2014 Marketing Summit for Professionals Targeting Boomers & Beyond January 20 & 21, Holiday Inn, 5655 Greenwich Rd.

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1 2014 Marketing Summit for Professionals Targeting Boomers & Beyond January 20 & 21, Holiday Inn, 5655 Greenwich Rd., Virginia Beach We invite you to join us for our 2014 Marketing Summit for Professionals Targeting Boomers & Beyond. This two- day Summit will equip you with marketing techniques and strategies to effectively reach out to consumers ages 50 and up! Why Market to Baby Boomers & Seniors? Boomers are The Most Valuable Generation for marketers according to a 2012 report by Nielsen Marketing and BoomAgers. U.S. consumers, ages 50 and up: - Make up almost 50% of the population - Control 70% of the nation s disposable income - Consume 80% of all luxury travel, 60% of all healthcare and 41% of all new cars - Are one of television s top viewing group, second only to those 65+ And, according to a 2013 report by Google, 78% of Boomers (ages 49-67) and 52% of Seniors (Ages 65+) are online, with nearly half of them using Social Media. This Summit will teach you how to successfully market to this important consumer demographic! Presentations will include the following topics: Boomer Consumer Trends, Google Analytics & Organic Placement, Legalities of Targeted Marketing, Successful Event Marketing, Branding & Business Development, Marketing, Social Media Trends, Cultivating & Maintaining Referral Sources, Professional Development and The Ever Changing 4 Screen World: TV, Computer, Mobile and Tablet. Sponsored by: Ipad Sponsor: Circulatory Centers Senior Advocate, LLC (757) Ferrell Pkwy., Ste , Virginia Beach, Virginia Post Office Box 1046, Williamsburg, Virginia 23187

2 AGENDA Monday, January 20, :00AM - 11:15AM Registration & Networking 11:15AM - 11:30AM Welcome 11:30AM - 12:00PM Lunch Buffet 12:00-12:45PM 2014 Consumer Trends That Will Blow Your Mind, presented by Christie Fleck Struble, Director of Marketing, For Rent Media Solutions & Nanette Birckbichler, Publisher, Seniority Magazine. 12:45-1:30PM Understanding Google Analytics and Improving Organic Placement, presented by John Brennan, IT Development Director, SeniorLivingGuide.com. 1:30-2:00PM Break 2:00-2:45PM Targeted Marketing: Be Smart, Be Fair, Be Legal, presented by Nadeen Green, Senior Counselor, After 55/SeniorOutlook.com. 2:45-3:30PM Simple Strategies for Event Marketing, presented by Kevin Neff, Professional Trainer, Constant Contact. 3:30-4:15PM "LinkedIn: Branding, Business Development and Marketing, presented by Dawn D. Boyer, Ph.D., Owner, D. Boyer Consulting. 4:15-4:30PM Closing Remarks 4:30-5:30PM Break/Hotel Check In 5:30-7:00PM Network Reception, sponsored by Commonwealth Assisted Living & Stay At Home Personal Care (Don t forget to bring your business card to enter the ipad contest.) AGENDA Tuesday, January 21, :30-8:30AM Continental Breakfast 8:30-8:45AM Welcome 8:45-9:30AM Grow Your Business with + Social Media Marketing, presented by Judith Alberts, Professional Trainer, Constant Contact. 9:30-10:15AM Social Media: Keeping Up With Trends, presented by Erica Campbell Byrum, Director of Social Media, Dominion Homes Media. 10:15-10:45AM Break 10:45-11:30AM Slowing Down to Get Ahead: Cultivating and Maintaining Referral Sources, presented by Candace Meyer, Regional Vice President of Sales, Commonwealth Assisted Living. 11:30AM - 12:15PM Boomers and Seniors: The Most Valuable Generations in the History of Marketing, presented by Robyn Epps, National Director of Sales and Development, After 55 and SeniorOutlook.com. 12:15-12:45PM Lunch Buffet 12:45-1:30PM The Magic of Humor: Taking Your Job Seriously and Yourself Lightly, presented by James Snack, Professional Speaker, The HUMOR Project. 1:30-1:45PM Break 1:45-2:30PM A Challenge to Professional Development, presented by Wade Powell, President, Dale Carnegie Training of Eastern Virginia. 2:30-3:15PM The 100% Guaranteed Way to Make Your Advertising Work, presented by Brad Ramsey, President & General Manager, WVEC ABC13. 3:15-3:30PM Closing Remarks and ipad Drawing! *See Detailed Presentation Descriptions on last two pages.

3 Based on those who attended our 2012 Marketing Summit, we expect decision- makers from the following industries to attend: Retirement Homes, Home Care Companies, Hospital & Healthcare Systems, Elder Law Attorneys, Financial Estate Planners, Funeral Home Providers, Mobility and Medical Equipment Specialists, Home Remodelers, Senior Real Estate Specialists, and other companies whose primary clientele is age 50+. Join us as a Sponsor or Attendee: Refreshment Table Sponsor ($2,000.00) Benefits: - One exhibit table in pre- function area - Exclusive opportunity to place brochures on all- day refreshment table - Four admission tickets (valued at $700.00) - Opportunity to win one of two ipads - Opportunity to place one flyer in attendee s padfolio - Logo and business listing on media outreach - (4) Leather 3- ring binder padfolio Exhibit Sponsor ($1,000.00) Benefits: - One exhibit table in pre- function area - Two admission tickets (valued at $350.00) - Opportunity to place one flyer in attendee s padfolio - Opportunity to win one of two ipads - Logo and business listing on media outreach - (2) Leather 3- ring binder padfolio ipad Sponsor ($500.00) Benefits: - One admission ticket (valued at $175.00) - Opportunity to place one flyer in attendee s padfolio - Opportunity to announce ipad winner - Business listing on media outreach - Leather 3- ring binder padfolio Attendee ($175.00) Benefits: - Opportunity to win one of two ipads - Leather 3- ring binder padfolio

4 Registration Form: Please mail to address at bottom of page or fax to (757) I would like to participate as a: ( ) Refreshment Table Sponsor ($2,000.00) ( ) Exhibit Sponsor ($1,000.00) ( ) ipad Sponsor ($500.00) ( ) Attendee ($175.00) I would like to purchase additional tickets: Number of Tickets X $ = Total Amount Due: Billing: ( ) I will pay by January 1, 2014 ( ) I will pay now with the credit card below. ( ) I will pay on January 1, 2014 with the credit card below. For Hotel Stay, contact the Holiday Inn directly at and mention Senior Advocate to get your discounted room rate of $74.00 per night. Company Contact Person Title Services Provided by Company Address City State Zip Phone Company Website Authorized Signature Date Name of Representative(s) Attending: Visa Mastercard Discover (Circle One) Credit Card # Exp. Date Name on Credit Card 3 Digit Code on Back of Card Billing Address of Credit Card: Address City State Zip DEADLINE FOR REGISTRATION JANUARY 9, 2014

5 Monday Presentation Descriptions: 2014 Consumer Trends That Will Blow Your Mind, presented by Christie Fleck Struble, Director of Marketing, For Rent Media Solutions and Nanette Birckbichler, Publisher, Seniority Magazine. Emerging consumer trends can mean big opportunities for small to medium- sized businesses. Learn about 2014 key trends that can impact your business and set you apart from your competitors. Listen as Christie and Nanette review insights into consumer trends and the opportunities they present for marketers. Understanding Google Analytics and Improving Organic Placement, presented by John Brennan, IT Development Director, SeniorLivingGuide.com. Learn to understand website traffic statistics and implement strategies to increase your visitors and business. John will give you simple explanations of how page views, bounce rate, duration and more affect your internet marketing plan and what you can do to improve it. Targeted Marketing: Be Smart, Be Fair, Be Legal, presented by Nadeen Green, Senior Counselor, After 55/SeniorOutlook.com. Target marketing aimed at seniors (and their families and friends) is a great strategy, but you want to be sure that your efforts are sound. This session will focus on important issues such as fair housing advertising, model releases, sweepstakes and contests, and endorsements, all of which are important no matter where or how you reach out to your target audience. Don t let your advertising efforts create problems learn from Nadeen what to do and what not to do, so that you can Be Smart, Be Fair and Be Legal! Simple Strategies for Event Marketing, presented by Kevin Neff, Professional Trainer, Constant Contact. Get an insider s look at the Constant Contact comprehensive way to manage and promote events, big and small. Kevin will teach you how to capture meaningful data about your event attendees, which will result in stronger relationships, increased sales and smarter event planning. You will also learn the best practices on how to maximize attendance at your events by using social media, online registration and promoting pre and post event activities. LinkedIn: Branding, Business Development and Marketing, presented by Dawn D. Boyer, Ph.D., Owner, D. Boyer Consulting. Dawn, a nine year user of LinkedIn, will present tips and tricks and some basic information for what you need to know about LinkedIn to build your 'Brand' as a Subject Matter Expert in your field or industry. She will provide guidance for communications and tasks to increase the business development for your business (or to get noticed by recruiters), and to use those relationships to market your services or products, business to business, in the future for higher earning potential for your career. Network Reception, sponsored by Commonwealth Assisted Living & Stay At Home Personal Care. Mingle with Sponsors, Exhibitors and Attendees to see how many new contacts you can make in one evening! Don t forget to turn in your business card for a raffle drawing to win an ipad (winner must be in attendance). Attendees will be provided with two drink tickets and gourmet hors d oeuvres.

6 Tuesday Presentation Descriptions: Grow Your Business with + Social Media Marketing, presented by Judith Alberts, Professional Trainer, Constant Contact. This presentation is designed to give small businesses and nonprofit organizations simple ideas for growing their customer prospects and member networks by using and social media marketing. Judith will explain what tools you can use to measure the success of your efforts without spending a lot of money and participants will leave with ideas for timing their messages, writing a winning subject line and using the best approach for their next outreach project. Social Media: Keeping Up With Trends, presented by Erica Campbell Byrum, Director of Social Media, Dominion Homes Media. With the ever- changing climate of social media, it s hard to know what s in and what will help grow your business. Social media and new technology hold tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica will discuss how to leverage Twitter, Facebook, Pinterest, Instagram and Google+ to become a part of the consumer dialogue. Slowing Down to Get Ahead: Cultivating and Maintaining Referral Sources, presented by Candace Meyer, Regional Vice President of Sales, Commonwealth Assisted Living. Learn how to differentiate between a qualified prospect and an unqualified prospect and then turn the qualified prospect into a referral source. Candace will also share a systematic approach to develop and maintain the relationship, using different tools for effective networking. Boomers and Seniors: The Most Valuable Generations in the History of Marketing, presented by Robyn Epps, National Director of Sales and Development, After 55 and SeniorOutlook.com. Learn about new and innovative marketing insights that will appeal to boomers and seniors through print and digital media. This session will provide tips on producing great print ads, as well as optimizing online ads for better results. Robyn will discuss how seniors and their caregivers are searching online and, most importantly, teach you how to use this information to generate results. The Magic of Humor: Taking Your Job Seriously and Yourself Lightly, presented by James Snack, Professional Speaker, The HUMOR Project. Jim will share his ideas on motivating and engaging clients, customers and staff. He will offer humorous demonstrations on how to tickle stress before it tackles you, how to manage a world of accelerating change and how to encourage successful teamwork. A Challenge to Professional Development, presented by Wade Powell, President, Dale Carnegie Training of Eastern Virginia. Wade will discuss some of the Dale Carnegie teachings including Triangle of Success, Attitudes, Enthusiasm, Effective Communication, Human Relations and Self Image. Dale Carnegie training focuses of giving people in business the opportunity to sharpen their skills and improve their performance in order to build positive and profitable results. The 100% Guaranteed Way to Make Your Advertising Work, presented by Brad Ramsey, President & General Manager, WVEC ABC13. A not so savvy marketer once said: I know half my advertising works, I just don t know which half. Brad says it can ALL work, if you put the right message in front of the right audience. He will also show you what to do, and what not to do, when crafting your message. As a bonus, you ll learn the key techniques to working within the ever- changing 4 screen world; television, computer, mobile and tablet!