SUPERMARKET SELECTION: MAIN ENTRANCE: TOUR SCHEDULE:

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2 ACTIVITY LOCATIONS SUPERMARKET SELECTION: MAIN ENTRANCE: TOUR SCHEDULE: Activity options for Tesco, Asda, plus Sainsbury s, Waitrose, Morrisons, Booths and other national retailers. Event area sets up next to store entrance to access 100% of shoppers on arrival into store, massively expanding reach. Flexible duration and geographic options to suit growth investment, across busiest flagship stores through entire UK.

3 TASTE SAMPLING PROFESSIONAL CATERING: CATERING EQUIPMENT: ACCOMPANIMENTS & CONSUMABLES: Perfect production of thousands of bite sized taster samples each day, attractively presented for positive taste trial. All types of portable commercial catering kit provided: freezers, fridges, ovens, hobs, microwaves and power. Flexible provision of items such as tasting cups, bowls, spoons, napkins or other food.

4 BRAND AMBASSADORS TEAM BRIEFING: JOB ROLES: NATIONAL SELECTION: Team Briefing: Face to face product briefings, taste testing in advance, in depth product knowledge and FAQ testing with all staff. Three person team; (1) preparation & front of house (2) promotions & social media (3) roaming sampling & sales. Experienced & capable professionals hand picked for national tour managers & regionally based support staff.

5 SOCIAL MEDIA CONTENT CREATION: USER GENERATED SHARING: DATA CAPTURE: Daily ability to post tour schedules, photos, videos and vox-pops of activity before, during and after each event day. Options to include Tweet to Eat style incentives for photo sharing on shoppers own social media feeds. Generate thousands of engaged followers for social media and collect addresses for ongoing dialogue with shoppers.

6 EVENT AREA BRANDED STRUCTURE: VISUAL GRAPHICS: THEATRICAL THEMING: All types of event areas created and toured, with low cost pop-up gazebos recommended for supermarket entrances. High impact product visuals, pack shots, logos and key messaging on menu boards, A boards, graphic walls and uniforms. Creative brand styling using a relevant selection of visual displays, wholefood ingredients and characterful displays.

7 SALES ACTIVATION STOCK PROXIMITY: ROAMING SAMPLING: SALES PROMOTION: Sales stock made immediately available for impulse purchasing close to entrance using FSDUs or portable chiller cabinets. Additional roaming sampler positioned on aisle (with store manager s permission) to convert purchase at fixture. Purchases incentivised with special offer (such as BOGOF) on production of valid till receipt, using external stock.

8 1) It is the strongest method of uplifting your supermarket sales on an immediate & sustained basis. 2) It includes the creation and touring of a brand experience roadshow in front of supermarkets. 3) It allows shoppers to experience your brand using taste trial & positive, memorable interactions. 1) The event area is much larger (4m wide) allowing space for graphics, displays & fun interactions. 2) It is positioned at the main entrance, reaching 100% of the shoppers as they start shopping. 3) The brand ambassadors are not shop staff, but professionals with indepth product knowledge. 1) Large volumes of sales stock are uplifted to each store, using the official supermarket supply chain. 2) The promotion team set up temporary FSDUs or chillers in the foyer, for quick impulse purchases. 3) Roaming staff are deployed on-aisle (with manager s permission) to drive more sales from fixture. 1) Experiential supermarket sampling is the strongest option for creating measurable sales uplifts. 2) Common examples are 2,500% to 5,000% uplift on the day, followed by 25% to 500% long term. 3) The % uplift at each store varies according to the type of product, frequency of purchase & RRPs. 1) Social media content creation, with daily photography, video clips, vox-pops & customer interactions. 2) Secure and grow your listings using an event day with the buyers at their supermarket head office. 3) Generate lasting growth, by converting bargain hunters into new long-term, loyal brand advocates. 1) The costs are flexible & fully scalable to suit your level of marketing budget or growth funding. 2) They are split between one off costs for your branded event kit and then daily costs for activation. 3) Approx cost can be circa 4,000 for the re-usable event kit & 1,200 p/day running costs (variable). 1) Over 20 years of specialist skills acquired with day to day activity planning & implementation. 2) Industry leading experience representing major category leaders & growing challenger brands. 3) All grocery chains covered: Tesco, ASDA, Sainsburys, Waitrose & all types of convenience too.

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