Social Media & The Admin. How to add value to your organization

Transcription

1 Social Media & The Admin How to add value to your organization

2 How Many of you have social media accounts?

3 How many of you manage someone s account other than your own?

4 When many of us starting using social media it was an unproven way to interact with others. PLATFORMS The Growing Power of Social Media Today more than 2.2 billion use social media. Marketers are continually trying to keep up, innovate, & make the most of this massive opportunity.

5 250 Number of social network users in the United States from 2014 to 2021 (in millions) Number of users in millions * 2018* 2019* 2020* 2021* Source: Statista (Digital Market Outlook) Statista 2016 Additional Information: United States; Statista Market Analytics; 2014 to 2016; Internet users who use a social network site via any device at least once per month

6 sending info search news Typical daily activities of adult internet users in the United States as of . Search. 2012, by age News. group Top activities Send or read among yrs Use a search engine t o find informat ion Get news online Check weather reports and forecasts online Look for news and information about polit ics Do any banking online Activity Wat ch a video on a video-sharing sit e Use a social networking site Send inst ant messages Buy a product online Use classified ads sit es like Craigslist Buy or make a reservation for travel Participate in an online auction 0% 10% 20% 30% 40% 50% 60% 70% 80% Share of respondents by age group Source: US Census Bureau; Pew Research Center Statista 2016 Additional Information: United States; Pew Research Center; May 2010 to September 2012; 2,252 Respondents; 18 years and older

7 Users average 100 minutes per day on at least one social media platform

8 So What?

9 Most important rule for managing social media platforms is to choose the ones that make the most sense for your organization

10 1 billion people log in each day serves as extension of many brands websites new destination for news, shopping, trends, and entertainment

11 176 million users Most popular online video property Ranked first in 2016 unique desktop views Music videos, gaming, comedy & beauty

12 23.2 million users 30% users diaries of daily life, inspirational content pop culture references & slang

13 90 million users focus on communities and collections content must be mobile friendly

14 300 million global user (20%) 77.5 million in U.S. Unique visual storytelling 60 million photos uploaded per day

15 60.9 million monthly active users by 2017 Virtual water cooler where the worlds news breaks Industry news, pop-culture, daily musings Useful for engaging employees, fans, & prospects Share infographics, educational content, press releases & announcements Post regularly Mix content and use (#)hashtags

16 58.6 million users 110 million daily users 10 billion video views per day users spend avg minutes 60% of users create content every 24 hours 41% yrs old

17 58.5 million users by 2017 Online scrapbooking service Visual discovery tool users have particular mindset and plan ahead It is not about real time engagement - content has 2 yr life span

18 128 million member in US Regarded as trustworthy source of professional content Highly targeted advertising platform and publishing platform Company showcase page is extension of company page highlighting specific products, or services

19 How many believe these platforms could be better utilized for your organization?

20 Now What?

21 Professionals who use social tools to reinvent the core of the work they do represent a new kind of leader: A Social Leader

22 The social web offers the opportunity to build and support new kinds of working relationships, to extend the reach and impact of the work we do and most crucially, to focus on the work that provides the greatest value to us and our organizations. Work Smarter with Social Media Harvard Business School Publication

23 Each year we spend a larger and larger portion of our lives online More than 23 hours a week on , social media, and other online communications.

24 Manage over 35 social network platforms from one user interface Over 10 million users Manage engagement workflows Suggests relevant content for your social audience Post and schedule content

25 Blog syndication tool allows you to find blogs and bring latest posts into one user interface Share blog posts to your social media channels Use in combination with Hootsuite

26 Web-based notebook that is at the heart of the new social toolbox combining the newest & most powerful digital capabilities Capture information Keep to-do lists Project ideas Inspiration Blog syndication tool App Free tool

27 You should not only be spending the right amount of time on , but making the most of it. Practices and tricks for processing differently. Integrating processing with task management. Handling backlog

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