Marketing 4-H in Your County

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1 Marketing 4-H in Your County

2 Marketing 4-H in Your County Basics of Marketing Working with the media Taking great pictures Using the 4-H and UF logos Concerns from Administrative Conference Your Needs

3 Basic Elements of Marketing The essence of marketing is to understand the need of your audience and develop a plan that surrounds those needs. Who is our Audience? External Youth Parents Volunteers Internal Faculty/Staff IFAS

4 Basic Elements of Marketing Create a plan What do you want to promote? Pick your target audience What is your goal of this promotion? Develop some strategies to attain your goals Develop a timeline

5 Basic Elements of Marketing Situation: You have a new robotics club that you want to start in your county. The club has real potential but no one knows about it. How will you promote it?

6 Basic Elements of Marketing What has worked for your county? Discussion with group on their success stories

7 Working with the Media Working with the media is a great way to promote 4-H in your community and it s free! Get to know the media in your county. If you develop a good relationship with them, you have a better chance of getting your story out there. However, not every story is newsworthy. Here are some simple rules to follow in order to determine if your story is fit for the media:

8 Working with the Media YES Major announcement / activity New facts Trendy Issue Human Interest Unusual twist Relation to current news Well-known storyline First, last, largest NO Meetings Awards (not always) Decision-making processes Ideas

9 Working with Media Different ways to contact media Pitch call News release Media alert

10 Working with the Media How to write a good press release Add For Immediate Release at the top with the date Use a general font In the 1 st paragraph, begin with CITY, State then begin your sentence Focus on the five W s in the first paragraph (who, what, where, when, why)

11 Working with the Media Put your most important information first and work your way down to the least when editors cut, they start from the bottom Type -more- at the bottom if there s more than one page

12 Working with the Media Add a boilerplate at the bottom of the release a standard statement about your organization for example: Founded in 1902, 4-H works with more than 240,000 rural, suburban and urban youth ages 5-18 in Florida and is active in all 67 counties, and with the Seminole tribes. All programs are open to all persons regardless of race, color, age, sex, handicap or national origin. For more information about Florida 4-H, visit End with ### or end Insert your contact information

13 Marketing Materials from State Office (in the works) Fill in the Blank press releases, media alerts, pitch scripts, and PSAs Letterhead that you can customize for your county Marketing Posters you can download from the web 4-H Brand Network What else would help you?

14 Taking Great Pictures Good pictures can be a great way to promote your program. You can send them with your article to the media, put them on your web page, use them for newsletters, posters and brochures! Here are some tips to taking great pictures!

15 Taking Great Pictures High Resolution Action Close-Ups Off-Center subject Sufficient lighting Lock focus Use the 4-H logo when possible!

16 Taking Great Pictures Samples of good and bad pictures Good Bad

17 Using the 4-H and UF Logos You always want to use the 4-H logo when you are promoting something. When using the 4-H and UF logos together, they cannot be next to each other The UF logo needs a 1-inch space around it Try to put them on opposite sides of the page Exceptions: promotional materials like t-shirts Do not distort the logos or make them too small

18 Using the 4-H and UF logos Examples

19 Marketing Concerns from Adminstrative Conference Better Marketing of What is 4-H? Develop a catch phrase Develop a media kit Spokesperson? What would you like to see done?

20 What Are Your Needs? Realistically, what do you feel like you need from the state office that can help you?