Date of Birth 28/7/70 Institute of Administrative Sciences Tel: Quaid e-azam, New Campus Mobile:

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1 ZAHID MUHAMMAD Assistant Professor Date of Birth 28/7/70 Institute of Administrative Sciences Tel: Quaid e-azam, New Campus Mobile: Punjab University Lahore, Pakistan. Education London School of Economics and Political Science (UK) MSc. Management Analysis of Strategy A Analysis of Strategy B Incentives And Governance of Organizations Aspect of Human Resource Management International Marketing; A strategic Approach Negotiation Analysis Also submitted a dissertation of 10,000 words on" Competitive Strategy in the management consulting industry -- Changing base on the competitive advantages" The Punjab University Lahore, Pakistan MPA (Master of Public Administration) Specialization: Marketing (First Class) Principles of Marketing Advertising Market Research & Consumer Behavior International Marketing Financial Accounting Financial Administration Cost Accounting And Management Economic Analysis Managerial Economics Statistics Management Information System Etc Fed. G. U. Science College Karachi, Pakistan B.Sc. Pre-Engineering (First Class) Statistics Mathematics Work Experience Physics Feb 06 Present: Assistant Professor, Punjab University Lahore. Teaching; International Marketing to MPA Microeconomics to BS Also teaching Analysis of Strategy at COMSATS to MS Management

2 Feb 02 Nov. 2005: District Manager, Southern and Scottish Electricity, UK Executing direct sale campaigns to achieve set objectives working closely with the branch manager. Coordinating of all new introduction initiative. Utilizing research, sales data, and marketing analysis to develop effective communications to Field Sales Monitoring competitor and industry information. Developing regular marketing sales forecasting and coordinating with sales and operations on key issues. Training to the Field Sales officers. Sep 02-Aug 03 : Director Marketing, Arif Group of Industries, Karachi, Pakistan Planning, developing and implementing organizational policies and goals. Managing a team of 10 people. Managing the implementation of marketing strategies and product development. Developing strategies including sales plans, trade shows and meetings to maximize sales. Formulating strategic business plans. Directing and coordinating promotion of fruits to develop new markets increase market share and obtain competitive market position. Representing a delegation of EPB (Export Promotion Bureau Govt. of Pakistan) to Romania and Poland for the exploration of new markets for Pakistani mandarins Analysing division budget requests to identify areas in which reductions can be made, and allocating operating budget. Monitoring profit margins of products and determining optimum pricing. Liaising with administrative personnel and reviewing activity, operating, and sales reports to determine changes in programs or operations required. June Sep 01: Sales Manager, Syntron/Syntronics Limited, Karachi, Pakistan Entailed following responsibilities Focusing on customer satisfaction. Identifying, developing, and evaluating marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. Using market research and competitors intelligence to understand customer behavior and competitive strategies with a view to recommending the introduction of appropriate product qualities for the different industries (ie, cement, fertilizer sugar, rice and feed industries, etc). Developing sales targets and marketing strategies for the assigned area with a view to improve market share and maximizing the gross margin generation. Preparing promotional plans and marketing materials in support of our product revenues. Monitoring the product performances and recommending changes to product strategies to maximize product revenues.

3 Dec 98-Sep 00: Deputy Manager Commercial, Syntron Limited, Karachi, Pakistan Commercial Responsibilities Responsible for drafting strategic and action plans for the Commercial Division. Managing the procurement process for imported and locally available raw material and subcontracts in accordance with our company procedures. Undertaking commercial reviews of tender documentation, identifying risk and opportunities and being actively involved in the winning process. Responsible for the day- to- day commercial procedures and activities of the business and ensuring that the appropriate commercial resources are in place to achieve the strategic objectives of our business. Managing the commercial process for all projects and divisions including the preparation and presentation of monthly commercial reports. Periodically preparing presentations of evaluations and cost indicators for our senior Managers. Sales Responsibilities Exploring all opportunities for the growth of our polypropylene market share and business across all sales distribution channels. Managing and supervising the sales team to ensure maximum utilization of the resources available. Establishing sales allowance policies and ensuring compliance with commercial policies, e.g., commissions. Leading sales planning, target setting and ongoing sales performance monitoring processes. Ensuring that the sales team working provides regular frequency of service. Making recommendations for increasing revenues across all sales distribution channels. Developing pricing strategies, balancing firm objectives as well as customer satisfaction. Evaluating sales performance and developing contingency plans to maintain healthy sales growth. Sep 97 --Dec 98: Assistant Manager Sales, Syntron Limited, Karachi, Pakistan Sales Responsibilities Managing a team of sales supervisors with a view to ensuring that team understands the sales plans for their particular area i.e, feed, sugar and rice industries. Setting the supervisors monthly targets and ensuring their respective success. Handling all customers and consumers complaints promptly and efficiently. Assisting in market planning actions for new product launches (ie. polypropylene bags for cement industries) together with Department Heads.. Contributing to the revenue and profitability growth of our company. Implementing incentive programs to support sales activities. Making recommendations for better market share across the region. Marketing Analysis and reports to senior management monthly. Suggesting to the management the price structure and discount rates. Controlling the expenses and operating within the approved budget.

4 Conducting on-the-job training along with the sales supervisors in order to ensure that sales, distribution and collection objectives are being achieved. Commercial Responsibilities Involved in the process of negotiation of prices of raw material with the international suppliers. Handling credit letter negotiations with banks to get the consignments shipped within the agreed time frame in order to run our production lines of the factories smoothly. Supervising the matters of shipping lines and clearing agencies for the clearance of the shipments of imported raw material from the KPT (Karachi Port Trust) and Port Qasim. Managing smooth supply of locally available raw material and consumables for the plants of Syntron and Sytronics Limited Coordinated among head office, factories and other area sales offices of the country. Oct 96 Aug 97: Marketing Executive, EFU Assurance Limited. Karachi, Pakistan Writing marketing and promotional briefs in collaboration with advertising agencies. Verbally presenting ideas and information, for example to colleagues and buyers. Liaising with the sales team, and maintaining effective communication with internal and external contacts. Contributing to development of business strategies and product launches, and monitoring the progress thereof. Creating awareness among the potential customers about the group life insurance policies. Analyzing market intelligence relating to consumers and competitors. Identifying and selecting promotional and advertising options. Managing national and multinational key accounts. Closely working with the company actuaries to devise pricing and appropriate risk evaluations (including rates, premiums, deductibles, and coverage extensions/restrictions) for the benefit of both employers and employees. Interpreting the wording of policies with a view to providing guidance to brokers and marketers on the appropriate form of coverage required for the risks presented. Oct 95-Sep 96: Asstt. Production Manager, United Carpets Limited. Karachi, Pakistan Vigilantly looked after quality of raw material and production process. Managed labor and resolved their problem without affecting production and its quality. Used interpersonal abilities to boost up labor moral high Consistently engaged to get desired production level July 93-Aug 93: Packages Ltd. Karachi, Pakistan (Completed six weeks internship) Survey conducted on the reasons for using Rose Petal tissue during my internship.

5 Personal Qualities Additional Skills Capability to take on responsibility. Flexible and learning attitude towards new challenges Ability to work independently and within a team A throughout first class educational career. Loyalty to the Employer is my watchword. Hard work and perseverance are the steppingstones to success in my life. Languages Computer English, Urdu written and verbal abilities; Punjabi excellent verbal ability. Proficient use of MS Office & Internet. Referees Professor Peter Abell Sir Geoffrey Owen Director of Institute of Management The London School of Economics& Political Science.(UK) Senior Fellow The London School of Economics& Political Science.(UK) Tel: Tel: p.abell@lse.ac.uk g.owen@lse.ac.uk