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1 Services Catalog 1

2 Your Marketing, Outsourced MKTDIRECTOR helps your business grow by supporting your Marketing. MKTDIRECTOR is a vertical marketing services business that covers from the Strategic side of the Marketing for your company, to the Implementation of it. We bring an experienced team of more than 15 years in the Marketing and Sales fields: results-oriented teams with strong implementation capacity. Why us? CMO Level Marketing Strategy Expertise Marketing on the field Expertise Experience from Start-Ups to Big Corporations Product/Service Marketing, Digital Marketing and Communications Expertise Pragmatic Marketing, we go straight to the point Worry-Free Turnkey Projects 2

3 Our DNA THE STRENGHT OF OUR VALUES IS WHAT MAKES US UNIQUE The goal is that managers and directors find a committed partner in MKTDIRECTOR, with a winning spirit that harbors a passion for adventure, not only contributing with their knowledge and strength, but also with their heart. We bet with you to win. Excellence Passion Proactivity Results We offer you the best service to We have the necessary We are focused on We are results-oriented, surpass your expectations, our success is measured by our client s success. strength to lead, inspire and motivate all your stakeholders. opportunities, we act and we always remain confident in our skills. always focused on achieving the maximum yield possible by strictly offering what the client really needs. Think BIG Proximity Integrity Challenge We have a healthy ambition We are by your side, ready We treat our clients, We bet with you to win based on our belief in our to listen and suppliers and partners with while others just try to not work capacity and rigorous empathize. We practice respect, honesty and clarity. lose. and professional attitude. We will fully develop your what we preach. At MKTDIRECTOR, you will find potential, a potential which people more than willing to you are not sometimes give you a hand. aware of. 3

4 Services We divide our Services into four main pillars: Marketing Consulting Digital Marketing Marketing Product/Service Communication Management Product/Service Management Services Catalog Marketing Plan & Budget Marketing Segmentation Sponsorships, Endorsements & Licensing Big-box Retailer Strategy Marketing Coaching Business & e-commerce Website Design Search Engine Optimization Search Engine Marketing Content Marketing Social Media Marketing Sales Support Print (catalogs/leaflets) Video/TV Commercials Digital Ads / Banners Branding Trade Shows Product/Service Development Pricing Category Management Packaging Market Research e-bay/amazon/walmart Seller/Vendor Management 4

5 1 Marketing Consulting Services Catalog CREATE A STRATEGIC BLUEPRINT Put our experience to work for you by creating a strategic Digital blueprint. Optimize your marketing strategies, we deliver strategies to create mutual value for you and your customers. 2 Marketing Marketing Plan & Budget A road map for your Marketing Department: A strategy, tactics and action plan to deliver a consistent program. Market Segmentation Know your consumers and what you need to do to sell your product or service to them. Sponsorships, Endorsements & Licensing We help companies achieve their goals in terms of media Sponsorships, Endorsements or Licensing agreements. Covering from the negotiation process to the legal aspects of the agreements. Big-Box Retailer Strategy We have experience in selling products to retailers of the size of Walmart or Amazon, let us guide you on how to approach them, what strategy to follow, pricing, presentation, etc. Marketing Coaching We offer a CMO rental service, you can have us in your company part/full time and give coaching to CEO s, CMO s or Marketing teams. We can do anything from Marketing auditing to Marketing department restructuring. 5

6 2 Digital Marketing Business & e-commerce Website Design Services Catalog A PASSION TO USE THE POWER OF THE INTERNET, TO GROW YOUR BUSINESS Stunning Websites, Business oriented, responsive design. We analyze your competitors and based on that we develop the website, its content, we run our exhaustive quality control and launch it. SEO optimized with a design aligned to your brand values. Search Engine Optimization Effective Search Engine Optimization. We help you establish your brand in search engines and make your website profitable. We are Digital Marketing Experts and we use methods with 100% compliance with Google. Search Engine Marketing Maximize your online presence, generate interest, be persuasive. Expertise in Pay-Per-Click, Google Adwords, Link-Building, Social Media Advertising. Content Marketing Content that shines. We develop A+ content, high quality content to make your customers fall in love with your product or service. We work with a team of experts in developing optimized content for your business. Social Media We make your social media stronger and more intensive in order to gain awareness. We develop social media campaigns and marketing for you. We use the latest Social Media analytics tools to show you the results. Marketing We maximize the potential of your database, designing stunning newsletters that have an impact. Keep your customers and contacts aware of everything that you do, and use it as a reason to monetize a new product, service, or a marketing action. E-Bay / Amazon / Walmart Seller Vendor Management We manage your online stores for you, creating A+ content, processing orders, running promotions, we grow your online business. 6

7 3 Marketing Communication SHORTEN SALES CYCLES, SUSTAIN DEMAND AND PREFERENCE FOR YOUR PRODUCT/SERVICE Sales Support We give Support to your Sales Team, that means, from a PowerPoint presentation for a specific product or service, to Pricing, Sales Sheets or preparing a Sales Meeting. Everything related to helping your Sales Team to drive sales in terms of Marketing. Services Catalog Print We design your catalog, leaflet, promotion, and print it for you, as a turnkey project. Video We develop videos for your company, from a :15 second TV commercial to a Product/Service video review for your website. We work with you to design from the concept, to the storyboard, filming, or funding. Digital ads / Banners We design beautiful banner ads for your company, all sizes, following the branding and communication strategy of the company. Branding We make your brand unique, we connect your brand and every aspect of it with an experience. We build a consistent theme that gives you a differentiated presence in the market. Trade Shows We do everything for you for a successful Trade Show, we design the booth, we build it, we run the promotions during the show, we take care of the personnel, services, etc. A complete turnkey project. 7

8 4 Product / Service WE CAN BE AT ALL STAGES OF THE PRODUCT/SERVICE LIFECYCLE Product Development Services Catalog We have experience in the design, creation and marketing of new products, designing and executing a methodology for guiding all the processes involved in getting a new product to market. Managing any product/service, from product specification, packaging, communication, features, and pricing, to competitor analysis. Pricing Define your strengths and weaknesses against your competitors, and how your product is going to be sold. We build a pricing strategy that will give you consistent margins and products/services range and market logic. Category Management How to classify our products or services, how to differentiate them from each other, how to communicate them, and how they compare against the competitors. Packaging We have extensive experience developing packaging for our customers, from the sourcing or format of it, to the design. Product and packaging design requires detailed knowledge of products, packaging and the distribution environment, as well as the interaction between them. Market Research We gather information from target markets and customers. Market research is one of the key factors used in maintaining competitiveness over competitors and awareness of customer needs. 8

9 Customers Thanks to MKTDIRECTOR, today Euro Goods has a stronger presence in retail stores as well as on the Internet. I have utilized their services on several occasions and for different sectors, and I can only confirm that they are one of the trusted suppliers that I can count on Alejandro Quintas CEO Euro Goods Thanks to MKTDIRECTOR we have been able to speed up the project and have all of our social media up to date. Mktdirector has Services Catalog been a fundamental support for our business, they commit to your project as if it was their own and they work very hard to exceed your expectations Mery Alvarez Manager National Association of Permitors MKTDIRECTOR has helped our company to make the right decisions in terms of marketing & sales. They have been a key reinforcement for us to grow our business. They have delivered what they promised with passion and dedication Leo Cordero COO StrongerRx MKTDIRECTOR has been of great help for our business. They have added focus to our Marketing Strategy as well as its implementation. They developed content for us, managed our website, redesigned the whole structure of our services, developed monthly newsletters, manage our social media successfully, Google Adwords, etc. Today our website is more complete than ever and offers to our potential customers a great corporate image. And most important, it is a source of quality leads and sales for us Jordi Pla Operations Manager Active Development 9

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12 Why Outsource Your Marketing? You lack a specific expertise Marketing requires a wide range of expertise: from strategists, auditors, to advertising specialists or e-commerce experts. Fixed costs: Hiring people and systems to handle the Marketing Department is sometimes the biggest expense in a company s budget. Businesses today also need to consider the dynamics of the market where they are, and how quickly today all the Marketing aspects are changing. Outsourcing the Marketing Department allows businesses to have a variable cost instead of a fixed cost, and be more flexible in which resources they need to have and when. Benchmarking: Outsourcing your Marketing allows you to compare your operations with the best practices, the experience that can only be gained by supporting many companies is key for implementing best practices. Focusing on the brain: Some businesses, hire marketing teams to handle execution activities, like writing contents, and they lose the focus of the brain, the thinkers of the company, the ones that understand the pricing, positioning, promoting of your products, customer relationships, segmentation, etc. You are launching a new product or brand, or entering in a new product category: A lot of businesses are growing through diversification, and having a variable cost in a riskier project is better than having a fixed cost. Rapid growth: If you need to grow faster than you do now, and you need to do it without hitting your P&L with fixed costs, you need to partially or fully, outsource your Marketing Department, accelerating the launch of new products or distribution channels. Your revenue is down: When your business revenue is down, one of the first things that is usually cut is Marketing, going to an outsource Marketing model can be the solution 12

13 Contact Us USA: EUROPE: Tel Tel SW 29th St, Miami, FL Via Augusta 158, 5th floor, suite Barcelona, Spain Is location important? Finding the right marketing consultant is much more important than finding a marketing consultant that is simply near you. Location is irrelevant due to technological tools such us web conferences. We offer our services in many continents. In fact, if you prefer it, we will go wherever you are. We have customers in USA, South America, Europe and Africa. 13

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