ways to a bright future for store based retail Verdict, Part of the Datamonitor Group

Transcription

1 ways to a bright future for store based retail

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3 Store based retail under threat?

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5 Localisation 1 Local supplier arrangements Supporting local suppliers

6 Localisation 1 Promoting community initiatives and non competing businesses Supporting local charities Supporting local restaurants and exhibitions

7 Ethics and the environment 2 Products and services more front of mind than operations 60% believe retailers should do more for the environment 38% of consumers have worn second hand or recycled clothes 10% of consumers are influenced by ethical issues when buying clothes 15% believe retailers do a lot to care for the environment Consumers believe packaging is the main area where retailers can make a difference

8 Ethics and the environment 2 Little things instore to make a difference

9 Education Teaching a lifestyle 3 Fish recipes & sourcing info Produced by Svensk Fish Recipes, Health, Events, News Every Thursday instore

10 Education 3 Encouraging product use

11 Entertainment 4 Experiences for young and old Lu

12 Social connectivity 5 Using food and drink to engage

13 Health and wellness 6 A growing issue 80% Of consumers feel its important to look physically attractive 17.4% 19.7% 76% Of consumers feel its important to improve their physical fitness Percentage of EU27 population over 65

14 Health and wellness 6 A healthy future

15 Health and wellness 6 Beauty booming

16 Lifestyle complexity 7 The disappearance of classic behaviours

17 Individuality 8 Big brands, your way

18 Convenience 9 Whatever, whenever and wherever PURCHASE DELIVERY HOME

19 Convenience 9 Old fashioned delivery

20 Channel integration Online shopping growth % 49.0% 2010 Of shoppers in Europe have shopped online Of shoppers in the UK have shopped online = 8.1% of all retail spend Source: Verdict, Eurostat, excludes spend on tickets, holidays and financial products

21 Channel integration 10 Retailers open more instore collection points for online purchases

22 Channel integration 10 Pureplay online retailers get physical and open stores

23 Channel integration 10 Small neighbourhood stores as collection partners

24 Mobile connectivity 11 Creating the bridge between the internet and the store Online Customer researches products, availability and prices online Customer finds online is cheaper and uses mobile to go online and buy the product or saves details for a later purchase online Selects product and downloads details to mobile device Uses mobile phone to check prices via comparison websites or barcode scanner app In store Customer goes to the shop to view/buy the product Customer finds a desired product in a shop Customer locates nearest shop with best price and availability using GPS map on phone, then goes there to purchase product

25 Mobile connectivity 11 Self scanning instore for product info and price comparisons QR codes and applications such as RedLaser allow customers to scan in a barcode and access detailed product information instore

26 11 ways to a brighter future for stores Be mobile connected Enhance convenience Respond to complex lifestyles Serve & educate Foster health & wellbeing Entertain Act locally SHOP Be a social destination Be multi channel Be environmentally responsible Offer something unique

27 ways to a bright future for store based retail