Plan to Succeed. Goal-Setting Guide for the President s Recognition Program. Campaigns 20 26, Get More Customers with a Single Contact

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1 Plan to Succeed Goal-Setting Guide for the President s Recognition Program Campaigns 20 26, 2009 Get More Customers with a Single Contact It s possible, when you attract small-business owners with clients of their own. Think of beauticians, nail stylists, personal trainers, massage therapists and dance instructors as double-duty Customers. Yes, they shop for themselves; but your real opportunity is when they buy Avon holiday gifts for their employees and clients! Example: 1Beauty Salon Owner... gives each of her 5Stylists the Goldtone Holiday Gift Basket filled with Avon beauty. It s only $1 with a $20 beauty purchase in C-23 and again in C-25. Sale: $105. But there s more If each stylist has100clients and thanks them with a Holiday Hand Cream (99 in C-22 and 2 for $1.50 in C-23), your order will grow by $375 $495! Pink Radiance Products in basket are sold separately. Approach these business owners for BIG holiday orders: manicurists beauticians personal trainers health clubs physical therapists dance teachers cheerleading coaches restaurant managers auto repair shops car dealerships daycare centers realtors If you get $25 personal holiday orders from the owner and stylists, your sale will increase by another $150! TOTAL SALE FROM ONE BUSINESS: $ 750! Thank your Customers with the In Perspective 2010 Avon Calendar. Pack of 10, $

2 more Customers more sales more earnings Think big HOST A holiday party Imagine how many new Customers you could attract and serve by having an open house at a school, church, retirement community or even a nursing home! Plan your strategy. Think of all the people in your area who would like to shop but don t have the time or means to get out to the mall. When approaching adult communities and nursing homes, ask if you can take over the community room for an hour or two. Brochures You will need plenty of extra brochures double or triple your usual order. And since both men and women will attend, be sure to have a large variety of demos and samples on display to tempt Customers to do all their holiday shopping with you. Demo the right products for your audience. Retirement communities Showcase Avon gift sets, children s apparel and personal care items such as the Big Deal on Moisture Therapy in C-26. And don t forget The Sharper Image Mini Portable Camcorder featured in C-24 and C-25. Schools Holiday Lip Balm, Mini Hand Cream and Bubble Bath are easy, inexpensive gifts kids could buy for their parents. Secret Santa parties and grab bags usually have a dollar limit. Find out what it is and demo items in that price range. Final Tips: Bring helpers so you can offer personal attention to everyone. Use a sign-in sheet to get follow-up info: name, street and addresses, phone number, etc. Order samples from the Build Your Business insert of the What s New. Take advantage of Special Offers and Advance Order Opportunities so you can offer instant delivery. Once you tap into this fun and lucrative way to sell, you ll book parties year-round. 2

3 maximize holiday earnings Know your HOT points Before you send in your next order, check this chart to see if you are at a HOT POINT just a few dollars away from a higher earnings level. What to do? You can sell one more product OR you can invest in business tools. With the money you ll earn at the higher earnings level, you can build your business FOR FREE! sales: $265 (Hot Point) $285 EARN: 30% ($79.50) 35% ($99.75) owe: $ $ sales: $405 (Hot Point) $425 EARN: 35% ($141.75) 40% ($170) owe: $ $255 sales: $870 (Hot Point) $900 EARN: 40% ($348) 45% ($405) owe: $522 $495 sales: $1,450 (Hot Point) $1,550 EARN: 45% ($652.50) 50% ($775) owe: $ $775 Need $5 more? Buy Extra Brochures Get these great business tools for $21.40! 1 pack, $5.75* $10 more? Demo Brochure Special Offers $15 more? * Costs may vary based on quantities, product selection and special promotions. Order a Beauty Bundle 8-Piece Skin So Soft Starter Kit, $15.00 in the C-23 What s New 3 1 pack of Brochures, $5.75* 2 packs of ANEW Reversalist samples, $5.00* 2 packs of ANEW Clinical samples, $ pack of ANEW Conversation Cards, 25 2 packs of Look Beautiful for Less Flyers, $ pack of Prospecting Flyers, $ packs of delivery bags, $3.00

4 give holiday customers a reason to shop Every year holiday shopping starts earlier, so be prepared! Order demos, samples and full-size products in advance to tempt Customers to try and buy. Then reward them with great service by offering Instant Delivery. C-20 BEAUTY FREE-SPREE! Super freebies with select beauty purchases. TIP: Tell Customers to think ahead. These beauty must-haves make great stocking stuffers. C-21 ANEW REVERSALIST Night Renewal Cream and Serum. TIP: Stock up on BOTH to offer Customers INSTANT DELIVERY. C-22 KID-TASTIC FASHIONS New Avon Exclusive children s clothing. TIP: Moms and Grandmas will shop early for these winter outfits. Build The order with a Madame Alexander Doll in matching outfit. C-23 IN BLOOM BY REESE WITHERSPOON GIFT COLLECTION Fragrance is always a holiday hit and gift sets can build your order fast. TIP: 2-level Incentive on the Gift Collection PLUS Guaranteed 50% earnings on the Eau de Parfum Spray. c-20 c-22 c-21 c-23 C-24 THE SHARPER IMAGE MINI PORTABLE CAMCORDER The it gift of 2009! $79 with a $20 beauty purchase from Brochures 24 and 25. TIP: Parents, grandparents, newlyweds, travelers everyone will want this pocket-size wonder. C-25 6-PIECE HOLIDAY LUXURIES GIFT SET Five full-size beauty riches plus the Luxury Cosmetics Bag. TIP: $24.99 with a $10 beauty purchase from Brochure 25. The perfect gift for men Patrick Dempsey 2 Eau de Toilette Spray. TIP: Super Earner Opportunity Guaranteed 50% earnings plus full Award Sales. c-24 Innovative technology from The Sharper Image c-26 c-25 OVER $100 Value! for her C-26 BERNARD THE POLAR BEAR He s an adorable last-minute gift at a great price only $9.99 with any 2 purchases from Brochure 26. TIP: C-26 has hundreds of last-minute gifts at GREAT prices! for him THE SHARPER IMAGE name and logo are registered trademarks. Manufactured and Marketed by Avon under license. The Sharper Image. All Rights Reserved. 4

5 SALES AND ACTION PLAN Complete this Action Plan page for 4th Quarter to achieve your PRP goals for My plan is to reach the Sales LEVEL for PRP Cycle C-8, 2009 C-7, 2010: President s Club Total Cycle Sales: $ 10,100 Quarterly Average: $ 2,723 Campaign Average: $ 389 Honor Society Total Cycle Sales: 20,200 Quarterly Average: 5,439 Campaign Average: 777 Rose Circle Total Cycle Sales: 38,000 Quarterly Average: 10,234 Campaign Average: 1,462 McConnell Club Total Cycle Sales: 66,500 Quarterly Average: 17,906 Campaign Average: 2,558 President s Council Total Cycle Sales: 112,000 Quarterly Average: 30,156 Campaign Average: 4,308 President s Inner Circle Total Cycle Sales: 280,000 Quarterly Average: 75,383 Campaign Average: 10,769 Successful Representatives do these things: p Make finding 3 new Customers each campaign a lifestyle. p Follow up on every brochure and sample left with Customers. p Order demo products every campaign and show them to Customers. p Participate in the IN BLOOM BY REESE WITHERSPOON fragrance Incentive in the C-23 What s New and the C-25 Super Earner Opportunity for the new men s fragrance, PATRICK DEMPSEY 2. p Complete a Beauty of Knowledge Online Training Course. p Attend your C-20 and C-23 Sales Meetings hosted by your District Sales Manager or Upline. Increase your opportunity for success: p Host a holiday open house. Make a list of potential groups. p Start or grow my erepresentative Business with an online store. p Order at least 50 additional brochures each campaign. p Use special flyers to find new Customers and re-energize current Customers. p Ask every Customer for 3 referrals. Things I Will try this quarter: p p Tracking my success: Customers are key to my success: Actual Goal +/- # Customers # New # Online # Customers S served Customers Customers Served from in Campaign Served Served Fund-Raisers in Campaign in Campaign C-20 C-21 C-22 C-23 C-24 C-25 C-26 Total 5

6 handy holiday shopping list Just print, trim and hand this list to all your Customers as they begin to plan their holiday shopping. Family o Husband/Wife o Children o Grandchildren o Parents o In-Laws o Siblings o Cousins Friends o Friends o Neighbors o Party Hosts/Hostesses o Teammates o Secret Santas Home Helpers o Babysitter o Housekeeper o Lawn Crew o Newspaper Carrier o Handyman Around Town o Hair/Nail Stylists o Gym Helpers o Regular Waiter/Waitress o Doctors Offices Workplace o Colleagues o Assistants o Customers Schools o Teachers o Aides o Nurses o Bus Drivers o Crossing Guards o Coaches o Other Family o Husband/Wife o Children o Grandchildren o Parents o In-Laws o Siblings o Cousins Friends o Friends o Neighbors o Party Hosts/Hostesses o Teammates o Secret Santas Home Helpers o Babysitter o Housekeeper o Lawn Crew o Newspaper Carrier o Handyman Around Town o Hair/Nail Stylists o Gym Helpers o Regular Waiter/Waitress o Doctors Offices Workplace o Colleagues o Assistants o Customers Schools o Teachers o Aides o Nurses o Bus Drivers o Crossing Guards o Coaches o Other