DELIVER EXCEPTIONAL 1:1 CUSTOMER EXPERIENCE EFFICIENTLY. At the scale of millions, using Netcore Smartech

Transcription

1 DELIVER EXCEPTIONAL 1:1 CUSTOMER EXPERIENCE EFFICIENTLY At the scale of millions, using Netcore Smartech

2 UNDERSTANDING The customer s buying journey has evolved and is disrupting today s marketing landscape. It is drastically different from yesterday s customers who were dependant on brands for information, and had limited connectivity and channels to consume media. The evolution of feature phones to smartphones, 2G to 3G/4G and increasing usage of mobile apps have resulted in today s customers being connected, mobile, social and informed. It s the Age of the Customer. MODERN MARKETERS' PATH TO THE FUTURE: CUSTOMER EXPERIENCE Need to Act as Change Agents The buyer's journey has evolved. It is nonlinear, contextual, transparent and conversational in nature. CMOs need to understand this change and act as change agents, to steer the organisation in the right direction. Need to Collaborate with CIOs The change in the buyer s journey also has an effect on the proliferation in devices and channels. CMOs need to collaborate with CIOs to identify, evaluate and implement the right tools and technologies. Need to Own Customer Experience CMOs need to identify and capitalise on the micro-moments in the customer journey and keep analysing and optimising them continuously to ensure consistency of messaging. BUYER S JOURNEY

3 PERSONALISING CUSTOMER ENGAGEMENT CAMPAIGNS With the CMO's focus changing from branding to customer experience, campaigns need to be personalised based on the customer's journey to maximise engagement. Unified View of Customers helps to know the customer better thus enabling 1:1 messaging Centralised Campaign Management ensures consistency and continuity in messaging Customer Journey Workflows for converting business logic to campaigns Automated Campaigns across Channels enable marketers to reach the user on his/ her preferred channel/device CUSTOMER EXPERIENCE DRIVES REVENUE GROWTH Campaigns focused on delivering exceptional 1:1 customer experience help drive revenue growth Increased Customer 2X Engagement Personalised Campaigns 40 % Reduced Marketing Efforts Automated Campaigns 20 % Reduced Cost of Messaging Cross-Channel Automation 2X Increased Marketing ROI Relevant Campaigns 20 % Increased Customer Lifetime Value Customer Journey Mapping

4 MULTI-CHANNEL CAMPAIGN MANAGEMENT PLATFORM Centralised campaign management across channels to ensure consistency of messaging Split Testing Live Content Dynamic Content Inbox Preview Advanced Segmentation Spam Testing Responsive Template Gallery Social Media Integration Recommendation Engine BROADCAST CHANNELS Reach out to customers by optimising across channels based on their preferences SMS Voice Push Notifications In-App Messaging Browser Notifications Audience Targeting Web Messaging MARKETING TECHNOLOGY CONSULTANCY Dedicated handholding to get you started with marketing automation for effective ROI. 24/7 SUPPORT Get your campaign problems addressed with 24/7 support over , chat and phone. For a Live Demo, Give a on

5 NETCORE SMARTECH Full-Spectrum Omni-Channel Marketing Automation Solution Data-Driven Marketing with Unified View of Customers Get one-view of the customer and use advanced segmentation to execute datadriven behavioural targeted campaigns. Agile Marketing with Detailed Reports & Analytics Analyse detailed reports of delivery, open/click rates and engagement rates to quickly optimise the workflow for effective engagement. Automated Marketing with Customer Journey Mapping Build a workflow based on your business logic, to automate the flow of communication based on the user s behaviour. CUSTOMER JOURNEY WORKFLOW Contact Exists in the List Check If Contact Has Id Check If Contact Has Mobile # Check For Category Send On Next Product Customer is Likely To Buy END Check Opened 10 Days 1 Day Send SMS Of Predicted Category Product With CTA Link Send OBD Call Based on Predicted Category Check If OBD Call Duration >15 Secs + Key Press Assign Lead Scoring 1. Click On Video Link 2. Missed Call Given 3. Goes To Landing Page To Fill Form 4. Fills Form Rank Lead Score = 4 END Check if SMS Link Clicked Assign Lead Scoring 1. Click On CTA Link 2. Missed Call Given 3. Goes To Landing Page To Fill Form 4. Fills Form

6 Netcore Solutions Pvt. Ltd. is a leading marketing technology company with 18 years of expertise in the industry. Netcore empowers marquee brands with innovative Marketing Automation solutions including promotional campaigns and transactional communications over , sms and voice for diverse industry verticals listed below: 8 out of 10 Top Securities Firms in India 80% Mutual Fund Companies trust us Leading Indian Banks & Insurance Firms Top 3 Telecom Companies have connected to millions through our solutions Premier Airlines & Travel Portals Popular E-commerce Online Retails Brands & Classified Portals Also delivering solutions to many other Top Brands Netcore Solutions Pvt. Ltd. 8th Floor, Peninsula Towers, Peninsula Corporate Park, Lower Parel (W), Mumbai sales@netcore.in Copyright Solutions. All Rights Reserved.