now you click with can really your customers Meet the future. Today.

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1 now you can really click with your customers From handshake to high-five, Enterprise WiFi Solutions is the connection you need to build the consumer relationship you want. Get one step closer to creating a fully integrated omnichannel system of communication and data capturing. Kickstart customer loyalty in-store and online with these business benefits from Enterprise WiFi Solutions: Improved Omnichannel Approach Richer Customer Engagement More Personalised Service Levels Increased Branch Visit Duration Better Data Analytics & Capture Rate Meet the future. Today.

2 Why is digitalisation important today? The world has entered the digital industrial era and how organisations work is changing rapidly. And this change is being driven, not by business, but by people. In fact, by 20, more than 50 billion devices will be connected to the internet. Communications whether on the go or in one place are seamless and pervasive. Your customers, even your employees, are making the shift to digital, whether you have a say in it or not. They re always connected, 24/7, using technology to make their lives easier, to claim their space in the future. You need to keep up with your customers. You need to anticipate their desires. To earn their loyalty, you need to know what makes them click. What if you could empower your various branches and sites to incentivise your customers, while giving you rich insights into their behaviour, preferences and even into their lives? Introducing Enterprise WiFi Solutions Enterprise WiFi Solutions is more than just a WiFi solution that allows your consumers to connect. It s a relationship-building tool. Not only will your customers be connected via your customised WiFi platform, but you ll also be connected to your customer. You re giving your customers what they want because you have a direct feedback mechanism via the WiFi portal. Plus you re giving them easy access to what every consumer wants: Easy access to connectivity on the go. PAGE

3 Get closer to customers Position at the centre of customers commercial lives through new offerings Build customer intimacy through social media and direct communications. Reward customer loyalty through analytics Offer a seamless experience Opportunities in digital Put internet at the core of the offering Ensure consistent user experience across multiple channels - omnichannel Allow for a non-linear customer journey across mobile and in-store Reduce cost to serve customers Reduce the cost of recruiting new customers digital marketing and sales channels Reduce the cost of maintaining and retaining customers digital fulfillment and customer service Benefits for your business: Because you get rich data on their behaviour, you can use these insights to guide, promote, support and reward. With Enterprise WiFi Solutions you empower your various venues to: Increase customer loyalty. Promote your brand. Increase your presence on social media. Generate qualified leads for marketing campaigns. Learn more about customer demographics, preferences and online behaviour. Deliver location-based content and a customised user experience. Survey customers for increased engagement and capture information. Promote products and services and engage customers with special offers. Earn extra revenue with third-party advertising. Deliver a compelling online customer experience. PAGE

4 Benefits for your customers: Once they sign-up, their customer journey is completely personalised because they receive: Easy access to WiFi. Instant access to information and support. Personalised communications based on their data-rich profile. Proactive engagement with products and services they want. Social media integration so they can easily connect to friends, becoming brand ambassadors. In so doing you re helping them build the journey towards becoming loyal advocates of your brand. Functionality: Don t just turn your WiFi on, turn your WiFi into a multi-functional tool for ensuring connectivity and consumer contentment. Consumer Facing Experiences Branded Splash Portal We can white label your splash portal to match the look and feel of your brand for seamless communication. We can also enable location-based content. Customisable WiFi Services These provide maximum flexibility in the definition of the internet plans and ways to activate WiFi services. Choose between: One-time/recurrent services Self provisioning Voucher / PIN Online payment Self-care Multiple Login Options Deliver an appealing login experience. Choose between: User account Social media login Click through PAGE

5 Monetisation Tools 04 Advertising Drive consumers in their purchases and generate additional revenues from third-party advertising. Social Media Spread brand awareness on social media via the social media login option. Marketing Create successful and cost-effective marketing campaigns. Customer Experience Enhance the customer s journey while they are on-site to ensure their spend is optimised with your goals. Analytics Tools Marketing Analytics Define marketing strategies and improve campaign performance. Social Analytics Acquire useful information about your customers social network profiles. WiFi Analytics Monitor your customer s experience in real-time to improve WiFi services. Features: Some of the capabilities catered for in Enterprise WiFi Solutions include: Two product options Basic and advanced. Device agnostic design Any WiFi enabled user device (e.g. feature phone, smart phone, tablet, Personal Computer (PC) can be used to log on. Brand specific landing or splash page Ensure your organisation remains top of mind. Simple once off registration This feature can be customised according to your required customer journey. Capture customer data This can be stored in a centralised database, which can also be split out across various brands. Content and URL filtering Control access, downloads and sites visited by your customers. Define digital profiles Enable informed customer engagement. Brand integration Backwards integration with existing loyalty programmes. Value added services Enable a variety of value added services (VAS). We ll take care of it Our solution offers full analytics, monitoring, management and reporting. PAGE 04

6 Why our Enterprise WiFi Solution is the better choice Telkom Business Connexion have come together to offer you the most comprehensive digitalisation offering in South Africa. Our bragging rights are based on Telkom s unrivalled telecoms infrastructure and Business Connexion s end-to-end digital solutions capability. We have: The most extensive and resilient wide area networks. The most advanced data centres in Africa. A carrier-class network offering maximum security and reliability. Leading experience in developing telecommunications services. What s more: We follow stringent project management principles to get you up and running. We ve built competitive price plans for our customised solutions. We will work with you to tailor solutions to best meet your business requirements. So, you ll get: Global customer experience from a local partner. Everything in one place Telkom l Business Connexion is your one-stop-shop for business communications. Converged solutions and connective intelligence so you can thrive in the intelligent future. PAGE 05

7 Custom Design, Implementation & Management There are two options available to brands regarding the design, implementation and management of the Enterprise WiFi solution: Telkom Business Connexion can design and implement the solution, leaving the management thereof up to you. Telkom Business Connexion can provide a managed end-to-end solution, including the management and reporting requirements as set out by you. This option means you free up resources and we will be contractually obliged to deliver the solution and management. Reporting can include usage, presence driven analytics, customer online and social behaviour. The solution is backed with a service desk for incident logging and tracking, which collaborate interactions between numerous role players responsible for actions or services. Contact us With Telkom Business Connexion s Enterprise WiFi Solutions your consumer loyalty is sure to increase. As each WiFi solution is as unique as your customer needs, we will tailor-make a solution that suits your specific organisation. Talk to one of our highly qualified business consultants today and let s take your customer relationship from handshake to high-five! For more info on Enterprise WiFi Solutions: Speak to your Key Account Manager Click Standard Telkom Terms and Conditions apply and can be viewed at telkom.co.za. E&OE 26 Telkom SA SOC Limited. All rights reserved. Telkom Park, 61 Oak Avenue, Centurion, South Africa Tel: 114 Web: telkom.co.za