Diploma in Digital Marketing. Course Outline

Transcription

1 Diplma in Digital Marketing Curse Outline

2 What Yu Learn? Diplma in Digital Marketing The nly digital marketing training prgram where yu get in-depth knwledge f all the 17 mdules f digital marketing with practical hands-n expsure. 1. Digital Marketing Overview 2. Website Planning & Creatin 3. Search Engine Optimizatin (SEO) 4. Lead Generatin Fr Business 5. PPC Advertising Ggle Adwrds 6. Ggle Analytics 7. Online Display Advertising 8. Ecmmerce Marketing 9. Cntent Marketing 10. Online Reputatin Management 11. Affiliate Marketing 12. Scial Media Marketing 13. Creating Digital Marketing Strategy 14. Hw T Grab Freelancing Prjects?

3 Diplma in Digital Marketing Digital Marketing Overview What is marketing? What is digital marketing? Understanding Marketing Prcess. Why Digital Marketing wins ver traditinal Marketing? Understanding Digital Marketing Prcess Visitrs Engagement What is engagement? Why it is imprtant? Examples f engagement Bringing Targeted Traffic Inbund Outbund Cnverting Traffic int Leads Types f Cnversin Understanding Cnversin Prcess Retentin Why it is Imprtant? Types f Retentin Perfrmance Evaluatin Why it is Imprtant? Tls Needed

4 Diplma in Digital Marketing Mdule One (Three Mnths) Website Planning & Creatin Understanding Internet Difference between Internet & web Understanding dmain names & dmain extensins What is web server & web hsting Different types f websites Based n static Based n dynamic Planning & Cnceptualizing a Website Bking a Dmain Name & webhsting Adding dmain Name t web Server Adding webpages & cntent Adding Plugins Building website using CMS Identifying bjective f website Deciding n Number f Pages Required Planning fr Engagement Optins Different types f banner ads Strybarding yur ad Screen reslutin issue WrdPress What is Web Hsting What is HTTP & FTP? Installing WrdPrss What is WrdPres? One Click Installaitn Lgin Brief Overview f Admin Panel Update General Setting; Privacy, User Prfile. WrdPress with Search Engines Optimizatin SEO based URL. Categrizing Yur Psts Best Practices when linking Great E-cmmerce Template with Wcmmerce installing Wcmmerce Plugin Define Settings Add Prducts Categries, New Prducts, Price and Shipping etc. WrdPress Theme Installing Preview and install a new theme Create & add a new Lg Create Pages Set up a static hme Page Create a blg page t display all Psts (articles) etc. Create Pages abut us, cntact us, map Trash Pages

5 Diplma in Digital Marketing Sharing yur cntent n ther scial netwrks Psting t Twitter, Facebk Adding Share Buttns Adding a newsletter Blg, Add Pst, Delete a pst, Add Widgets, Media Define Payment methd Orders, Currency, Billing, Apply Wcmmerce in yur theme

6 Diplma in Digital Marketing Search EngineOptimizatin(SEO) What is SEO? Intrductin t SERP What are search engines? Hw search engines wrk What are keywrds? Different types f keywrds Ggle keywrd planner tl Keywrds research prcess Understanding keywrds mix On page ptimizatin What are primary keywrds, secndary keywrd and tertiary keywrds? Keywrds ptimizatin Cntent ptimizatin & planning Understanding Yur audience fr cntent planning What is the keywrds stuffing & keywrd placement Internal linking Meta tags creatin Using ggle webmasters tl & website verificatin Sitemap creatin & submissin in website & webmasters Hw t write an ptimized cntent Hw t write a cntent fr article, blg and press release Tp tls fr SEO Mnitring SEO prcess Preparing SEO reprts Hw t create SEO Strategy fr yur business What is link juice? Imprtance f dmain and page authrity Hw t ptimize exact keywrds fr yur business What is Ggle Panda Algrithm? What is Ggle Penguin? What is Ggle EMD Update? Off Page ptimizatin What is dmain authrity? Hw t increase Dmain authrity What are back links? Types f back links What is link building? Types f link building D s and Dnt s f link building Link building strategies fr yur business Easy link acquisitin techniques Lcal SEO Ggle places ptimizatin Classified submissins Citatin

7 Diplma in Digital Marketing Ggle Analytics Intrductin t Ggle analytics Hw Ggle analytics wrks Understanding Ggle analytics accunt structure Understanding Ggle analytics insights Understanding ckie tracking Types f ckie tracking used by Ggle analytics Starting with Ggle analytics Hw t set up analytics accunt Hw t add analytics cde in website Understanding gals and cnversins Hw t setup gals Understanding different types f gals Understanding bunce & bunce rate Difference between exit rate & bunce rate Hw t reduce bunce rate Hw t set up funnels in gals Imprtance f funnels Hw t integrate adwrds and analytics accunt Benefits f integrating adwrds & analytics Measuring perfrmance f marketing campaigns via Ggle analytics What is link tagging Hw t view custmized reprts Mnitring traffic surces Mnitring traffic behavir

8 Diplma in Digital Marketing Mdule Tw (Three Mnths) Lead Generatin fr Business Understanding lead generatin fr business Why lead generatin is imprtant? Understanding landing pages Understanding thank-yu page Landing page vs website Best practices t create a landing page Best practices t create a thank-yu page Practical exercise- Creating a landing page Types f landing pages What is landing page testing? Selecting landing pages after A/B testing Cnverting leads int sales Creating lead nurturing strategy Understanding lead funnel Steps in leads nurturing

9 Diplma in Digital Marketing PPC Advertising Ggle Adwrds Ggle Adwrds Overview Understanding inrganic search results Intrductin t Ggle adwrds& PPC advertising Overview f Micrsft Adcenter Setting up Ggle adwrds accunt Understanding adwrds accunt structure Campaigns, Adgrups, Ads, Keywrds, etc Types f Advertising campaigns- Search, Display, Shpping & vide Difference between search & display campaign Understanding Adwrds Algrithm Hw des adwrds rank ads Understanding adwrds algrithm (adrank) in What is quality scre Why quality scre is imprtant What is CTR? Why CTR is imprtant? Understanding bids Creating Search Campaigns Types f Search Campaigns - Standard, All features, dynamic search & prduct listing Ggle merchant center. Creating ur 1st search campaign Ding campaign level settings Understanding lcatin targeting Different types f lcatin targeting What is bidding strategy? Understanding different types f bid Strategy Manual Aut Advanced level bid strategies Enhanced CPC CPA What are flexible bidding strategies? Understanding flexible bidding strategy Prs & Cns f different bid strategies Understanding ad-extensins Types f ad-extensins Adding ad-extensins in ur campaign Creating adgrups Finding relevant adgrups ptins using tls Creating adgrups using tl Understanding keywrds Finding relevant keywrds Adding keywrds in ad-grup Using keywrd planner tl Understanding types f keywrds negative Examples f types f keywrds Creating ads Understanding ad metrics Display & destinatin URL Best & wrst examples f ads Creating ads Tracking Perfrmance/Cnversin What is cnversin tracking? Why is it imprtant Hw t set up cnversin tracking Adding tracking cde in yur website Checking cnversin stats Optimizing Search Campaigns Hw t ptimize campaigns at the time f creatin? Optimizing campaign via adgrupsice f CTR in ptimizatin Hw t increase CTR Imprtance f quality scre in ptimizatin Hw t increase quality scre Imprtance f negative keywrds in ptimizatin Evaluating campaign stats Optimizing with cnversin reprt Optimizing with keywrds Optimizing perfrming keywrds Optimizing nn perfrming keywrds Hw t decrease CPC Analyzing yur cmpetitrs perfrmance Creating Display Campaign Types f display campaigns- All features, Mbile app, Remarketing, Engagement Creating 1st display campaign Difference in search & display Campaign settings Ding campaign level settings Understanding CPM bid strategy Ad-scheduling Ad-delivery

10 Diplma in Digital Marketing Understanding ads placement Creating diff. adgrups Using display planner tl Finding relevant websites fr ads placement Creating text ads Creating banner ads using tls Uplading banner ads Optimizing Display Campaign Remarketing What is remarketing? Setting up remarketing campaign Custm Audience

11 Diplma in Digital Marketing Online Display Advertising What is nline advertising? Types f Online Advertising Display Advertising Banner ads Rich Media ads Cntextual advertising In Text ads In Image ads In vide ads In page ads What are Payment Mdules? Cmpanies that prvide nline advertising Slutin Tracking & Measuring ROI f nline adv. Different Online advertising platfrms Creating Banner Ads Using Tls

12 Diplma in Digital Marketing Ecmmerce Marketing What is ecmmerce? Payment Gateways, Merchant Accunts & Lgistics fr physical gds. Integrating Wcmmerce and setting up an ecmmerce stre n WrdPress. Affiliate Marketing by prmting prducts which lks like an ecmmerce stre. Case studies n ecmmerce websites. Hw t d SEO fr an ecmmerce website. Mbile Web Marketing Mbile Marketing and Scial Media Mbile Marketing Measurement and Analytics Fundamentals f mbile marketing Creating mbile website thrugh wrdpress create mbile websites Advertising n mbile (App & Web) Targeting ads n Apps Targeting ads via lcatin Targeting ads n search engine Cntent Marketing n mbile Mbile strategy-segmentatins ptin targeting and differentiatin Mbile marketing mix SMS marketing Creating mbile applicatin Cntent Marketing What is Cntent marketing? Intrductin t cntent marketing Objective f cntent marketing types f cntent with examples Keywrd research fr cntent ideas Optimizing cntent fr search engines Discussing authrity blg Ways t mnetizing authrity blg Hw t market yur cntent? Understanding custmer Imprtance f secnd custmer Hw t increase secnd custmer Understanding nline influencers write magnetic headlines examples f magnetic headlines

13 Diplma in Digital Marketing Online Reputatin Management What is nline reputatin management? Why nline reputatin management is need f hur Hw t deal with criticism nline 10 Online reputatin management Cmmandments Understanding tls fr mnitring nline reputatin Step by Step guide t vercme negative nline reputatin. Best examples f nline reputatin management Affiliate Marketing What is affiliate marketing? 3 A s f affiliate marketing Hw peple make millins f dllar in affiliate marketing? Affiliate marketing histry Changes in affiliate marketing industry ver the year Different ways t d affiliate marketing Affiliate marketing secrets Live examples f hw peple are making mney as an affiliate Getting yur started as an affiliate Getting yu apprved as an affiliate frm Sme f the tp affiliate netwrk in the wrld Hw t get apprved as an affiliate by wrld s tp affiliate cmpany-cmmissin junctin Scial Media Marketing What is scial media? Understanding the existing Scial Media paradigms & psychlgy Hw scial media marketing is different than thers Frms f Internet marketing Facebk Marketing Understanding Facebk marketing Practical sessin 1 Creating Facebk page Uplading cntacts fr invitatin Exercise n fan page wall psting Increasing fans n fan page Hw t d marketing n fan page (with examples) Fan engagement Imprtant apps t d fan page marketing Facebk advertising Twitter Marketing Understanding Twitter Tls t listen & measure Influence n Twitter: TweetDeck, Klut, PeerIndex Hw t d marketing n Twitter Black hat techniques f twitter marketing Advertising n Twitter Creating campaigns Types f ads Tls fr twitter marketing Twitter Advertising Twitter Cards Vide Marketing Understanding Vide Campaign Creating 1st Vide Campaign Imprtance f vide marketing

14 Diplma in Digital Marketing Types f Facebk advertising Best practices fr Facebk advertising Understanding facebk best practices Understanding edgerank and art f engagement Practical Sessin 2 Creating Facebk advertising campaign Targeting in ad campaign Setting up cnversin tracking Using pwer editr tl fr adv. Advance Facebk advertising using tls like Qwaya Linkedin Marketing What is linkedin? Understanding LinkedIn Cmpany prfile vs Individual prfiles Understanding Linkedin grups Hw t d marketing n LinkedIn grups Linkedin advertising & it best practices Linkedin publishing Cmpany pages Benifits f vide marketing Uplading vides n vide marketing websites Using yutube fr business Develping yutube vide marketing Strategy Bringing visitrs frm yutube vides t yur website Creating Vide ADgrups Targeting Optins Understanding Bid Strategy Ggle+ Ggle+ fr Branding Ggle+ fr Sales Ggle+ fr SEO Tls, Servics, and Management Tracking Activity and Results Classified Psting OLX Pinterest Stumbleupn

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