HUBSPOT USER GROUP TEL-AVIV PRESENTS: #HUGTLV

Transcription

1 HUBSPOT USER GROUP TEL-AVIV PRESENTS: #HUGTLV

2 #HUGTLV

3 PAY ATTENTION DON'T TAKE NOTES! WE WILL BE RECORDING AND SHARING ALL PRESENTATIONS SAVE ALL QUESTIONS FOR THE DEMO SESSIONS RIGHT AFTER

4 #HUGTLV The 3 pillar needed to Strategy build Growth GROWTH MACHINES Execution Machine Technology for B2B Tech companies

5 The B2B Tech CMO S TOP CHALLENGES Sales and marketing alignment Execution of marketing tactics Set strategy Marketing stack/ Tech management Marketing Analytics Brand building Account Based Marketing

6 HUBSPOT HAS EVOLVED ITS STRATEGY AND ITS PRODUCTS

7 #HUGTLV

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9 #HUGTLV

10 The Marketing Funnel has Changed STRANGERS ATTRACT VISITORS Blogging, Social Inbox, PPC, SEO CONVERT LEADS CUSTOMERS Calls-to-Action, Landing Pages, Forms, Lead Management CLOSE , Marketing, Automation, Analytics, CRM Sync DELIGHT #HUGTLV PROMOTERS . Feedback Forms, Social Inbox

11 to the Flywheel ATTRACT Blogging, Social Inbox, PPC, SEO CONVERT Calls-to-Action, Landing Pages, Forms, Lead Management DELIGHT . Feedback Forms, Social Inbox #HUGTLV CLOSE , Marketing, Automation, Analytics, CRM Sync

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14 HubSpot Has #HUGTLV

15 Marketing Basic Marketing Hub Marketing Hub helps you attract and engage new customers by creating relevant, personal marketing. Helping Marketers Grow with Content Basic Marketing Professional Professional Enterprise Helping Marketers Automate to Scale Conversion Tools Facebook Lead Ads Marketing Basic Enterprise Analytics Bots in Conversations #HUGTLV Everything in Starter, plus: Everything in Professional, plus: Content Strategy & SEO Personalization Blogging Tools Predictive Lead Scoring Helping Advanced Marketers Grow Social Tools Advanced Reporting & Automation Dashboards & Reporting

16 Let s Talk About Features SEO + Content Strategy Blogging Tools Website & CMS Management Personalization Connect / Integrations (Slack, Databox) Meetings Conversations (The coolest) Video Sales and Services Hubs (Real Quick) #HUGTLV

17 State of SEO Social vs. SEO Quality > quantity Intent-based search #HUGTLV #PARTNERDAY18

18 State of SEO Social vs. SEO Quality > quantity Intent-based search #HUGTLV #PARTNERDAY18

19 State of SEO Social vs. SEO Quality > quantity Intent-based search #HUGTLV #PARTNERDAY18

20 Let s Talk about: SEO + Content Strategy because it works! Incredibly easy to get started Turn existing content into topics Instantly show optimizations Spend less time organizing, more time creating #HUGTLV

21 #HUGTLV

22 Blogging Tools HubSpot s blog makes it easy to create and optimize content with recommendations and measure which articles are having an impact. Preview on a range of screens

23 The New HubSpot CMS Fast, secure, designed to scale. More flexible than ever. Built for marketers. Still easy to use % Uptime #HUGTLV

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25 Editor Enhancements Drag and drop website builder. Personalize content for every visitor Publish mobile-optimized content All from within a single interface. SEO Panel A/B Test every page (not just LPs Site Search _ #HUGTLV

26 Marketplace 4976 Modules & Templates now available in the Marketplace #HUGTLV

27 Personalization Website Content Landing Pages CTAs (calls-to-action). s #HUGTLV

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34 G R O W B E T T E R W I T H C O N V E R S A T I O N S C O M I N G J U N E 1 2 C Inbox Live Chat Bots + Automation #PARTNERSUMMIT18 #PARTNERDAY18

35 M E E T I N G S I M P R O V E M E N T S Deeper customization Multiple calendar support #HUGTLV

36 M E E T I N G S I M P R O V E M E N T S Automatic reminder s #HUGTLV #PARTNERDAY18

37 Meetings are now more like form submissions. Capture Leads Track Pageviews Trigger Workflows Revisit Notifications #HUGTLV

38 What s cool about it you ask?

39 #HUGTLV So Easy to get Started!

40 Support Bot Qualify Leads Book Meetings

41 Coming INBOUND 2018 Introducing Video #HUGTLV Marketing Hub Sales Hub Services Hub

42 Some of the Features Seamless editor integration Embedded player within HubSpot Tailored to device, and bandwidth to serve optimal video Easily add HubSpot CTAs Choose when, and where to show Get analytics on how the CTA performed #HUGTLV

43 G R O W B E T T E R W I T H S A L E S H U B A V A I L A B L E N O W Recommendations Meetings Improvements Quotes Stripe Integration #PARTNERSUMMIT18 #PARTNERDAY18

44 G R O W B E T T E R W I T H S E R V I C E H U B A V A I L A B L E N O W Helpdesk Feedback Knowledgebase Tickets Team Automation Reporting NPS Surveys Reporting Article Creation Reporting #PARTNERSUMMIT18 #PARTNERDAY18

45 THANK YOU