Antonio Ventura SUMMARY

Transcription

1 Antonio Ventura Born on 19/09/1975 in (ITALY) Via Ugo Ojetti, (ITALY) Tel.: & Skype: charger75a@libero.it SUMMARY Flexible, effective and reliable management professional with over 16 years experience working for major international companies. Deep expertise in premium industry started working for Italian luxury/fashion firm Bulgari and then for primary automotive premium companies as BMW and Jaguar Land Rover. Deep knowledge of Automotive industry gained through diversified experiences in After Sales / Sales / Dealer Network Development & Product Marketing, exploring both premium market and mainstream. Strong experience on the field as Area Manager provided with a 360 vision of entire Automotive business. Extremely target oriented mindset, analytical approach combined with strong commercial and negotiation skills. Effective international relations management with Head Quarters. Strong Product Marketing competences, acquired earlier as MINI Product & Planning Manager and later as Jaguar & Land Rover Product & Launch Planning Director. Solid knowledge of Marketing pillars in an even more competitive automotive premium segment. Product management, new models launch planning, list price definition, marketing strategy, marketing researches, communication campaigns contents, point of sales materials. Main achievements are continuous volume growth and premium market share improvement (MINI highest volumes & market share ever in 2015). Successful launch of New MINI 5 doors, New MINI Cabrio and the oversized New MINI Clubman entering into a completely new segment (UKL2+). Solid expertise in Sales Operations thanks to over 5 years spent on the field as Area Manager Sales managing 4 brands (Renault, Dacia, MINI, BMW) and almost 50 Dealers positioned over several diversified geographic areas. Effective experience in Dealer Network Development dpt. as Network Performance Manager BMW/MINI/Motorrad with wide responsibilities as performance analysis & monitoring, business management, coaching programs, sales & customer satisfaction processes set up and follow up. Deep knowledge of After Sales business thanks to 5 years spent earlier as Spare Parts Marketing Specialist and then as Area Manager After Sales on the field. Executive Master in Business Administration (EMBA) focused on Finance, Strategy, Innovation, Marketing, HR Management and Organizational Behaviour. CV Antonio Ventura 1/5

2 Work Experience Jaguar Land Rover Italia (1 year 8 months) Sep. 16 Present Product Marketing & Launch Planning Director Achievements: Successful Launches of Land Rover New Discovery, Range Rover Velar and Jaguar XF Sportbrake. Best Jaguar and Land Rover segment market share in Europe. Extraordinary Volumes achievement on both Brands (Land Rover + 30%, Jaguar +200%). Reporting to Jaguar Land Rover Marketing Director, member of board of directors. Leading 2 Product Manager, 1 Launch Manager and 1 Product Administrator. Responsibility of entire Jaguar & Land Rover product portfolio s life cycle such as the introduction, growth, maturity phase and the ending stage. Monitoring progresses in terms of volume, model mix, profitability and positioning. Ensuring that revenue and customer satisfaction goals are met. Working with JLR Central & Italian Hds to figure out new products or services. Developing business plans that include forecast for sales, price ranges, lists of special features and supporting the development of promotions and sales advertising. BMW Italia (8 years 6 months) Milan Jul. 15 Aug. 16 (1 year 2 months) Network Performance Manager BMW/MINI/Motorrad Achievements: Brand new organizational structure start up. Best Dealer Network Financial Performance over last 10 years (avg. EBT=1,6%). Dealer Network Sales Performance enhancement (coached dealers group volume growth by 20% net regular mkt-growth). Reporting to Dealer Development Director, member of boards of directors. Responsible for monitoring 360 BMW/MINI/Motorrad Dealer network performance leading a 15 people team. Main responsibilities are: Dealer Profitability & Financial Performance, Volumes Achievement, Customer Satisfaction & Used Car Business development. Deep analysis and clear reporting of all KPI related to all business perspectives (Market Share, Volume Achievement, etc.). Planning of on site coaching activities (mainly through external consulting agencies) with specific focus on underperforming dealers (mgmt. of 3mln tactical budget for dealer performance strengthening). Qualitative Field Force focused on managing, steering & following up action plans delivered during coaching activities. Risk Analysis on daily business. Financial analysis and action plan for new dealer appointments, merges and early enclosures. Apr. 13 Jun. 15 (2 years 3 months) Product Marketing & Planning Manager MINI 2015 Results: Sales with Highest Volume & Total Market Share ever. Successful Launch of New MINI Clubman. Reporting to Head of MINI Italy, member of board of directors. Management of 1 Marketing Product Specialist & 1 Sales Planning Specialist. On top of Product Management responsibilities, the CV Antonio Ventura 2/5

3 position call for additional tasks such as: Market Strategy, Long Range Planning and Annual Budget discussion. Short and Long Term volume Forecast (Mass and Premium Market, MINI and main competitors, volume risk analysis). Production Request process. Daily Reporting (Retail Sales, Incoming Orders Trends & Order Bank, 1st and 2nd Price Level Stock, Segment, Channel mix, Model & Engine Mix). Total Cost of Retail management (Sales allowance programs). Weekly Sales (Retail & Wholesale) estimation and reporting to BMW AG. Definition of specific measures to close potential monthly volumes Gap vs target. Jun. 12 Mar. 13 (10 months) Product Marketing Manager MINI 2012 Results: Sales with best Premium Market Share ever. Successful Launches of New MINI Roadster, MINI Countryman John Cooper Works and MINI GP. Reporting to HEAD of MINI Italy, member of board of directors. Management of 1 Marketing Product Specialist. Main tasks are: Define the overall product strategy for the entire MINI range within the Italian Market, developing the offer, the core positioning and the messaging in order to meet sales and profit targets. Define and propose, on the base of analysis and market evaluation, the sales potential of new and existing MINI products on a medium- and long- term period, referring to budget planning process and to Long Range Planning process, proposing actions and investments for MINI products for their entire life cycle. Analyze the Italian automotive market and the main competitors in different segments and consequently arrange the needed reporting. Define and implement the option and package strategy of the MINI product range for the Italian market, consistent with customer requests, in order to improve the competitiveness of MINI in the market and improve the contribution margin for the Company. Propose and implement, within the HQ criteria and guidelines, the price positioning for the MINI range products (cars, options and packages) relating to the Italian competitive situation, developing all the comparisons in order to maximize the sales/profits ratio. Identify the training needs relating to the MINI products range and carry out the training sessions and activities towards MINI Dealers cooperating with the Training Department. Monitor on a constant basis the positioning of the competitors, carrying out specific analysis. Assure sales tools and collateral (leaflets, catalogues and list prices). Conceive and develop innovative Limited Editions and marketing programs that drive demand identifying the Italian customer needs and driving market trends. Oct. 11- May 12 (8 months) Area Team Manager BMW/MINI In addition of BMW Sales direct responsibility for North/West area (10 dealers), the new role requires management and coordination of whole Area Team composed by: 1 MINI Sales Area Manager, 1 Fleet Sales Account Manager and 1 After Sales Area Manager. Mar. 08 Sep. 11 (3 years 7 months) Area Manager Sales BMW/MINI CV Antonio Ventura 3/5

4 BMW Sales responsibility in Center/North Italy area (8 dealers) from Jul. 09 to Sep. 11. MINI Sales responsibility in South Italy Area (9 dealers) from Mar. 08 to Jun. 09. Renault Italia (6 years) Jan. 07 Feb. 08 (1 year 2 months) Area Manager Sales Renault/Dacia Reporting to Regional Manager District North Italy within Sales department. Responsibility for the achievement of monthly market share and sales. Ensure compliance with corporate identity among dealers and report in a time efficient manner any situations concerning economic risk of the dealers of competence. Proper implementation of organization and commercial start of brand new dealers and execution of the process of closing, following the procedures, those dealers ended the relationship with NSC. Implementation of marketing strategies defined through the development of appropriate business and marketing plans. Definition of sales network in order to have an appropriate territorial coverage. Planning the proper production schedule of cars according to sales targets. Set. 04 Dec. 06 (2 years 4 months) Area Manager After Sales Renault/Dacia Reporting to Regional Manager District North within Sales department. Manage relationships with dealers within the geographic area in order to develop an operational plan that addresses parts sales, accessory sales, customer satisfaction, workshop efficiency, warranty performance and training and development opportunities. Communicate and deliver all Aftersales programs for the Brand to the retail network. Work closely with Area Managers Sales to ensure an integrated approach to dealer development. Responsible for Sales & After Sales Customer Satisfaction (CSI). Mar. 02 Aug. 04 (2 years 6 months) Spare Parts Marketing Specialist Reporting to After Sales Marketing Manager within After Sales department. Assist in the research and development of marketing programs through consultation with internal departments and external suppliers including being responsible for the coordination and promotion of key Aftersales programs. Liaise with Marketing Agencies assisting in the production of relevant Marketing Programs material. Provide Marketing programs updates & sales analysis to the field team and retailers. Assist the dealer network with programs related to customer queries. Sales analysis of parts & accessories performance at NSC and dealer level. Competitive analysis in parts & accessories programs of other manufacturers/outlets. Work with the Aftersales Communications Manager in the development of communication material. This will involve liaising with the communication/advertising agencies in maintaining CV Antonio Ventura 4/5

5 budget control for the Aftersales Communication, Accounts, Materials, etc. Ensure sales field teams are fully briefed on marketing programs. Write dealer communication articles and marketing releases detailing programs available. Update weekly service channel performance reports. Bulgari (1 year) Mar. 01 Feb. 02 (1 year) Intranet application engineer Reporting to Intranet & E-commerce Manager within IT department. Take care of business and social relations between internal customers (all Company Dpt.) and external services suppliers. Analyze, design, develop and follow up new intranet projects. Maintenance of rolled out software applications. Education MIP School of Management Politecnico Milano Executive Master in Business Administration Milan 2001 Università degli Studi di Roma La Sapienza Engineering Register - Qualifying Examination Università degli Studi di Roma La Sapienza Degree in Mechanical Engineering (105/110) Languages Italian: Native speaker. English: Fluent (written and spoken). Computer skills Deep and proved experience with all Microsoft Office tools. Good knowledge of main programming languages. Training Courses BMW Leadership Platform. Public Speaking, Negotiation, Leading people & team. Several English courses abroad. Further information CV Antonio Ventura 5/5

6 Favourite sports: running and tennis. Main Interests: History & Cinema. Other: Blood donor. In compliance with the Italian legislative Decree no. 196 dated 30/06/2003, I hereby authorize you to use and process my personal details contained in this document. CV Antonio Ventura 6/5