top 10 signs of february 2018

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1 S N A P S H O T F E B R U A R Y Explore top 10 signs of last month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships. S I G N M E S H. C O M top 10 signs of february 2018

2 consumer 1 insights Consumer insights around media, purchase and lifestyle behavior

3 igen Lost Interest In Parties Generation Z has lost its interest in partying and going out. They don t socialize in person anymore, be it to just hang out or to party. The igen just doesn t feel the need to rage and be wild to kill boredom. They have Netflix, the internet and tons of other sources of entertainment, making parties as a way to kill time and boredom uncalled-for. Their party happens constantly: on Snapchat. The need to spend time with their peers face-to-face is declining as a result - to be exact: igen spends four hours less a week socializing with friends and three hours less a week partying compared to teens from the late 1980s. C O N S U M E R I N S I G H T S Source:

4 Millennials Seek Meaning In Brands Among the brands Millennials rank highest are Twitter, Starbucks, Spotify, Kickstarter, Always and Honest Company. What these brands have in common is meaning. A clear sense of purpose to improve the world in some way, whether it s bettering the environment or challenging gender stereotypes. Older brands such as P&G may have many initiatives around social good, but if they re not communicating it clearly to this younger cohort, they face decline. C O N S U M E R I N S I G H T S Source:

5 business 2 innovation Signs and innovations around new products, services and ventures

6 Denmark s First Rooftop Farm The first of it s kind, the Gro Spiseri or ØsterGRO is a unique restaurant doubling as a greenhouse to grow a lot of the ingredients used in it s organic dishes. Visitors can even act as a farmer for a day to help maintain the foods growing there, or take part in cooking classes and other workshops. B U S I N E S S I N N O V A T I O N Source:

7 Disney s Magic AR Experience Disney s bench stands in-front of a large display which has an RGB camera and depth sensor integrated. People can sit on the bench and see their surroundings in augmented reality (AR) on the screen. Characters are incorporated into the scene, and can be made to react to people sitting on the bench. Technology is fitted beneath the bench to generate haptic feedback, so people can actually feel sensations such as the augmented characters jumping onto the bench, or feel rain hitting the bench etc. B U S I N E S S I N N O V A T I O N Source:

8 communication Signs and examples around advertising, content marketing, CRM and loyalty 3

9 The Power Of Influencers C O M M U N I C A T I O N Reality TV star Kylie Jenner tweeted that she barely opens Snapchat anymore and caused the social app s stock price to fall by 6.1% - accounting for $1.3 billion market value. The Keeping up with the Kardashians celebrity posted a Tweet to her 24.5 million followers, saying Sooo does anyone else not open Snapchat anymore? Or is it just me...ugh this is so sad.. The Tweet went viral, amassing 315,000 likes, 60,000 retweets and more than 4,000 comments in 24 hours. Source:

10 The Carpe Life Digital Series For Gen Z C O M M U N I C A T I O N Hollister is sponsoring a new YouTube series created with a Generation Z audience in mind. The digital series, titled The Carpe Life fits nicely with Hollister s Carpe Now message which appeals to the adventurous and experience-seeking youth of today. The partnership is with AwesomenessTV, a channel dedicated to younger audiences and the 12-episode series will feature social influencers celebrating the spirit of endless summer, with one episode being released each month. Source:

11 experience Signs and interesting practices around retail and POS spaces, events or installations 4

12 Flying Gets A Digital Upgrade E X P E R I E N C E S In the past few years Lufthansa Group have been investing in various digital solutions to make flying an easy and pain-free experience. Some examples of their tech includes biometrics to make boarding the plane smoother, with no more traditional kiosks. They will soon begin testing fingerprint and facial scans as well as ultrasonic sounds. They will also be updating their app to integrate voice-activated assistants such as Alexa or Google Home, and to enable people to track their luggage via the app. Source:

13 Store Draw For Nike s PG2 E X P E R I E N C E S Nike s PG2 sneaker, a limited edition from the Sony Playstation collaboration has proven immensely popular with both sneaker heads and gamers alike. The sneaker sold out on it s original release date, and so Nike is now launching in-store draws for a lucky few to get their hands on the shoes. It will take place at their Soho location in New York as well as at Atlanta s Lenox-based store. Source:

14 partnerships Signs around sponsoring, interesting brand and media cooperations, influencer marketing 5

15 From Coffee To Credit P A R T N E R S H I P S For a $49 annual fee, people can get their hands on a Starbucks credit card. When the card is used outside of Starbucks, users receive stars - the name they give loyalty points which can be exchanged for Starbucks products. One star is awarded for every $4 spent, with a huge $2500 being awarded if someone spends $500 within the first three months of signing up. Source:

16 Joining Forces For Ionity P A R T N E R S H I P S To rapidly grow the adoption of electric vehicles by making long-distance travel possible, this new collaboration by BMW, Ford, Daimler and Volkswagen - named Ionity - aims to build 400 high-power charging stations across Europe by They will have more capacity than other charging stations, including Tesla s which can currently reach 145kW, whereas Ionity s will have 350kW so several vehicles can easily be charged at the same time. Source:

17 want more? request a demo R E Q U E S T A D E M O This report has been created with the signmesh innovation hub. A tailored dashboard of curated insights and business cases to keep your company ahead of the learning curve and inspire ongoing innovation. visit signmesh.com

18 about signmesh The signmesh innovation hub is a service brought to life in a collaboration by LHBS Consulting and LOOP New Media. signmesh helps to create a company culture of innovation and keeps your team inspired and up to speed. A B O U T S I G N M E S H Find out more about signmesh The companies behind