3 Steps To Growing Your Business From 6 To 7 Figures (With Surveys)

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1 Hi, Ryan Levesque here... And today I d like to share with you the 3 Steps I ve used to grow several of my own businesses from 6 to 7 figures per year, and beyond. And just to show you the DRAMATIC results you can get by implementing this step by step formula... I thought it would be especially helpful to hear from one of my STUDENTS on how HE used this exact process to grow his own businesses. So I ve asked Ronald Reich to break down the approach I teach. Ron is a student of mine who has used the steps you re about to learn to grow several businesses from zero to 6 figures, and 7 figures and beyond. So without further ado... Here s Ron! (Btw... Want more training and PERSONALIZED step by step guidance on using my Survey Funnel Formula to grow your business? Check out my Next Level Group Mastermind.) 3 Steps To Growing Your Business From 6 To 7 Figures (With Surveys) By Ronald Reich Hey everyone! Today I have a VERY special treat for you. This is something that IF you apply it can be worth thousands of dollars to you.

2 Now while I probably could take this 3000 word post and make a bunch of training videos based on it and charge thousands of dollars for it I m NOT going to do that because YOU my dear reader are an NLM member and membership really does have its privileges. First of all, this post was written for a specific person in mind: This post is specifically for you if you have a low to mid six figure business and are working to get to seven figures. And it s doubly for you if your business involves selling information or advice of any kind. Essentially, if your business is over the hump and you ll looking to grow it quickly then keep reading But I do have a confession to make: The process I m about to lay out for you is NOT the sexiest strategy out there. We re not going to be talking about any ninja software or anything like that that is going to automatically multiply your profits. I m also not going to go over any top secret conversion strategy that s going to give you a 50% bump overnight. I hope that s okay. First off, let s talk about a classic marketing concept, worth reviewing. This one was popularized by Jay Abraham who says that there are only 3 ways to grow a business. They are:

3 1. Increase the number of clients, get more new prospects into paying customers 2. Increase the average transaction, get each client to buy more at each purchase 3. Increase the frequency that the average client buys from you, get each customer to buy from you more often (I know this one has been brought up quite a bit in the group but it s worth repeating.) If your business is past the start up phase (meaning you have a product that selling and your business is grossing over $100, 000 a year), getting to seven figures requires nothing more than focusing OBSESSIVELY on the three things above. And lucky for us, we can use many of the survey strategies that Ryan teaches to all but guarantee our business grows at a consistent rate. We can use parts of the Survey Funnel Formula to shortcut the process. So first, let s talk about How To Easily Create Front End Conversions With The 80/20 Survey Funnel Now if you re reading this you re most likely, already sold on the power of using surveys in your marketing. If you ve read Ryan s book then you know the steps to the Ask/Survey Funnel Formula are: 1. Deep Dive Survey Prospect Discovery Landing

4 2. Page Micro Commitment Bucket Survey 3. Profit Maximization Upsell Sequence 4. The Follow Up Feedback Loop Now this formula is absolutely genius and it has transformed many businesses (including mine). If you have the discipline to follow through with all these steps, you are almost guaranteed to have a funnel that absolutely crushes. But I ve found that many people get completely overwhelmed by all these steps and as a result instead of just getting *something* going, they end up procrastinating (read: not doing anything). Now while I encourage EVERYONE to work on building a full scale survey funnel at some point if you re feeling a bit overwhelmed with all of the steps that go into a full scale survey funnel, then you might consider doing something we call internally in RLA call The 80/20 Survey Funnel. What is an 80/20 Survey Funnel? It s essentially a scaled down version of a full survey funnel. It consists mainly of 4 things: 1. The Deep Dive Survey 2. A Bucket/Segmentation landing page 3. Slightly Customized sales letters (or VSLs) based on the buckets 4. Customized Follow Up Sequences (based on the buckets)

5 To give you an idea of a difference between the two. Here s an example of a full scale monster survey funnel: /maximize your driver And here s an example of an 80/20 Survey Funnel: Believe me, the second one is MUCH easier to implement than the first one. Now if you already are making steady sales in your business, I can almost guarantee that you WILL see an increase in more front end sales (meaning more customers) if you set up your own 80/20 Survey Funnel. What s the fastest and easiest way to do this? Glad you asked! Here are the steps: Step 1: Run A Deep Dive Survey To Your List (actually run two, one to prospects and one to customers). Step 2: Analyze The Survey Results and Create Your Buckets (Keep it simple here come up with the 3 5 categories that your people fall into). Step 3: Create a new landing page that separates people into your buckets. I ve found that Ryan s orchid and Rocket memory ones are great examples to model. Here s the Rocket Memory one: kit 01/

6 Step 4: Create customized versions of your sales letter or VSL based on your buckets Keep it simple here! The easiest way to do this is to change the headline and opening paragraph of your existing sales letter so they call out your bucket categories. Other than that, the rest of the letter can basically be the same. Step 5: Create customized follow up sequences based on your buckets If you already have some follow up sequences in place, great! Most likely they can easily be adapted to call out the buckets. For example in my dating business after running some surveys it became apparent that a big portion of my audience wanted to get a girlfriend and another portion wanted to date lots of hot women. So one sequence really pressed the dream of getting a girlfriend, the other was all about getting lots of women. But the rest of the s were 95% the same. That s it! Just follow those 5 steps and you can get your 80/20 survey funnel in place very quickly. Part of me wishes I could tell you that getting an 80/20 survey funnel set up is more complicated than that, but it s really not. If you have an existing funnel in place, you should be able to set this up four to six weeks max.

7 And doing just this one step will all but guaranteed you ll see a nice bump in the amount of new customers coming in. So we just talked about an excellent way to use surveys to grow your business by turning more prospects into customers. Now let s talk about how to use surveys to do the other things Jay Abraham talks about: 1. Increase the average transaction, get each client to buy more at each purchase 2. Increase the frequency that the average client buys from you, get each customer to buy from you more often I m super excited to talk to you about this because it s all about one of my absolute favorite topics in the world: Maximizing Lifetime Customer Value! I remember about ten years ago when I was listening to Dan Kennedy s Renegade Millionaire CDs and in the interview Lee Milteer asked him: What s the biggest advantage one can have in business? Dan s response: The biggest advantage a business owner can have is being able to pay more to acquire a customer than your competitors. This allows you to build the biggest herd the fastest and it s ALL about the herd. The herd is Dan s warm and friendly term for customer base

8 It took me a while to get this, but if you break it down what Dan is REALLY saying is that the biggest advantage you can have in business is having a higher lifetime customer value than your competitors. This is SO important. My belief is that most online business would see an easy 20% increase in gross sales in six month simply by making a concentrated effort on increasing lifetime customer value. How do we do this? The 3 main ways are: 1. Adding your own backend products (which will also be used as upsells) 2. Adding continuity programs 3. Offering your customers affiliate offers In all the years I ve been selling stuff online, but far the biggest mistake I see from people who are struggling to get to the next level is that they simply don t have enough products they can sell to their existing customers. I m really not sure why this is. Maybe it s because many people are perfectionists or it s because they somehow think that creating new products is hard. Here s the thing: the adage done is better than perfect is especially true when it comes to selling them additional backend products. You ll want them to do what they say there re going to do and then some. (A good rule of thumb is that you want your product to be at least 10X more valuable than the price

9 you re selling it at). But it does not need to perfect by any means. And the GOOD news is that once you have developed your catalog of backend products, you can pretty much set it and forget it and keeping selling them over and over again. This means that any new customers you get should then be offered your catalog of backend products in a certain sequence. So once you have these products in place you ll be able to sell them over and over again for YEARS. This is what Ryan refers to as the ever green back end. The idea is that you have ONE backend that you filtered people into and you ll then spend all of your time trying to acquire new customers once your backend is established (more on this later). However, it s important to realize that your evergreen back end should consist of MULTIPLE products (including at least one recurring product). In my dating business we have something like 40 products in total. Admittedly, you don t need this many. And these were developed over a period of several years. If you re at the point where you don t have many products, a good amount you want to shoot for is one front end product + 8 to 12 backend products. 12 is the initial number I d shoot for because once you have them in place you can promote 1 product to your list per

10 month. OR, you might find that of your 12 products a few of them don t sell too well, so then you might have 8 winners you can promote to your list on a regular basis. So now you might be wondering, what should your backend products actually be? Let s talk about How To Use Survey Technology To Build Out Your Killer Backend Using surveys is the shortcut to figuring out EXACTLY what you should sell your customers on the back end. I ve written a little about this before here: stermind/permalink/ / That post has specific word for word s and templates you can use, but here is the short version: Step 1: Run a deep dive survey to your CUSTOMER list only Step 2: Analyze the data and figure out the topics for your next 3 5 backend products Step 3: Send out an additional survey with just the titles of the 3 5 products you came up with and sequence them based on your customers order of preference (note: this step is option) Step 4: Create marketing material for product #1 based on survey results (Note: the step by step details for doing this are contained in this post:

11 ermind/permalink/ / ) Step 5: Launch Back End Product #1 Step 6: Repeat Steps 4 and 5 until this batch of backend products are launched Step 7: Repeat Steps 1 to 6 until you have completed your evergreen backend Let s talk for a minute about the actual products themselves. There are some more exhaustive lists of the type of backend products you can make, but here are some ideas to get your started: Products similar in price as your front end product, but on a more specific topics (in most markets these would be things like ebooks and video courses in the $20 to $100 range) High end course in the $200 to $2000 range (things like 6 week training program and home study courses) Coaching and Live events (there are LOT of coaching experts on here that can help you with this type of thing) Tip: if you re just getting started on building out your backend, I suggest you test your biggest needle mover first. This means something on the more expensive side. A more advanced 6 week webinar series on a specific topic is usually a great place to start. This way you ll be able to find out what your audience will bear in terms of price. Another note on price:

12 I started out in the men s dating market in Until around 2010 it was easy to sell relatively high priced programs. We had a $697 home study course that sold well and even had $9,000 coaching program. Our price for doing a six week webinar series then was $497. But in the past five years as more and more people have entered that market, it s been more difficult to sell expensive stuff (believe me I ve tried). Our main front end product has been $77 for a while, but now most of our backend programs are in the $50 to $100 range. We ll occasionally do a webinar series for $297. Also if you look at Ryan s Orchid business (a hobby market that sells mostly to senior citizens), his front end product is around $30 and most his back end products are around that same price. The point I m making here is that often times your backend products will not end up being more expensive than your front end products. You gotta test as they say. Important note: it s very important that at least one product in your evergreen back end is a recurring product of some kind like a membership site. Ryan did an excellent training on this exact topic a while ago. Check that one out for more details) So to review, here s where were at so far If your business is in the low to mid six figures, the first step is to run a deep dive survey to your list.

13 You re next step is then going to be to adapt your existing funnel into and 80/20 Survey Funnel as explained above. Once that is in place it s time to build out your evergreen back end of 8 12 backend end products. As far as how long it takes to do this, if you follow my How To Build A Year s Worth Of Funnels In 12 Weeks process, you should be able set up your 80/20 survey funnel in 6 weeks at the very most. Then you should realistically be able to launch one new product every six weeks as well. (Once you get into good groove you can probably launce one per month). At that clip, in one year you ll have: Your 80/20 Survey Funnel In Place At least eight Backend Products that make up your evergreen back end (including a membership site) If you were to stay focused and implemented this strategy for a year I m very confident that you will see HUGE growth in your business. I m not going to say that these two strategies alone will move you from six to seven figures (although it s definitely possible). But this last strategy I m about to share with you will all but guarantee you get to the seven figure mark: It s actually one of the sexiest words in the entire online marketing world, once you have your 80/20 Survey Funnel and evergreen backend in place it s time to.

14 SCALE your funnel! There s all sorts of talk here and in other online groups about scaling. But here s the thing many business have trouble scaling because there customer value is simply not high enough. When you re doing a great job of maximizing your customer value, you are NOW in the optimum position to scale your business to the next level. This is because you re able to spend more money to acquire customers as we talked about above. Since you did your homework above and have your nice backend in place, YOU are in a great position to do this! YOU are now the big kid on the block that can afford to advertise in places your competitors can t advertise. YOU are the man (or woman). YOU make the rules! You can also afford to pay your affiliates larger commissions than your competitors so they keep promoting you over and over again. The process or scaling once you have the above in place is actually very simple: 1. Focus on one new traffic source at a time until you maximize it then: 2. Move on to the next traffic source 3. Repeat steps one and two until you run out of places to buy traffic I wrote more about this in my post titled: How To

15 Make Business Growth Inevitable which you can find here: ermind/permalink/ / At this point, getting to seven figures is all about continually adding traffic sources. (You re also probably going to want to test out different front end offerings to get people into your evergreen backend at this point as well. Of course, you re also going to continually optimizing your main funnel as this point). So to review, here are the 3 steps we covered that will take your business from six to seven figures: 1. Launch your 80/20 Survey Funnel 2. Build out your evergreen backend 3. Scale traffic until you get to seven figures One you re at 7 figures then the sky is the limit. Ryan Levesque has some next level stuff on this exact topic that he ll be sharing in the future. As is a recurring theme in NLM, getting to the next level in your business is simple, but not easy. It requires focused determination grit as Ryan likes to call it. What I ve just outlined for you in very straightforward, somewhat boring way of increasing profits. Instead of being so obsessed with the latest software or system I challenge you to focus on those boring things that are practically guaranteed to grow your business. Hope that helps!

16 If you have any questions, please post them here. Ron (P.S. Want more posts like this, not to mention training and PERSONALIZED step by step guidance on using my Survey Funnel Formula to grow your business? Click on this link to check out my Next Level Group Mastermind.)