Facilitating Chicago Lifestyles

Transcription

1 Facilitating Chicago Lifestyles

2 STORE mobile mobile mobile Lorem ipsum dolor Lorem ipsum dolor sit amet, consect etur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore Lorem ipsum dolor Lorem ipsum dolor sit amet, consect etur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore Lorem ipsum dolor Lorem ipsum dolor sit amet, consect etur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore Lorem ipsum dolor $9.95 Lorem ipsum dolor sit amet, consect $99 Lorem ipsum dolor sit amet, consect Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore ipsum dolor sit amet, consectetur adipiscing Lorem ipsum dolor Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore m agna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore m agna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore ipsum dolor sit amet, consectetur adipiscing Dream Cafe 15 min Kennedy-king College School of Dance Englewood Church 15 min Taste Entertainment Insights on the adoption of Divvy Safety BIking makes them feel vulnearable to traffic conditions and street violence Lifestyle Divvy does not enable the people in these neighborhoods to access their multiple touch points Communication There is an inconsistency in the information across different media. Information is available in only english Peer Influence Common perception among people of biking being only for kids or people who cannot afford a car

3 Divvy System Model Infrastructure Business physicial long-term committment commuting Community partners Social Experience Partnership model

4 Divvy Model with Get Around concept Infrastructure Business physicial digital short-term committment Get Around Ride for your lifestyle commuting local business community bonding Community partners Social Experience Partnership model

5 9 41 AM 100% Membership Sign-up on mobile Credit sign-up via the Divvy App or online platform. Cash sign-up at LISC locations for in person application. Digitally submit application forms and camera-scanned copy of their state ID card and last pay stub to be eligible for the special membership. Regular membership Discounted membership Meet one the below criterias Student Senior citizen Income less than $35,300 Select Membership

6 Cancel 9 41 AM 100% Biking tips Watch the video to earn a free day ride Education & reward system Members initiative to adopt Divvy and biking properly through viewing the educational videos is acknowledged and rewarded with a free day ride. Unlocking your bike Adjusting the seat Removing the bike Biking on the

7 Pricing Pay and refill at your convenience. A low commitment to divvy instead of their current long term annual membership or temporary day membership. Profile Expires 06/30/ AM 100% Account REFILL RIDES AUTOMATICALLY 5 Total Settings rides left 10 Points to free ride 3/5 Free shareable rides ACCOUNT INFORMATION Account Type Username Discounted Troy Nielsen tnielsen@gmail.com Phone Type Address Discount 3623 S Halsted St.

8 9 41 AM 100% Your Location Destination Get around safely Get recommended routes based on the safest yet quickest way to their destination. Reminding riders of the safe bike passage routes. Fastest route More bike lanes

9 Explore the community & local connections 9 41 AM 100% Daily Guide Plan a Divvy adventure based on GPS prompted suggestions to discover local neighborhood stores, outdoor festivals, parks or events in the community. Leverage and promote local grocery stores, restaurants, family owned shops, etc. to earn free day rides while fulfilling their daily activities. Local Connections (5) Adventure Plan (3)

10 Adventure Plans

11 Sign-up Sign-up Membership Pay Stub Regular membership I have credit card. Discounted membership Apply now on mobile User name Satisfy one of the below criterias Student Senior citizen Password Income less than $35,300 I don t have credit card. Create account Select Membership Check physical sign-up stations(lisc) 9 41 AM 100% Video Tips Pricing My Account Watch video tips to earn 1 free day ride! Price for resident members # of days Regular Discount Trips Setting Auto Load Play 1 $ $ $ $ $ $99.00 Unlimited $ $2.75 $7.00 $13.50 $17.50 $42.00 $70.00 $84.00 Day rides left Add value 5 Expire 6/30/ /5 Free Day Rides Shareable Day Rides Username Troy Nielsen Discount tnielsen@gmail.com As an onboarding reward a user receives 10 free day rides for their friends for their shared experience * Valid for 1 year. Price for non-members Phone # of days Fare Type Discount 1 $9.95 Address 3623 S Halsted st. 3 $19.95 Search Route from Your location Directions to Sherman Park mobile station 10 : 00 minutes 222 W Merchandise Mart Plaza 5 8 Number of available bikes and docks at your destination DIVVY station Daily Guide Local Connections Video Tips Local Connections 5 Adventure Plan Events Dan s Soul Food & Bakery 79th & Maplewood The Kusanya Cafe 69th & Halsted 0.5 mile 0.9 mile Congratulation! You get 1 free day ride. View Account Earn points by visiting local Divvy partners promote biking and local businesses. 5 points add up to one free day Store Map NameDaily Guide Tracking Account

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