ПРОГРАММА ОБУЧЕНИЯ аудирования чтения говорения письма Essential Business Vocabulary Builder Business Vocabulary in Use

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1 ПРОГРАММА ОБУЧЕНИЯ Программа знакомит слушателей с разнообразной тематикой делового языка. Особое внимание уделяется практике делового общения, профессиональной ориентации и развитию четырех основных языковых навыков: аудирования (Listening) чтения (Reading) говорения (Speaking) письма (Writing). В программе использованы следующие базовые языковые пособия: Essential Business Vocabulary Builder (the words and phrases you need to succeed) Pre-intermediate to Intermediate, by Paul Emmerson, Macmillan Education 2011(with Audio CD) Business Vocabulary in Use Intermediate, Second Edition 2010 by Bill Mascull, Cambridge University Press Build Your BusinessVocabulary by John Flower, LTP Business 2000 Essential Business Grammar by Paul Emmerson, 2006 (with Audio CD) English for International Business by Nick Andon and Seamus O Riordan, Teach Yourself Books, 2002 (with CD pack) Дополнительные пособия: Business Vocabulary Builder (The words and phrases you need to succeed), (Intermediate to Upper-Intermediate), by Paul Emmerson, Macmillan Education 2006 (with Audio CD). First Insight into Business, Third Impression 2005, by Sue Robbins, Longman (with Audio CD) English for Business Studies A course for Business Studies and Economics students), Third Edition 2010 by Ian MacKenzie, Cambridge University Press (with Audio CD). English for the Financial Sector by Ian MacKenzie, Cambridge University Press, 2008, (with Audio CD). Intelligent Business (Skills Book) Upper Intermediate Business English, by Christine Johnson and Irene Barrall, Pearson Education Limited 2006 (with CD-ROM) Networking in English (Informal communication in business), first published 2010, by Barney Barret and Pete Sharma, Macmillan Education (with Audio CD). Professional English in Use (Finance), (Intermediate to Advanced) by Ian MacKenzie, Cambridge University Press 2006 Person to person (BBC video course units 1-10)

2 BEC programme modules (Level: Pre-Intermediate Intermediate) I Programme modules (17 modules) II Essential Business Grammar (14 sections) Module 1: Jobs and people (6 units) C.3 Recruitment and selection M. 25 Hiring, firing and promotion (1) C.4 Skills and qualifications C.54 Business communication 4: CVs and job applications M.29 CV (resume) and cover letter M.30 Job interview Module 2: Companies and sectors. Organizations (9 units) C Organizations: businesses, commerce, enterprise. Non-profit organisations M.1 Company types and structures C.6 People and workplaces C9. Managers, executives and directors M.3 Individual company profile C.13 Manufacturing and services * M.4 The manufacturing sector * M.5 The service sector Grammar book: 1. Track 5: 4.4 Samsung 2. Track 9: 8.2 Nike Module 3: Money: Pay, benefits and motivation (4 units) C.5 Pay and benefits M.26 Pay, benefits and motivation M.25 Hiring, firing and promotion (2). C.7 The career ladder Module 4: People and workplaces. Problems (3 +4 units) C.2 Ways of working. M.19 Working conditions C.8 Problems at work * M.21 Project and teams * M.22 Plans and forecasts * M.23 Problems, problems * M.17 Office equipment

3 Module 5: Production (4 + 1 units) C.14 The development process: A Market research. B Development and launch C.15 Innovation and invention C.16 Products and services C.17 Materials and suppliers * C.18 Business philosophies Module 6: Marketing: Markets, competitors, products and customers ( units) M.7 Marketing - the four Ps C.19 Buyers, sellers and the market M.6 Markets and competitors C.20 Markets and competitors C.21 Marketing and market orientation C.22 Products and brands C.23 Price: Pricing. Upmarket and downmarket. Mass markets and niches C.24 Place: Distribution. Shops. Direct marketing C.25 Promotion: Advertising. The sales force. Promotional activities * C.26 E-commerce * M.8 Marketing strategy and brands * M.9 Describing products * M.10 Customers Marketing - the four Ps: Track 21 (6) Interview with a marketing director (BVB) Module 7: Money and finance (5 + 6 units) C.27 Sales and costs * C.28 Profitability and unprofitability C.29 Getting paid * M.11 Orders, invoices and payment C.30 Assets, liabilities and the balance sheet M.13 Company finance C.31 The bottom line * C.32 Share capital and debt * C. 33 Success and failure * C.34 Mergers, takeovers and sell-offs * M.14 The language of trends

4 Company finance: Track 11: Dialogue 1 An interview with an accountant (p.150) Topics: explanation of income statement (EBVB) Track 22 (7). * Interview with a finance director (BVB) Module 8: Finance and the economy (4 + 2 units) C.36 Financial centres: stock markets and other financial markets C.37.Trading: Market indexes. Market activity C.38 Indicators 1: Inflation and employment. Trade. Growth and GDP C.39 Indicators 2: Going up. Going down * C.35. Personal finance: traditional banking and internet banking * M.12 Money Module 9: Personal skills: Management. Leadership and management styles (3 + 2 units) C.42 Time and time management: Timeframes and schedules. Projects and project management. Time tips C.43 Stress and stress management * M.18 Using the Internet and C. 44 Leadership and management styles * M.24 Strategy and leadership Modern management style. Empowerment: Track 13: Dialogue 3 An interview with a bank manager (p.150) Topics: different ways to motivate employees (EBVB) Module 10: Business and the environment. Culture (3 + 3 units) C.41 Business ethics C.45 Business across cultures 1: Cultures and culture. Power and distance C.46 Business across cultures 2: Individualism. Time. Cross-cultural communication * M.27 Cross-cultural communication * M.28 Business and the environment *C.40 Wrongdoing and corruption Track 19 Dial. 9 An interview with a consultant working internationally (p.152) Topics: crosscultural differences (EBVB); Track 23 (8) Interview with a human resources director (BVB) * Module 11: Social English (10 units) M.31 Greetings and introductions ( Track 01 Exercise 31.5) M.32 Welcoming visitors ( Track 02 Exercise 32.7) M.33 Standard responses ( Track 03 Exercise 33.3) M.34 Small talk ( Track 04 Exercise 34.7)

5 M.35 Likes, free time, interests M.36 Home, city, country M.37 Food and drink M.38 At the restaurant M.39 Leaving and saying goodbye M.40 Social English: summary and review Module 12: Business travel (3 units) M.41 Flights and travel M.42 Hotels M.43 Conferences and exhibitions Track 14 Dialogue 4 An interview with an events organizer (p.150) Topics: organizing exhibitions in an export market (EBVB) Module 13: Business communication I: Telephoning (9 units) C.47 Telephoning 1: phones and numbers C.48 Telephoning 2: trying to get through C.49 Telephoning 3: getting through M.44 Telephoning: getting connected ( Track 05 Exercise 44.6) M.45 Telephoning: start, middle and end ( Track 06 Exercise 45.8) M.46 Telephoning: common situations C.50 Telephoning 4: arrangements and ending calls M.47 Telephoning: conference calls M.48 Telephoning: summary and review Module 14: Business communication II: s (8 units) C.51 Business communication 1: staying in touch. Business cards C.52 Business communication 2: . M.49 s: basics M.50 s: meetings, arrangements M.51 s: commercial M.52 s: formal language M.53 s: summary and review C.53 Business communication 3: Faxes. Letters

6 Module 15: Meetings (10 units) M.54 Meetings: an introduction C.55 Meetings 1: Types of meeting M.55 Meetings: basic phrases ( Track 08 Exercise 55.6) C.56 Meeting 2: the chair M.56 Meetings: checking, clarifying, active listening ( Track 09 Exercise 56.5) C.57 Meeting 3: points of view. M.57 Meetings: developing the discussion C.58 Meeting 4: agreement and disagreement C.59 Meeting 5: discussion techniques M.58 Meetings: summary and review Module 16: Presentations (5 units) M.59 Presentations: an introduction M.60 Presentations: structure and key phrases ( Track 10 Exercise 60.5) C.60 Presentations 1: key ideas: Types of presentation. Visual aids C.61 Presentations 2: key steps C.62 Presentations3: audience interaction. Intercultural aspects Module 17: Negotiations (4 units) C.63 Negotiations 1: situations and negotiations: Types of negotiation C.64 Negotiations 2: Preparing to negotiate. Negotiating styles C.65 Negotiations 3: win-win: Probing. Concessions and trade-offs C.66 Negotiations 4: reaching an agreement: Deadlock and mediators. Checking the deal

7 II Essential Business Grammar (14 sections) (1) Verb tenses: 1-14 (14 units) Present simple and present continuous Past simple and past continuous Present perfect simple and continuous Past perfect Review of past and present (unit 11) Future forms * (2) Questions: (4 units) * (3) Time expressions (2 units) (4) Passives: (2 units) (5) Modal verbs: (4 units) (6) Conditionals: (4 units) (7) Verb patterns: (4 units) (8) Reported speech: (2 units) * (9) Relative clauses: (2 units) * (10) Nouns, articles and pronouns (9 units): Articles (2 units) It s and there s 47 (1 unit) * (11) Adjectives and adverbs: (4 units) * (12) Linking words: (3 units) * (13) Prepositions: (4 units) (14) Phrasal verbs: (2 units)