BRAND AND VISUAL IDENTITY GUIDELINES

Transcription

1 BRAND AND VISUAL IDENTITY GUIDELINES Simple and Trusted Payments

2 CONTENTS Introduction Who we are 4 Vision & mission Brand elements Our logo 7 Logo variations 8 Clear zone & minimum size 9 Logo Application 10 Please don t Color Primary & secondary colour palette Typography English Primary typeface 14 Arabic Primary typeface Graphic elements Photography style 17 Graphics (Vector Image) 18 Our elements 19 Icons Stationery Letterhead 22 Business card (GCC) 23 Business card (Other regions) 24 DL Envelopes 26 A4 Envelopes 27 Graph pad & note pad 28 Stamps 29 Powerpoint slides Promotional Items TShirt & Cap 32 Cup & Water bottle 33 Pendrive & Pen & Keychain 34

3 INTRODUCTION Our brand These guidelines help elucidate the corporate identity that defines the brand. Our objective is to build a strong brand that makes us proud and helps us grow and inspire. These guidelines aim to bring in visual and textual consistency while communicating internally & externally. The following pages provide guidance, insight and seek to inspire. It is therefore a requirement to follow these guidelines in any work of communication that is undertaken for the company, be it for the employees or customers. Adhering to these guidelines is a must to build consistency for the brand over a period of time. However, at we do not intend to limit your creativity and you will find enough room for the expression of your thoughts and ideas. Introduction Page 3

4 WHO WE ARE is a convenient and secure online B2B payment solution provider that enables businesses to receive payments online through our agile technology suited for the current market. caters to growing small and medium enterprises, large corporations and the e-commerce businesses by empowering them with a range of comprehensive payment solutions. The company is incorporated in Saudi Arabia with an operational head office in Bahrain, apart from having presence in UAE, India and Philippines. Introduction Page 4

5 VISION & MISSION Our Vision To craft a global payment processor, with special emphasis on the local culture. Our Mission Provide convenient and secure online payment solutions for individuals and organizations to transact globally. Introduction Page 5

6 1 - BRAND ELEMENTS Brand Elements

7 Our logo The symbol is the quintessential element of the logo, emphasising on the P which signifies that it is a Payments Solution brand. The textual element in the logo needs to convey the distinction of Pay as it is highlighted in the brand s blue color. The symbol, the tagline and the logo unit completes our visual identity. You have the liberty to use the symbol separately, for internal purposes only. Our logo should only ever be reproduced from the master artwork and should never be altered. Furthermore, the word mark has been carefully typeset and spaced to allow best readability and clarity at all sizes. Tagline All our communication pieces of need to be signed off with our core philosophy - Simple and Trusted Payments. The strapline branding element has been carefully typeset and spaced for best readability and clarity at all sizes. Do not attempt to reproduce the strapline brand element, always use the artwork supplied. Symbol Primary English logo Primary Arabic logo Simple and Trusted Payments Tagline Brand Elements Page 7

8 Logo variations In certain situations, a single colour blue and grey version of the brand mark will be required. At other times, only a single English or Arabic version is required. English logo Arabic logo Simple and Trusted Payments Simple and Trusted Payments Brand Elements Page 8

9 Clear zone To ensure clarity of communication, we always ensure the brand elements have an amount of empty space around them. We call this empty space the clear zone and it is determined using an x value. Nothing should ever enter the clear space area determined by cyan binding box. 100 mm 100 mm 29 mm 7 mm 7 mm 29 mm 24 mm 24 mm Brand Elements Page 9

10 Logo Application Legibility is vital. Make sure you use the correct Logo for the background and position it carefully. The Logo must always be positioned in a clear, unbusy area of the image or background. Brand Elements Page 10

11 Please don t When reproducing our brandmark always use original artwork supplied. Here are some misuses of the logo that should always be avoided. Please respect our brand and insure that it is reproduced consistently across all communications. PAYTABS Do not rotate the brandmark Do not change the brandmark s typeface Do not condense the brandmark Do not change the positioning of the brand elements within the brandmark Do not use without symbol Do not change the colour of the brandmark Do not apply effects to the brandmark Do not apply a background effect to the background Brand Elements Page 11

12 2 - COLOUR Colour

13 Color palette Strong and consistent use of color creates an easy visual link to the brand. As these colors are important to our brand, it is also important that we ensure they are always reproduced correctly and consistently. Secondary Color palette The secondary color palette provides complimentary tones to support the core color palette. They can also provide an extension of the brand helping to differentiate divisions and content. Primary colors Secondary colors COLOUR Web: #0075c9 Web: #58595b #85c14e #fcc239 #2be2e2 #65318c Pantone: 3005C C100 / M50 / Y0 / K0 Pantone: 418C C0 / M0 / Y0 / K80 #3dd1c6 #1aa4c7 #3737bc #e4dfdb 2-Color Page 12

14 3 - TYPOGRAPHY Typography

15 English primary typeface Our primary typeface is Open Sans. It is developed with an upright stress, open forms and a neutral, yet friendly appearance and is optimized for legibility across print, web, and mobile interfaces. Ideal for a brand that is progressive, open and believes in innovation. Open Sans Regular Open Sans Italic Open Sans Bold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Open Sans Light Open Sans Light Italic Open Sans Semibold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 3-Typography Page 14

16 Arabic primary typeface Our primary typeface is Open Sans. A beautiful sans font with strong features and a range of weights. Ideal for corporate identity programs where the brand has an emphasis on innovation and progressive business practices. بسيط / بسيط GE SS Light GE SS Bold GE SS Light أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي ) ( $! ٠ ٩ ٨ ٧ ٦ ٥ ٤ ٣ ٢ ١ = # GE SS Medium ) ( $! ٠ ٩ ٨ ٧ ٦ ٥ ٤ ٣ ٢ ١ = # GE SS Bold أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي ) ( $! ٠ ٩ ٨ ٧ ٦ ٥ ٤ ٣ ٢ ١ = # 3-Typography Page 15

17 4 - GRAPHIC ELEMENTS Graphic Elements

18 Photography style We do not rely heavily on photography, but when we do, there are a couple of things we can do to make the imagery fit our brand. Our imagery should convey online payments & merchants. 4-Graphic Elements Page 17

19 Graphics (Vector Image) Illustrations we use must be striking, dynamic and interesting. Images should look real and convey a sense of stability, prosperity and professionalism. Interesting crops should be applied to maintain visual engagement Use Isometric Illustrations or flat illustration 4-Graphic Elements Page 18

20 Our Elements Our brand extension is all about creating prosperity from payment gateway, by focussing on the payment as well as the context in which it functions. Here are examples of how our graphic element can be used. 4-Graphic Elements Page 19

21 Icons For web usage there is the need for a lot of iconography. We have developed a full gallery of icons, designed to reflect the style of. 4-Graphic Elements Page 20

22 5 - STATIONERY Stationery

23 Corporate stationary Letterhead Simple and Trusted Payments Simple and Trusted Payments Format A4 letter 210 x 297mm info@paytabs.com Business Bay Building No. 1260, 9th Floor, Road No. 2421, Block No. 324, Juffair AL Fateh, Kingdom of Bahrain Simple and Trusted Payment المدفوعات البسيطة و الموثوق بها Letterhead front Letterhead continuation page Letterhead reverse 5-Stationery Page 22

24 Corporate stationary Business card (Only GCC) Business card front English SABINA PEARSON-SMITH Executive Assistant & Office Manager Manama Kingdom of Bahrain Format Standard business card 85 x 55 mm Business card reverse Arabic سابینا بیرسون سمیث مساعد الري یس التنفیذي ومدیر مكتب المنامة مملكة البحرین spearsonsmith@paytabs.com Envelope front 5-Stationery Page 23

25 Corporate stationary Business card (Other regions) Business card front Format Standard business card 85 x 55 mm Business card reverse SABINA PEARSON-SMITH Executive Assistant & Office Manager Manama Kingdom of Bahrain spearsonsmith@paytabs.com 5-Stationery Page 24

26 Corporate stationary ID Card Format ID Card 5.5 x 8.5cm ABDULAZIZ ALJOUF Chief Executive Officer ID No: C001 In case of an emergency or if you found this card please contact Call: ID card front ID card reverse 5-Stationery Page 25

27 Corporate stationary Envelop DL Envelope front Simple and Trusted Payments Format Envelop DL Business Bay Building No. 1260, 9th Floor, Road No. 2421, Block No. 324, Juffair AL Fateh, Kingdom of Bahrain 225 x 115 mm Envelope reverse Simple And Trusted Payment المدفوعات البسيطة و الموثوق بها 5-Stationery Page 26

28 Corporate stationary A4 Envelope Simple and Trusted Payments Format Envelop C3 228 x 323 mm info@paytabs.com Business Bay Building No. 1260, 9th Floor, Road No. 2421, Block No. 324, Juffair AL Fateh, Kingdom of Bahrain Envelope front Envelope reverse 5-Stationery Page 27

29 Corporate stationary Graph pad and note pad Simple and Trusted Payments Simple and Trusted Payments Format A4 letter 210 x 297mm Graph pad Note pad 5-Stationery Page 28

30 Payment Solutions Private Limited Corporate stationary Stamp Format Official stamp Holding Company LLC Dubai Branch شركة بوابة الدفع الا لكتروني القابضة - فرع شركة أجنبیة LLC The Holding Company - Branch of a Foreign Company 5.5 x 3cm License No: XXXXX United Arab Emirates (UAE) C.R. No: XXXXX-1 Kingdom of Bahrain (BAH) MUMBAI United Arab Emirates (UAE) Kingdom of Bahrain (BAH) Other Regions 5-Stationery Page 29

31 Corporate stationary Presentation Slides Opening Slide Content Slide 5-Stationery Page 30

32 6 - PROMOTIONAL ITEMS Promotional Items

33 Promotional Items TShirt & Cap White T-Shirt Front White T-Shirt Reverse White Cap 6-Promotional Items Page 32

34 Promotional Items Cup & Water bottle Cup Front Cup Front Water bottle 6-Promotional Items Page 33

35 Promotional Items Pendrive & Pen & Keychain Pendrive Pen Key Chain 6-Promotional Items Page 34

36 If you have any questions or clarifications, please reach out to us on