Social Media Explosion

Transcription

1 Logo Here Social Media Explosion 207 Regent Street London W1B 3HH Start

2 HOW TO EFFECTIVELY USE SOCIAL MEDIA

3 Even a Caveman Can Do it? The concept of social media has been around for ages even cavemen posted on each other s walls The internet just scaled this to a whole new level with more than 2.46 billion people on social networks increasing by more than half a million a day Icon by fasticon.com; Statistics Source: Top Social Networks Around the World

4 The Paradigm Shift Phone Smartphone Mail Technology Shifting Change the communication Channels News Socialize enews Social.net

5 Don t Be Left Behind 2.3 billion marketing pounds were spent on social media in 2017 Source: Digital Buzz Blog

6 Why the Urgency 2.23 Billion Number of active users on Facebook 1.5 Million Active mobile Facebook users 56% 30% Customers more likely to recommend a brand once a fan on FB B2B marketers spending yearly 1m+ on social media 34% Marketers who generated leads using Twitter 33% Marketers that say FB is critical/ important to their business

7 Revenue Potential If your business is not leveraging social media marketing, your business is not maximizing its revenues

8 It s Viral Social media is word-of-mouth on steroids

9 Will Normal Ads Die? Some leading business publications believe normal advertising may eventually die but in reality social media is just a very powerful addition to current marketing channels

10 Social Media is Free Time Investment Financial Investment Effective Social Media The media space is considerably cheaper but immense competition requires effective content and ongoing customer interactions that involve time and financial investments

11 Initial Planning It is essential to establish a vision for your social media marketing strategy and determine desired outcomes in order to create an effective campaign and choose the correct outlets Uses Channels Customer Service Revenues What will you use Will it be just Will you use it for Will the goal strictly social media for? another marketing real-time customer be to directly channel? service? generate revenues?

12 Dominate the Competition Beat your competitors and dominate the market by reaching your customers via at least 3 to 4 social media channels Facebook Twitter YouTube Pinterest Most businesses Some use a Rarely are tactics This new hot social have none of the maximum of 1 or 2 such as SEO videos media channel results above channels implemented in optimal results

13 Dominate the Competition Beat your competitors and dominate the market by reaching your customers via at least 3 to 4 social media channels SnapChat Instagram Very few businesses take advantage of SnapChat Instagram is the latest must have social media portal

14 Promote Social Media Table-tops on-site at your business promoting your social media Discounts for customers who become fans on Facebook or Twitter followers The Ultimate Method is to sign up customers via social media integrated mobile landing pages in exchange for automatic discount codes delivered directly to their phone

15 Implementation & Optimization Implement Measure Optimize Implement methods onsite to drive customers to your social media content and convert them into subscribers and contributors Monitor your return on investment via various key performance indicators: 1. Sales/revenues 2. Number of referrals 3. Total marketing costs Use analytical tools to reassess your social media campaign and implement new strategies in order to improve your return on investment

16 Logo Here FACEBOOK FACTS

17 Facebook Facts 700 Billion Minutes a month spent on Facebook 20 Million Applications installed per day 250 Million 48% Young people who get their news via FB People per month from outside the US 93% Adult US internet users on FB 1 in 8 Online minutes spent on FB

18 What s Your Market? 48% year olds check FB when they wake up 28% year olds check FB before even getting out of bed 30% Percent of user base that is 35+ Age of the core segment 74% Year-on-year growth of the core segment 98% year olds accessing social accounts monthly

19 Facebook & Your Business 54 Average number of likes per post on a brand s FB page 50%+ Businesses that agree FB is beneficial for them 41% 67% 47% B2B companies using FB acquired a customer via FB B2C companies using FB acquired a customer via FB % that social networkers are more likely to be heavy fashion spenders 53% % of social networkers that follow a brand

20 The Benefits Posts build awareness Shared events Comments increase hype Improved Google ranking Likes build credibility Market offers/coupons Fan Page following The benefits of a targeted and effective campaign are many and reach far beyond direct revenue generation Integrate with mobile

21 Example Of A Facebook Fan Page

22 Next Steps How to Build Your Strategy 1. Create a Facebook branding strategy 2. Build a targeted profile 3. Build a consistent follower base via a fan page 4. Create relationships with your customers 5. Convert customers via specials/discounts 6. Integrate FB on your mobile landing page 7. Manage the campaign over the long-term

23 Logo Here

24 Twitter Twitter is a communication tool to interact with people around the world by doing one of the following: Sending people public short messages Sending a specific person a public short message Sending a person a private short message

25 Example Of A Twitter Page

26 How Twitter Effects Google

27 Why Bother With Twitter? 340,000,000 Tweets per day 140,000,000 Active Users 67% Users follow their favourite brand on Twitter Source:

28 Twitter For Your Business Dell s sales increased by 6.5 million over 2 years thanks to Twitter followers

29 How To Use Twitter Effectively Develop a social media brand and promote it Interact with your customers Figure out what people say about you Hype up upcoming events or specials/discounts Promote content or products you have created Develop relationships with bloggers & journalists for PR Generate sales leads

30 We Can Use Twitter For Marketing Lead Generation Revenues PR Customer Support

31 And The Next Steps Step 1: Develop a Long-Term Twitter Strategy Step 2: Personalize & Brand Your Profile Step 3: Start Creating Value Adding Content via Tweets Step 4: Find Businesses to Follow in order to Network Step 5: Get Customers to Follow You Step 6: Effectively Convert Followers via Promotions Step 7: Expand & Engage Your Network

32 Logo Here

33 What Is Pinterest? Pinterest is a growing social bookmarking site that allows users to tag websites based on images Pinterest has experienced explosive growth The site offers an opportunity to target a different user base Companies are seeing unprecedented traffic to their own websites from Pinterest users

34 Why Bother With Pinterest? 80% Midwestern Female % that have bachelor s degrees Typical user Typical age group Pinterest offers the unique opportunity to target a market that is difficult to reach via other social media channels

35 Examples From Pinterest

36 What Are The Next steps Step 1: Develop a Long-Term Pinterest Strategy Step 2: Create your page Step 3: Start creating your boards while focusing on your brand Step 4: Build a campaign via daily pins Step 5: Follow users in target areas Step 6: Pin relevant images from your website to drive traffic Step 7: Continue with ongoing management

37 Logo Here

38 YouTube Strategies Awareness Media SEO Increase your brand s awareness via videos that have the potential to spread virally if branded correctly Reach customers on your website via a media channel that boasts higher conversion rates and captivates interest more effectively Include videos that are carefully crafted and optimized in order to increase your ranking on search engines

39 YouTube Buzz 15 Billion Videos streamed by Americans every month 35% vs. 0.2% Year-over-year increase of internet video viewing vs. TV viewing 35 Hours Of video uploaded to YouTube every minute

40 YouTube & Your Business 2 Billion Global video views per week being monetized 10,000 YouTube partners Source : 60 days > 60 years: More video is uploaded in 2 months than the 3 major US networks combined created in 6 decades

41 The Next Steps Step 1: Create a YouTube Strategy Step 2: Create quality value-adding videos Step 3: SEO to ensure customers can find them Step 4: Brand your YouTube channel Step 5: Use annotations to increase subscribers Step 6: Post a bulletin Step 7: Monetize via YouTube ads Step 8: Connect to other social media outlets

42 Logo Here SNAPCHAT

43 SNAPCHAT STATISTICS 300 MILLION MILLION DAILY ACTIVE USERS MONTHLY ACTIVE USERS 18% PERCENTAGE OF US MEDIA USING SNAPCHAT

44 MORE SNAPCHAT STATISTICS 3 BILLION NUMBER OF SNAPS CREATED EVERYDAY (PHOTOS & VIDEOS) 30 MINUTES + AVERAGE TIME SPENT PER USER DAILY 78% PERCENTAGE OF OLDS

45 SNAPCHAT DEMOGRAPHICS FACT 1 FACT 2 FACT 3 FACT 4 FACT 5 FACT 6 71% of Snapchat users are under 34 years old Roughly 70% of all Snapchat users are female Roughly 63% of all Snapchat users are daily users 45% of all Snapchat users are aged between More than 25% of UK Smartphone users are on Snapchat Ireland, Saudi Arabia, and Sweden have the highest levels of Snapchat users

46 SNAPCHAT THINGS YOU NEVER NEW On average, Snapchatters will open up their app up to 25 times per day More than 400 million Snapchat stories are created every day 60% of all active Snapchatters will create new content on a daily basis People spend on average 34.5 minutes a day on Snapchat & send on average 34.1 messages It would take you 10 years to view all the photos created on Snapchat within the last hour

47 MORE SNAPCHAT FACTS FACT FACT A custom geo filter could get seen by between 40% and 60% of daily Snapchatters By the time you would have viewed those, another 880,000 years worth of photos would have been shared FACT FACT More than 20,000 photos are shared each second 528,000 snaps are sent every minute

48 Logo Here INSTAGRAM

49 INSTAGRAM STATISTICS 1 BILLION Active monthly users 500 Million Daily active users 400 Million Instagram stories daily active users 50 Billion Number of photos shared to date 25 Million Number of businesses on Instagram 4.2 Billion Number of likes per day

50 INSTAGRAM DEMOGRAPHICS 68% Of users on Instagram are female 80% Of Instagram users come from outside the US FACT 32% 6 in 10 adults have Instagram accounts Of all internet users are on Instagram 59% Of all internet users between 18 & 29 use Instagram 72% Of teens now use Instagram

51 INSTAGRAM THINGS YOU NEVER NEW FACT FACT FACT FACT FACT FACT More than 50 billion photos have been uploaded Posts with a location get 79% more engagement Posts with at least one hashtag average more engagement Instagram video gets 2 times the engagement of photos Pizza is the most Instagrammed food globally followed by Sushi Instagram influencers now charge up to 100,000 for a sponsored post

52 We look forward to offering you any advice that you may need on social media THANK YOU J 10/14/18 52