COMPANY BROCHURE. Global artwork & litho for brands in the know. Taking pleasure in the execution of packaging design. Time and Time again.

Transcription

1 COMPANY BROCHURE Global artwork & litho for brands in the know Taking pleasure in the execution of packaging design. Time and Time again.

2 Hi there, we are FroQ. We do packaging design finalisation, artwork and lithography for supermarkets, hypermarkets, Private Label and A-Brands. We love high volume SKU projects. We speed up time to market, help our clients save money and get better quality packaging on the shelf. Plus, we can manage the entire project from concept check right through to print and aftercare. What s not to like? 2

3 A brief history of FroQ It all started back in We knew from our client-side and design agency experience that the industry standard process for executing retail packaging design wasn t pretty. And we knew that brand owners got the rough end of the stick. There were always issues in the supply chain. Quality suffered, as did time-to-market. We thought that the execution of packaging design should be a pleasure, not a pain. So we decided to do something about it. In 2006, we established FroQ and rushed straight into the Lab. We identified all the problems that brand owners face. And then set about solving them, one by one. After some time, we emerged with a super smart process that gives brand owners speed, better quality artwork and a fixed cost per SKU. Since then, we have built a global artwork studio around that process. Our HQ is in Utrecht, the Netherlands. And we now have offices in Managua (Nicaragua), Chennai (India) and Shanghai (China). We tailor our process to every client s individual needs and demands. To make their packaging design execution a pleasure, not a pain. As a result, we re market leader in the Netherlands, and growing fast. Plus, to date, we ve never lost a customer. If you d like to find out why we ve never lost a customer, give us a call on +31 (0) and we can arrange a chat. If you would like a little more detail on our services, grab the FroQ services brochure. Hope to see you soon! Read on to find out more about FroQ and the way we work. The new industry standard? Thanks to our innovative process, our customers can decouple packaging design from design execution. This allows creative agencies to be more creative. It gives brand owners lower costs, quicker time-to-market and better quality art work. Plus, it helps brand directors build better brands. Some of our customers say it s the new industry standard. Click here to get download the free article about the benefits of decoupling. 3

4 The FroQ promise in a nutshell A pleasure, not a pain We take the hassle out of packaging design execution. The Q in FroQ stands for quality. Quality in artwork and litho. And Quality in packaging. To do that, we combine good old fashioned service with our super tight process and advanced design technology. Always your brand at heart Everything we do is focused on getting you brand consistency across every single touchpoint. We know how important your brand is. Especially in today s highly competitive retail market. That s why we hold your brand manual close to our heart. Worldwide FroQ We offer our clients almost 24/7 response from our offices on three continents. Our HQ is in Utrecht in the Netherlands and we have offices in Managua, (Nicaragua), Chennai (India) and in Shanghai, China. Happy customers We re proud to work for some great retail brands such as Albert Heijn, C1000, HEMA, HAK, Heinz and many more. If you want to speak to any of our customers, just call us and we ll set it up for you! 4

5 A super fresh look at Brandservices Preparation A good briefing is half the work. We bring years of experience in brand execution to the table - upfront. That opens up new creative possibilities for your design agency, reduces your time to market, and prevents extra design costs too. Artwork and litho We ensure you have exactly the right colours, and inks to recreate your design perfectly on the press. Plus, we manage every single design moment to help cut artwork and litho development time by up to 50% - and maintain the highest graphic quality. Honest! FroQ Prepress Our years of experience in colour management, materials, inks and plate technologies, means we create perfectly optimised media-ready files. We work with the latest digital and hard copy proofs and tools. And of course, we judge press passes to the highest standards in the industry. The full FroQ! We don t stop caring when your packaging is on the shelf. We share our learnings to keep on driving quality higher. We build databases and systems for brand asset management when needed. And we simplify and optimise processes and workflows to help Private Label and A-Brands execute great packaging design - time and time again. 5

6 FroQ passion for people FroQ Brand teams Our 80 employees around the world include highly skilled prepress managers, project managers, dtp operators, and more. We always work in dedicated brand teams. And we combine our super tight processes with good old-fashioned service and advanced design technology. Plus, we invest heavily in the continual training and development of our own people, so we can keep raising the bar for our clients. FroQ management Our management team are; Richard Veldhuizen (operations director), Maureen Beerepoot (FroQ business director) and Edgar van der Velde (managing director). Everyone has around 20 years experience either client-side or with design agencies - so you can be sure we know the score. Everyone in FroQ plays an equally important part in serving your brand - whether it s translating artwork across SKUs, building optimised media-ready files, or improving workflows. 6

7 FroQ on technology FroQ design technology We use state-of-the-art commercial tools and systems from GMG, Esko, Adobe and more, to help make packaging design execution hassle free. But more importantly, we ve adapted and customised them to support our super tight process. We ve also developed some of our own tools and systems too. Technology is a great enabler of hassle-free design execution. That s why we re actively involved in the latest innovations and developments in materials, plates technologies, inks, colour management tools, systems, standards and much more. FroQ tools and systems The FroQ Startlayer is an Illustrator template that sits alongside the creative brief, at the start of your process. It helps optimise design decision moments, improve creativity - and maintains brand consistency throughout the full process. Our Digital PPM helps everyone collaborate virtually and in real time. This saves travel costs and makes sure the right people are on the table when you need their expertise the most. 7

8 Packaging design execution that is a pleasure, not a pain. If you would like to know more about FroQ, you can give us a call! We re always happy to talk packaging! FroQ brandservices B.V. Westkanaaldijk DA Utrecht +31 (0)