CAN INCREASE YOUR SALES. Chris Appleton WSI Internet Consultant

Transcription

1 HOW INTERNET MARKETING CAN INCREASE YOUR SALES Chris Appleton WSI Internet Consultant

2 WHAT THIS PRESENTATION WILL COVER The Digitization of Business Today Local SEO Strategies Using Google Places Managing Your Brand Reputation Online Establishing Your Social Media Strategy The Mobile Generation

3 THE DIGITIZATION OF BUSINESS Digitization n., the transformation of data from offline (physical) to online (digital) - Reach Local

4 YOUR CUSTOMERS ARE BECOMING DIGITIZED Media Consump ption According to emarketer 71.2% of Canadian adults consume media via the Internet 10 Years Ago Today 1-2 Years from Now

5 LOCAL SEO STRATEGIES USING GOOGLE PLACES

6 LOCAL SEARCH IS ON THE RISE According to Google: One out of five searches on Google are related to location. 15,000,000,000

7 OPTIMIZING DELIVERY OF LOCAL SEARCHES

8 LOCAL SEARCH RESULTS Google Places Dominate Page One Increase visibility of reviews

9 WHO DOES GOOGLE PLACES IMPACT? Google Place Pages are viewed Google Place Pages are viewed millions of times each day

10 SO WHAT DO YOU NEED TO DO? Get your listing claimed Have your profile completed 100% and ensure it appears correctly Ensure same local phrases are on website as well Obtain local submissions from directories, social sites Consider Google Boost

11 WHAT A GOOGLE PLACES PAGE LOOKS LIKE

12 MANAGING YOUR ONLINE BRAND REPUTATION

13 YOU NEED TO LISTEN AND TAKE ACTION Remember the old adage? Good tell one, bad tell 10! Online multiply the impact x 000s

14 WHY ONLINE BRAND REPUTATION IS IMPORTANT

15 IT TAKES JUST ONE BAD REVIEW

16 HOW TO GET POSITIVE REVIEWS Step #1 Determine which sites are important sites for your customers to write reviews on

17 HOW TO GET POSITIVE REVIEWS Step #2 Ask for It: As simple as this sounds -it works. People will give you reviews if you ask. So ask on your website, business cards, brochures, invoices, signature etc.

18 HOW TO GET POSTIVE REVIEWS Step #3 Give a little get a little: Offer an incentive for your customers to post a positive review (example: Tell us how we did and receive 10% off your next service call)

19 PROACTIVELY LISTEN TO WHAT IS BEING SAID

20 DON T BE AFRAID TO RESPOND Both + and feedback will occur If you listen you can turn any comments into + Analyse and strategize: Immediate appropriate conversations Strategic change communicated too!

21 WHAT TO DO WHEN A CRISIS ARISES Review thoroughly Think objectively Respond quickly Don t be defensive Offer a solution Communicate change

22 SOCIAL MEDIA DO YOU REALLY NEED IT? If you answer YES to any one of these questions WE can help! Need help in building a social strategy/policy for your business? Want to build your brand using social? Need to train employees/staff on how to use social media effectively? Need to monitor your brand reputation online? Want to improve your SEO traffic?

23 TYPES OF SOCIAL MEDIA Facebook Twitter LinkedIn Google+ Social Networking Sites Social Bookmarking Sites Digg Technorati Stumbleupon Del.icio.us Wikipedia Scribd Squidoo Gather Content Sharing Sites Video/Photo/Music Sharing Sites YouTube Flickr Photobucket Metacafe Last.fm Blogger Wordpress Moveable Type Yahoo 360! MSN Spaces Blogging Sites

24 Facebook Pages There are more than 1.5 million local businesses that have active pages on Facebook.

25 FACEBOOK DEMOGRAPHICS Fastest Growing Demographics: Females 55+ years Almost 70%

26 HOW TO CREATE A FACEBOOK PAGE 1. Create A Page: 2. Input information, contact details, pictures, videos 3. Invite Friends, Customers, Clients 4. Create a Vanity URL: To Do This Visit:

27 WHY 1. Protects your brands 2. Helps with SEO 3. Allows you to communicate with customers

28 VIDEO OPTIMIZATION On average you can have your video on page one of Google within 5-7 days!

29 THE SECRET SAUCE

30 The Results Are REAL

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32 UNDERSTANDING WHY How Does The Page Rank So Fast?

33 GOOGLE THE HUNGRY MONSTER

34 FACEBOOK IS THE PARTY!

35 UNDERSTANDING WHY Why Does The Page Rank So High?

36 Google Algorithm Title Tag Description Tag Keywords Tag URL Internal Links First Sentence Body Tag H1 Tag Incoming Links Alt Tag Bold / Strong H2/H3 Tags

37 Facebook.com 6.67 Billion Pages Page Rank 9 Incoming Links: 5 Billion Domain Age: 1998

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39 Profile Image Thumbnail Image 180 x 180 pix 111 x 74 pix Cover Photo Customize the 851 x 315 pix image and text Restrictions

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44 UNDERSTANDING MOBILE MOBILE WEBSITES MOBILE OPTIMIZATION

45 Internet Reach: 1.7 Billion

46 Mobile Reach: 4.8 Billion

47 There are almost 5 times more mobile devices than there are computers

48 Mobile Marketing is where Social Media was 4 Years Ago, and SEO in 2000

49 MOBILE WEBSITES Why A Mobile Site?

50 GOOGLE MOBILE It is predicted that there will be more searches done on Google Mobile than on PC by the end of next year

51 GOOGLE MOBILE Google announced that 35% of all searches done on their system are from mobile devices

52 DESKTOP vs MOBILE SITE

53 FAT FINGERITIS Zoom Pinch Squeeze Turn Flip

54 WHY MOBILE SITE + OPTIMIZATION Google indexes mobile sites SEPERATELY Results are different on Google Mobile More and more users are searching on mobile devices Companies with mobile sites are given preference in rankings over non mobile sites! Less than 1% of all websites are mobile friendly

55 KEYWORD RESEARCH Keyword Local Monthly Searches (Canada) Mobile Searches heating and air conditioning toronto hvac toronto air conditioning toronto furnace repair toronto ductless air conditioning toronto 210 < 10 toronto furnace american standard air conditioning air conditioning contractors air conditioning units air conditioning repair toronto heating and air conditioning ductless air conditioning central air conditioning airconditioning toronto air conditioner toronto carrier air conditioning toronto air conditioner

56 CHECK YOUR ANALYTICS

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58 INTEGRATE Integrated YOUR STRATEGY Strategies Marketing PPC and Display Ads SEO Social Media Mobile Coupons

59 RUN CAMPAIGNS Contests THINK BOX Contest active for 8 days Results so far: shares new fans 5800 talking about this

60 CONTENT DEVELOPMENT Facebook Content Blog Content Twitter Content

61 THANKS FOR LISTENING ANY QUESTIONS

62 MY CONTACT DETAILS CHRIS APPLETON /Our_Blog/