may be (such as trade shows) and we ll show them a special promotion or sale to help draw them to your location or website to purchase products or services. How to get started? Select which specific areas you would like to target based on geographic location, city or zip-code and we will help you strategically generate a campaign to gather information on your ideal consumer. GEO-FENCING

11 1. Asset Definition We ll start by auditing your website to determine which pages will be optimized, where new pages might be needed and what other updates should be made to content, keywords, meta tags or title tags. 2. On Page Optimization At this stage, there s work to be done, and lots of it. In some cases we hand over the changes to your development team. In other cases we implement the changes ourselves. Either way, we ll work with you to decide and deliver on a tailored implementation plan based on your goals and your business. Oh, and we ll never proceed without your permission. 3. Off Page Marketing Here s where we execute both an automated and manual process that is performed throughout the life of your campaign. In plain English? Our expert link building strategies improve your link authority and with more link authority comes higher search engine rankings. In fact, we ll never stop the link-building process because we know that any lag will negatively impact your results. That s what we call building your ranking success. No lip service, just hard work. 4. Reporting Pay for performance means complete transparency. We share your page-one search engine performance on a monthly basis. When the report is issued we can talk through recommended updates and optimizations to deliver better and better results. Our guess is you ll be speechless when you see just how well your campaign is doing. OPTIMIZATION SEARCH ENGINE

12 Clicks are nice. Conversions are Better. Let our Custom-Tailored Campaigns Do The Work. SEM / PAY PER CLICK

13 It s time to keep the conversion going. Google Adwords Management Managed SEM / Search Engine Marketing is a crowded marketplace replete with agencies touting their ability to increase quality scores, lower click prices and dominate impression shares all while cleverly avoiding what clients want the most, CONVERSIONS. At ES Group we are laser focused on TRANSPARENT CONVERSIONS and each and every one of our campaigns are tailored to maximize the goals most valued to them. We optimize all our client campaigns to maximize ROI rather than clicks or spend! ES Group s Holistic Campaign Process Includes: 1. Understanding your unique business model and advertising goals. 2. Helping you improve your website or landing page lead capture abilities. 3. Installing transparent detailed conversion tracking through YOUR Google Analytics account. 4. Having our in-house, certified PPC specialist build out and manage your campaign. 5. Creating your custom reporting dashboard to track orders, leads, forms, phone calls, etc. 6. Setting up monthly conversion optimization calls because Set it and Forget it DOES NOT WORK! SEM / PAY PER CLICK

14 But Wait! There s More! No, seriously. Managing campaigns focused on optimizing conversions is both an art and a science. While constant human involvement is absolutely critical to a campaign s success; what if you could constantly calculate the best time of day, device, ad position, ad copy, ad group, landing page, location and ad extension to deliver the most conversions? And what if you could adjust your bidding in penny increments every hour to ensure that your conversion clicks are the lowest they can be to deliver the maximum ROI? ES Group s proprietary conversion management system (CMS) does just that. The Results of our Holistic PPC Process coupled with our Conversion Management System: Increased Conversions: By an average of 30% Suppressed Cost per Conversion: By an average of 14.5% Suppressed CPC: By an average of 55% Increased Clicks: By an average of 77% Whether you need sales leads or if you are selling products via e-commerce, we leverage our digital management experience across more than 250 industries to dive deeply into your business metrics to understand your products and services and deliver you the most conversions possible. SEM / PAY PER CLICK

15 Still think Social Media Doesn t Drive Sales? Think Again. Why Build a Social Community? According to a 2015 study by Gartner 22%-37% of referrals of purchasing decisions are being made directly through social channels rather than search engine inquiries. Establishing a solid social media presence is seen by many as the bedrock for future referrals and sales. How to Build a Social Community? Create Engagement: We post content that excites your community through our custom Hot Content Engine Be Responsive: ES Group can handle customer questions and/or interactions on your behalf or send them directly to your inbox. Develop Strategic Relationships: Your social team at ES Group knows how to find the people that will raise their hands and join your community. MARKETING SOCIAL MEDIA

16 What Can You Expect from an ES Group Social Engagement? 1. Build and Grow Your Community Build, Connect and Optimize Your Social Media Platforms We connect you to social sites, Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest, Tumblr, blogger, etc. Social Media Assistant Publish content >5x/week Manage social engagements Manage review responses >100% Socialize promotions >1x/mo. 2. Content Management Hot or Trending Content inclusion (unless otherwise provided) Including custom blends of channel content Daily posting of fresh (client or hot content) Social conversation monitoring & Social conversation responses Blog socialization Ability to post and find trending hot topics based on demographic and other targeting details 3. Review Site Management Yelp Facebook Reviews Google+ Reviews MARKETING SOCIAL MEDIA

17 Lots of Traffic without the Sales? Start Driving True Conversions with a Customized Website. While ES Group is primarily known for our SEO and conversion based digital marketing, few people know that our foundation was built on website design and development. The symbiosis of effective website design and successful digital based marketing campaigns is absolutely critical to a successful interactive engagement. Because of this we found it of upmost importance to not only keep web development in house, but also evolve it. Holistic Foundation is Key Our website development projects begin by understanding the core objectives and business goals of each product or service offering. After an extensive interview each website engagement begins with well-thought-out strategic navigation map and or wireframe. DEVELOPMENT WEBSITE DESIGN &

18 To Build Custom or Not To Build Custom Unlike most agencies, ES Group understands that not every business needs a fully custom website to look professional and well established. That is why we offer 2 types of website engagements. 1. Fully customized websites Our engagement begins not only with thorough wireframes and navigation maps but also a selection of well-executed visual concepts. 2. Semi customized template development Template based site engagements begin with our development team carefully selecting the best websites template to match both your navigation mapping and business objectives. Think template development is right for you? Contact us today. Let the Development Begin After approvals on a finalized custom design or template design, we embark onto actual implementation. Developing an efficient, responsive website that meets ES Group s high standards and exceeds client expectations is our goal. DEVELOPMENT WEBSITE DESIGN &

19 Better Customer Acquisition Means Better Conversion. One Inbox at a Time. The ES Group Contextual Marketing Process With ES Group s campaign services, each of the 6 steps of your marketing campaign is handled and executed flawlessly. We not only deliver full service marketing management through our integrated marketing technology but also outstanding customer service. Our conversion based customer acquisition process enables leading brands, top agencies, and entrepreneurial companies to profile core market segments, reach scalable local and national audiences, and deploy targeted campaigns through premium delivery partners. 1. Develop an ideal target audience. We learn more about your ideal target audience through advanced analytics, demographic enhancements, psychographic clustering, and contextual search patterns. 2. Reach the largest but targeted list available. We leverage a vast cornucopia of active verified s for targeting through realtime multi-channel data fields and expand your target audience reach for scalable customer acquisitions. MARKETING

20 3. Verify deliverability We will increase your marketing campaign ROI, boost inbox delivery, and protect valuable mailing reputation with best-in-class hygiene services. 4. Deliver your message with premium ESPs. Our integrated Security Premium relationships allow us to seamlessly deliver industry leading inbox capabilities with white glove ESP partners for unparalleled results and ROI. 5. Find the best path to inboxes. Our adaptive delivery system optimizes inbox placement by utilizing ISP filtering trends and send history to increase both impressions and conversions. 6. Continuous attention to campaign conversion rates. We are constantly monitoring ongoing campaigns with an eye on conversion rates by developing controlled tests, custom modeling and analyzing delivery data. MARKETING