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1 Heidelberger Druckmaschinen AG Print Media Academy Kurfuersten-Anlage Heidelberg, Germany Phone Fax Publishing Information Printed in: 03/10 Photographs: Heidelberger Druckmaschinen AG Platemaking: Suprasetter Printing: Speedmaster Finishing: Stahlfolder Fonts: HeidelbergGothicMl, HeidelbergAntiquaMl, HeidelbergGothicCapsMl Printed in Germany Trademarks Heidelberg, the Heidelberg logotype, Speedmaster, Stahlfolder and Suprasetter are registered trademarks of Heidelberger Druckmaschinen AG in the U.S. and other countries. All other trademarks are property of their respective owners. Subject to technical modifications and other changes /01 en

2 Print Media Academy Executive Forum in Heidelberg July 13 16, 2010

3 executive forum An International Executive Program that Encourages New Views and Fresh Ideas. a tradition of excellence For over 150 years, Heidelberger Druckmaschinen AG has been setting the standards in industrial print media technology. Our customers around the world play a vital role in this they are the real key to our success. That is why we are interested in creating a network for actively exchanging views with all of you and passing on the knowhow we have acquired. learn more about the print media academy The Print Media Academy (PMA) in Heidelberg was founded in 2000 and is a center for com munication, training, and knowledge. Last year alone, over 8,000 people from all over the world attend - ed our training programs to enhance their knowledge and set new standards for their businesses. This year, the Print Media Academy celebrates its 10 th anniversary. pioneers wanted The Executive Forum is a program for man agers with extensive entrepreneurial experience in the print media industry. (Please prepare a short company presentation (5 min.) for the open ing session.) who will be there Participants include practitioners and visionaries in their lines of business. Our Executive Forum is open to all customers in any part of the world. 2

4 want winning solutions? Getting a clear picture of your business and your visions is crucial. That s why the Executive Forum provides you with new knowledge on how to market your products and successfully sell the added value of every product to your clients. experienced lecturers Our lecturers provide you with in-depth knowledge and present benchmarks from other countries and markets. what tools do i need for more success? The program addresses and answers key themes that are vital to business success today. These include: How to position my business for the future How to get the best return on investments How to expand into new areas How to market products successfully How to motivate people where, when, etc. recommended arrival date: July 12, 2010, in the early afternoon. attendance fee: EUR 1,990. This price includes all documentation, lunch, and beverages (travel costs, accomodation and per sonal expenses are not included in the price). venue: Print Media Academy, Heidelberg schedule: July 13 16, The course usually begins at 9 a.m. and ends at around 5 p.m. The course language is English. who to contact and how to enroll If you have any questions or require more infor mation, please contact Silvia Becker (pma-semi nare@ heidelberg.com, phone ) or your local Heidelberg representative. hotel: Please check best prices at up-to-date information can be found at 3

5 Schedule Tuesday, July 13, a.m. The Week at a Glance (Martina Brand, Stan Solomidis) a.m. Market Place (Short company presentation by every participant) (Martina Brand) a.m. Global Trends & Figures (Martina Brand) a.m. Break a.m p.m. Lateral Marketing p.m. Lunch p.m. Lateral Marketing p.m. Wrap-up (Martina Brand, Stan Solomidis) Wednesday, July 14, a.m. Marketing An Holistic Approach a.m. Break a.m p.m. Marketing An Holistic Approach p.m. Lunch p.m. Managing for Continuity & Performance p.m. Break p.m. Managing for Continuity & Performance p.m. Open Space (Martina Brand, Stan Solomidis & all) p.m. Team Event (All) Thursday, July 15, p.m. Management: Optimizing Your Enterprise p.m. Lunch p.m. Management: Optimizing Your Enterprise p.m. Break p.m. Working on Industry Specific Management Cases p.m. Open Space (Martina Brand, Stan Solomidis & all) Friday, July 16, a.m. Finance & Controlling a.m. Break a.m p.m. Finance & Controlling p.m. Lunch 2.00 p.m p.m. Leadership: How to be a Good Leader p.m. Break p.m. Leadership: How to be a Good Leader p.m. Farewell/Certificates 4

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