Success = Balance. You. Career. Family-Friends

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5 Success = Balance Career You Family-Friends 5

6 Living to 100 Will be the Norm! More than half of the babies born in rich nations today will live to be 100 years old if current life expectancy trends continue according to Danish researcher Very long lives are not the distant privilege of future generations Very long lives are the probable destiny of most people alive now in developed countries. Kaare Christensen In a study recently published in the LANCET medical Journal 6

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15 I I wrote my first book after responding to a classified ad in 1995 by Ted Nicholas. The headline You a Millionaire Writer? I called for a free report. The report was of course a sales letter for a $317 tape set. I scraped together the money - bought the tapes and got to work on my book. In 2007 I did over 10 million in sales will probably be 12 million. Matt Furey 15

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54 For your business to succeed in a big way, you need to have a world-class Unique Selling Proposition 54

55 It s s the best way to build your brand 55

56 Examples: When it absolutely positively must be there overnight Hot pizza delivery within 30 minutes or it s s free Incorporate within 7 minutes on the phone without legal fees Magic Words That Bring You Riches I show people how to turn words into money 56

57 For advertising to succeed in any media, you must have a powerful headline 57

58 Reason? 73% of all buying decisions are made at the point of the headline

59 Therefore, the headline is by far the most important element in any promotion 59

60 This includes the Internet, direct mail, postcards, newspapers and magazines 60

61 The headline has 5 major responsibilities: Attracts attention Communicates strongest benefit Appeals to prospect s s self-interest Sets tone for the offer Selects right audience 61

62 My own creation is the hidden benefit technique. It s s the most powerful headline technique ever developed 62

63 In order to create a hidden benefit headline, you must ask yourself and answer this question 63

64 If I had unlimited God-like powers and could grant my prospect the biggest benefit I could imagine, what would that be?

65 Examples of Hidden Benefit Headlines: The Ultimate Tax Shelter Only Way for the Little Guy to Get Rich The Eighth Wonder of the World You, A Millionaire Writer? How to Get Enthusiastic Applause, Even a Standing Ovation, Every Time You Speak! 65

66 A vastly underused headline- generating technique is to base headlines on customer testimonials 66

67 Examples: I I earned an extra $750,000 within 180 days of your Bermuda seminar Your book on incorporation saved me $1,875 in legal fees I I added 3,743 new subscribers last week using your advertising secrets Doctor Hittich,, Can You Help Me? My Greatest Fear is Having a Heart Attack or Stroke and Becoming a Burden to My Family 67

68 Secrets discovered in your home- study course on information publishing are now earning me more than $20,000 per month I I discovered a way to learn Chinese in record time thanks to Rosetta Stone Michael Phelps World Champion Gold Medalist,, Swimming 68

69 In addition to the hidden benefit technique, I ve I created 12 formulas to prepare powerful headlines. However, the headline formula which is nearly as powerful as the hidden benefit technique that I use the most is called: How to (Blank) 69

70 Eight examples of successful How To headlines: How To Get Two Delicious Meals at This Restaurant For the Price of One! How to Get a Custom Pizza in 30 Minutes or Less or it s s Free! How to Get a Beautiful Designer Scarf Absolutely Free! How to Get a TV Set For Just One Dollar! How to Increase Your Profit in Any Economic Climate! How to Solve All Your Money Problems Forever! How to Make $87,000 Per Year as a Magazine Writer! How to Fight Cancer and Win! 70

71 The How To headline formula: How to (Get, Have, Acquire, Own, Profit from etc., the Biggest Benefit Your Product Delivers) 71

72 Just take any or all of the samples I ve I provided and adapt them for your own use 72

73 Fill in the blanks with appropriate descriptions, expressions, action words, or benefits that apply to your product. Or your company 73

74 Forget focusing on getting rich 74

75 Instead focus on the enormous value you can provide customers

76 Do so and the money will follow

77 One excellent method of boosting sales is to offer valuable free gifts 77

78 Extremely popular free gifts are special reports which help your prospect

79 The magic of the upsell

80 You can double your sales instantly by offering your customer the opportunity to buy more of your products 80

81 A big secret to closing sales is to never ask a prospect a question which can be answered no 81

82 If you don t ask the answer is always no 82

83 Never ask whether Instead ask which 83

84 Emotional or logical copy which works best? 84

85 What comes from the heart goes to the heart

86 Where does emotion in copy come from? 86

87 If you can t t cry, you can t write!

88 57% of our emotions are the result of physical actions

89 The best investment you can ever make is in your own knowledge

90 The price of education is paid once The price of ignorance is paid forever 90

91 By popular requests from readers and seminar attendees, I ve created a very popular mentoring program 91

92 Ted, your mentoring program is the most outrageously and ridiculously underpriced, but amazingly over- delivered, coaching program in the world. John Pearce, Halifax, UK 92

93 First thing you need in any successful business is a PRODUCT! 93

94 You get the rights to three brand new books 94

95 A $25,000 Value 95

96 A $25,000 Value 96

97 A $25,000 Value 97

98 A $25,000 Value 98

99 A $25,000 Value 99

100 A $25,000 Value 100

101 For you to ultimately become an Information Publishing Millionaire, you must start with at least one saleable book or other information product 101

102 You can come up with a saleable idea and write the book yourself or You can acquire the reprint rights to a highly saleable book that is already written by a best-selling selling author Which choice is best for you? 102

103 Alternative Book Titles The Truth About Customer Acquisition New Customer Acquisition Bible Secrets of Customer Acquisition Secrets of Building Your Business 97 Secrets of Acquiring New Customers 103

104 World s s Best Customer Acquisition Secrets The Only Customer Acquisition Book You ll Ever Need New Customers Forever How to Acquire New Customers 104

105 How to Gain Customers Cost Effectively How to Acquire Profitable Customers 97 Low-Cost Customer Strategies 105

106 Customer Acquisition Secrets for Entrepreneurs Winning Customer Acquisition Strategies New Customer Acquisition Breakthroughs Amazing New Customer Strategies 106

107 Key benefits of being the published author of WINNING UNLIMITED NEW CUSTOMERS Help your clients build their business or profession virtually everyone needs it! Best credentalizer simply add to your C.V. Being a published author adds to your reputation and prestige and gives you a special status 107

108 Creation of special reports to be sold or given away to induce sales of other products. And not just books Chapters can be split apart and made into new books Or special reports Audio versions can be created and sold 108

109 The Power of Free Gifts Whether or not you plan to market any complete book, few understand the power of Free Bonuses in creating offers. Regardless of what you are marketing, you can slice and dice the WINNING UNLIMITED NEW CUSTOMERS and/or HOW TO TRIPLE SALES TO EXISTING CUSTOMERS and/or HOW TO SUCCESSFULLY MARKET HIGH-PRICED PRODUCTS book into special reports and create enormously valuable gifts to attract new customers. Or sell more to existing ones. Many offers today simply cannot succeed or make a profit upfront unless several free gifts for prompt response are included 109

110 What Millionaire Readers Say: Billion Dollar Marketing Secrets is a book that should be on every marketer s s bookshelf. Why? It s s a joy to read, if gives you 80 pages of proven copy examples, and you can pattern your advertising after many of the techniques presented in this outstanding book. I strongly recommend you get a copy and use if often. Joseph Sugarman, Author and Entrepreneur BluBlocker Corporation Chairman 110

111 With Ted s s technique and influence I got into Information Publishing in Since then I ve I grossed $40,000,000. It pays to study and cherish every word he writes for they are golden nuggets. Andrew Reynolds 111

112 Ted is by far the best copywriter in the world. Of course, I m I m number two! Gary Bencivenga 112

113 I ve achieved financial independence via the Internet at age 31. Three people have influenced me most. One of them is Ted Nicholas. Yanik Silver 113

114 A few people who I have trained and who have made millions with private label rights products: Andrew Reynolds Mal Emery Trevor Crook Matt Furey Yanik Silver Jeff Paul Andrew & Daryl Grant Norman Rentrop Danny Levinas William Fisher Christian Godfrey Pete Godfrey Mark Joyner Matt Bacak 114

115 Caveat: Results may vary depending on efforts of individual. And past results do not assure future results. There are no promises or guarantees stated or implied you will achieve similar results as described in examples. Success depends entirely on the e or mailing list, as well as efforts and diligence of each licensee. 115

116 The minimum (conservative) value of all the items included in today s s Special Seminar Offer is at least $206,

117 A Special Seminar and Private Label Rights Program Value Tampa Weekend Seminar with me on January 22 nd and 23 rd The Ultimate Million Dollar Copywriting Bootcamp $ 10,000 Private Label Rights Winning Unlimited New Customers $ 25,000 Private Label Rights How to Triple Sales To Existing Customers $ 25,000 Private Label Rights How to Successfully Sell High-Priced Products $ 25,000 One year s s personal mentoring by me $ 120,000 Extra seminar bonus day on January 24 th - Technique will help you become a better public speaker and how to sell from the platform $ 1,500 TOTAL $ 206, Day Money-Back Guarantee If you can t t attend the January event, you have the option of getting instead the amazing home-study course, DREAM INFORMATION PUBLISHING SEMINAR 117

118 Special Seminar and Private Label Rights Program Ultimate Million Dollar Copywriting Bootcamp Value $10,000 January 22 nd 24 th, 2011 Tampa Convention Centre Matt Furey Bob Bly Trevor Crook Ted Nicholas Optional special bonus day included: SECRETS OF PUBLIC SPEAKING AND SELLING FROM THE PLATFORM Value $1,500 Private label rights to 3 books: Value $75,000 WINNING UNLIMITED NEW CUSTOMERS HOW TO TRIPLE SALES TO EXISTING CUSTOMERS HOW TO SUCCESSFULLY MARKET HIGH-PRICED PRODUCTS ONE YEAR PERSONAL MENTORING BY TED NICHOLAS, Value $120,000 which includes copy critiques, headline suggestions and Other comments 30-Day Money Back Guarantee 118

119 One Year s s Mentoring You will have access to me once every 30 days Upon request you can get my copy critiques, headline feedback and other comments 119

120 How many times in your life will you be offered a licensing opportunity by a man who has already pulled in over 7 Billion U.S. Dollars? Your investment? 120

121 You can have everything now in the offer for just US$9,

122 But possibly you like this price better US$ 7,997? 122

123 Or Perhaps US$ 5,997? 123

124 Or Perhaps US$ 4,997? 124

125 Or For the next hour only Your investment of just $ 2,997 But The Offer is Limited 125

126 Single payment of $ 2,997 - or Three payments over 90 days of $ 1,050 each 126

127 30-day Unconditional Money-Back Guarantee 127

128 You Could Compare This Special Offer with Other Investments Cash Required Average franchise fee (without real estate or equipment) $ 35,000-70,000 McDonald s franchise (unencumbered cash) $ 250,000 Average retail shop $ 100,000 A going business that earns $30,000 a year $ 210,000 A government bond that earns dividends of $5,000 a year $ 100,000 Shares in a public company that earns $5,000 a year $ 125,000 Special Offer $ 2,997 There is simply no comparison with any other investment! 128

129 An exciting offer at a bargain price? - or - The most important opportunity of your life? 129

130 Special Seminar and Private Label Rights Program Ultimate Million Dollar Copywriting Bootcamp Value $10,000 January 22 nd 24 th, 2011 Tampa Convention Centre Matt Furey Bob Bly Trevor Crook Ted Nicholas Optional special bonus day included: SECRETS OF PUBLIC SPEAKING AND SELLING FROM THE PLATFORM Value $1,500 Private label rights to 3 books: Value $75,000 WINNING UNLIMITED NEW CUSTOMERS HOW TO TRIPLE SALES TO EXISTING CUSTOMERS HOW TO SUCCESSFULLY MARKET HIGH-PRICED PRODUCTS ONE YEAR PERSONAL MENTORING BY TED NICHOLAS, Value $120,000 which includes copy critiques, headline suggestions and Other comments 30-Day Money Back Guarantee 130

131 Special Seminar Private Label Rights Offer is limited to just a few places Act Now! 131

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