Job Title. Mandela Bay Development Agency. Reference number: Date: December 2017 Name

Transcription

1 Reference number: Date: December 2017 Name Job Title HOD: Commercial Purpose: Identify opportunities for business development within the stadium. Oversee sales, eventing and communication for the stadium. Drives stadium revenue. Required Minimum Education/Training: Tertiary qualification in Marketing. Sound Knowledge of Sports law. Understanding of the municipal laws and the SASRIA Act. Communication skills ( Both written & Verbal) Analytical Skills. Leadership & People Management skills. Understanding of SCM policy Required Minimum Work Experience: 5-10 years working in a commercial background. 3-5 years events,communications, management experience. Marketing and sales experience. Branding, advertising and broadcasting skills.

2 Role Definition Signatures Agreed by Incumbent: Agreed by Manager: Organisational Structure: Reports to: Stadium Manager Subordinates (Job titles): Client/Customer Services Supervisor Second-Level Subordinates (Job titles only): Sales Co-ordinator Sales Administrator Ticketing Officer Ticketing Administrator Receptionist Events/Projects CoordinatorEvents/Projects Administrator PR & Communications Coordinator Social Media Specialist Logistics Coordinator Logistics Assistant

3 1 Marketing & Public Relations Generate events for the stadium. Focus on growing non-bowl events e.g. concerts and EXPO's. Identify different income streams for the stadium e.g. stadium tours. Investigate feasibility and whether these events and income streams will be profitable. Drive marketing of the stadium to promote the multipurpose venue initiative. Manage social media to ensure stadium is receiving maximum positive exposure. Oversee development and maintenance of stadium website. Attend to queries and resolve any issues. Create synergies between the stadium and their anchor tenants. Liaise with all external service providers e.g. Advertisement agencies. Stadium is profitable. New events and income streams generated. Budget is met. Marketing Public relations Customer focus Industry legislative requirements Commercial Networking Compliance Leadership Excellent communication skills Leadership People management Process improvement Selling skills Budgeting Cost management Reporting Analytical Knowledge and understanding of SCM policy Teamwork Interpersonal skills Flexibility Customer orientated Resilient Opportunistic Listening Problem solving Attention to detail

4 2 Sales and customer service excellence Responsible for driving sales and stadium revenue. Develop the stadium sales strategy for the stadium inventory with the Operations manager. Developing of the stadium partner matrix with the operations manager. Source sports research as part of the stadium sales tools. Identify partner deals for exposure of the stadium e.g. preferred suppliers, category exclusivity, pouring rites etc. Increased sales of hospitality areas of the stadium. Stadium partners are identified and actioned. 3 Event management Responsible for driving the execution of all events. Management of outsourcing of staff for events. Events are executed effectively according to plan and within scope of budget.

5 4 Ticketing Office Manage ticketing office. Liaise with external service provider. Ensure allocation of tickets for anchor tenants is correctly done. Manage allocation of consignment tickets. Facilitate ticket sales recon with finance for the third parties. Report on Sales trends for the different activities. Develop a ticket pricing model with the operations and stadium manager. Compile a weekly report on ticketing. Oversee strategic opening of areas as per plan. Present operations and resources plans for the ticket office in line with the projects/events. Ticket sales are maximised. Allocations are done correctly. Consignment ticketing is managed correctly.

6 5 Media Responsible for managing print, radio and social media. Oversee placing of advertisements, ad campaigns and drafting of press releases Develop and maintain relationships with media representatives. Oversee accreditation with the PR & communication coordinator for the media on event days. Plan layout of media and tribute on match days. Develop a stadium communications plan with the communications coordinator to be approved by the Stadium Manager. All media is accredited. Layout of media on match days is effected. Print radio and social media are managed effectively. 6 Branding Ensure that consistent branding is applied through any events and promotional items. Develop a stadium branding plan with the inventory available. This will be in line with the stadium branding plan approved by the Stadium Manager. Branding is consistent and as per requirement 7 Execute all agreed projects and maintain the initiative Agree plan, budget and timelines with project allocating Manager for the identified project. Execute project as per plan. Complete within time limit. Complete within budget. Ensure project initiative is entrenched and maintained Project executed within time and budget

7 8 Develop and maintain stakeholder / customer relationships. Proactively identify customer needs and opportunities. Exceed expectations by providing all the relevant information and support to external and internal customers and stakeholders. Collaborate with other business units / teams to ensure a consistent approach with regards to query approach and resolution. Positive feedback received from customers and stakeholders. Consistent aligned query approach and resolution. 9 Support team effectiveness Prepare and participate in meetings. Proactively provide advice to the team. Create consultative conditions and build relationships. Understand the purpose of the team and live the values of the team. 10 Lead people Ensure Department is fully staffed with appropriately experienced employees. Ensure staff are trained and developed based on identified training needs. Ensure performance appraisals are conducted as per Policy. Ensure general discipline in the area of responsibility. Adhere to all HR policies, procedures and requirements. Monitor staff morale. Constructive participation in meetings. Resolution and process enhancements. Open sharing and advice sought by team members. Stadium fully staffed with competent people. Training plans per person implemented. Corrective action taken in line with policy. Sound people practices adhered to. Compliance with all policies. Morale issues addressed proactively.

8 11 Manage Finances Compile budget for approval. Manage all costs in line with budget. Investigate and action any items of over expenditure. Review the monthly expenditure and explain and / or action all areas of discrepancy. Prepare divisional forecast for discussion with the SM and Finance manager. Develop divisional budget and targets for approval by the SM. Maintain a healthy a financial control systems for the division. Approved budget in place. All costs in line with budget or over expenditure justified.