15 KILLER SOCIAL MEDIA POST IDEAS FOR YOUR GOLF BUSINESS BROUGHT TO YOU BY ALBATROSS DIGITAL GOLF

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2 15 KILLER SOCIAL MEDIA POST IDEAS FOR YOUR GOLF BUSINESS BROUGHT TO YOU BY ALBATROSS DIGITAL GOLF

3 PUBLISHED BY: Albatross Digital Golf Copyright 2016 Albatross Digital Golf LTD. All Rights Reserved. May be shared with copyright and credit left intact. Albatrossdigitalgolf.com

4 About Albatross Digital Golf Albatross Digital Golf is a creative digital marketing agency specifically serving the golf industry. At the heart of what we do is the creation of emotive and engaging online strategies delivering measurable commercial results through a number of different services including social media, web, and design. There is a real need for golf courses to embrace all means of digital in order to stay ahead of the competition and we are helping our clients make it happen.

5 Do you struggle to come up with engaging social media posts and content for your golf business pages? Need inspiration for Facebook and Twitter updates that excite your fans? We ve shared thousands of golf related updates across social media for our clients and in this guide I ll show you how to create simple, quick, engaging posts that your customers will want to like and share. A common myth about social media marketing is that every post needs to directly contribute to your business s bottom line. However social media is all about developing relationship where people can have conversations with your brand, rather than just be marketed to. If you want to be successful, it can t be all about the sell.

6 #1 USE BEAUTIFUL IMAGERY The biggest brands in golf have a strong social presence and their posts lead with a beautiful images of their courses

7 #2 TALK ABOUT YOUR UNIQUE SELLING POINTS Are you a winning golf club or is your club steeped in history? If so, you need to be telling your users why you re the best club in the area.

8 #3 PROMOTE YOUR OFFERS Use beautiful images of your course to promote your offers and deals. But don t forget to sometimes direct users to a page on your website where they can see the offer in more detail.

9 #4 POST VIDEOS Got a video of your golf business? Stop posting YouTube links and get it up on Facebook immediately! Videos uploaded via Facebook have a 10 x higher Engagement Rate than YouTube link posts.

10 #5 FUNNY VIRAL POSTS A combination of amusing posts thrown in the mix gets people liking and sharing your content and boosting your organic reach. The best in social media have a combination of all those characteristics.

11 #6 KEEP YOUR AUDIENCE UPDATED People want to hear about what s happening at your business. Create simple and quick posts about your latest developments and don t forget to use some images or videos.

12 #7 SHARE OTHER PAGES POSTS As we said before, all the biggest brands in golf like the PGA Tour and Ryder Cup have a social media presence. Don t be afraid to Share or ReTweet their posts to improve the engagement on your page.

13 #8 REGULARLY UPDATE YOUR PROFILE AND COVER IMAGES Businesses that have a regularly updated, professional, and consistent profile and cover image give the impression of a business more organised than those who don t.

14 #9 ASK QUESTIONS One of the easiest way to start building engagement is to ask your fans some questions. The one trick with asking questions is for them to be short and simple. The easier they are to answer, the more answers you will get.

15 #10 KEEP IT RELAVENT The best social media content connects with relevant topics and relates to people. Talk about recent or upcoming events, features in magazines or any other news worthy developments in your business.

16 #11 TALK ABOUT THE WEATHER What do golfers love more than anything? A bit of sunshine after a long gruelling winter. Keep your users updated on the seasonal weather to inspire them to get out and play more golf.

17 #12 DON T BE AFRAID TO ASK Asking others to retweet, comment or like is an effective way to generate more engagement. Don't be afraid to encourage others to share your content if they find it valuable too.

18 #13 DISCUSS CURRENT EVENTS More than ever before, people look to social media to discover breaking news. Being one of the first people to cover breaking news related to your industry is a great way to get others to share your content and expand your reach.

19 #14 GOLFERS LOVE QUOTES People share inspirational quotes on social media, not only because they like them, but also because they feel motivated and empowered, and they want others to know about it.

20 #15 CONDUCT A POLL Polling is one of the most powerful tools golf businesses can incorporate into a social strategy and on social media it is super easy to setup in seconds.

21 About Us 10 Specialists in social media and online marketing within the golf industry We ve been doing digital for over a decade and are combining our love of golf and knowledge of digital We create, build and manage cost efficient bespoke digital campaigns Hand us your social media car keys and watch your bottom line grow

22 Our Services Instead of internally recruiting an online marketing or social media manager for your business outsource your requirements to a dedicated golf marketing specialist agency Online & Social Facebook & Twitter Web Design & Marketing Media Marketing Advertising Development Branding PPC Content Launch Strategy Advertising Marketing

23 Thanks For Your Time 7 Vestry Mews London SE5 8NS james@albatrossgolf.com facebook.com/alb atrossdigitalgolf