Digital Strategy & Innovation for Medical Affairs

Transcription

1 Digital Strategy & Innovation for Medical Affairs February 11-13, 2019 Philadelphia, PA With the Medical function drastically changing in many organizations, this is undoubtedly an exciting time to work in Medical Affairs. Disruptive technologies are transforming every aspect of healthcare from big data to precision medicine and the availability of data and advanced analytics to inform Medical Affairs teams will continue to grow. While Medical Affairs remains, the foundation connecting clinical and commercial, much of the role is evolving with a new wave of innovation that is transforming the rules of engagement with customers. This change is creating new and exciting opportunities now and in the future for Medical Affairs. With the right direction Medical can continue to provide value well into the future. Tuesday, February 12th, 2019 Day 1 REGISTRATION & BREAKFAST 8:00 AM 9:00 AM OPENING REMARKS 9:00 AM 9:15 AM CONFERENCE KICK-OFF 9:15 AM 10:00 AM Robert P. Stevens - Executive Director & Head, Digital Strategy & Medical Innovation Novartis

2 10:00 AM 10:45 AM DISCOVER HOW COMPANIES ARE USING TECHNOLOGY TO IMPROVE THEIR MEDICAL AFFAIRS INITIATIVES Understand how Medical Affairs teams are using new technology to effectively mine and analyze medical information How are Medical Affairs teams using their unique position within healthcare to engage key stakeholder and improve solutions Timothy Graham, Associate Director, Medical Digital Engagement, Medical Customer Engagement, Medical Capabilities Bristol-Myers Squibb 10:45 AM 11:15 AM NETWORKING & REFRESHMENT BREAK 11:15 AM 11:45 AM LEARN HOW MEDICAL AFFAIRS CAN PROVIDE A CLEAR DIGITAL STRATEGY FOR YOUR ORGANIZATION How to use data generation to deliver strategic value to the entire organization Best practices for analyzing data in a significant way What new tools are available for your organization to evaluate the quality of medical information Michael Jarjour - Former CEO at Otsuka Digital Health ACMA Board Member 11:45 AM 12:15 PM RENOVATING THE ROLE AND VALUE OF MEDICAL AFFAIRS AND INTEGRATING IT INTO ALL STAGES OF DRUG DEVELOPMENT Discuss how to work with teams within your organization to better leverage the full potential medical affairs across all stages of development Find more efficient ways to collaborate between teams Relay messages from external stakeholders to ensure all teams have access to appropriate materials Discuss market-based strategies that align with drug development and portfolio management Michael Jarjour - Former CEO at Otsuka Digital Health ACMA Board Member Rosh Dias, Former Vice President, Global Scientific Affairs Amgen

3 NETWORKING LUNCH 12:15 PM 1:15 PM ROUNDTABLES 1:15 PM 2:00 PM The roundtable discussions are an opportunity for participants to get together in an informal setting to examine issues that you are most interested in exploring. Cross Functional Communication AI Strengthening Medical Affairs Build MSL Skills Use RWE to Successfully Establish Value Driving Patient Centricity in Medical Affairs 2:00 PM 2:45 PM USE OF EXPERIENTIAL TECHNOLOGY TO ENHANCE PHYSICIAN EDUCATION In today s fast paced world, physicians are inundated by constant waves of medical information. They need to learn quickly and in a focused way to retain the relevant information for later application. Learn how to transform medical information and content into a creative, narrative format using digital experiential technology Describe the plethora of creative media that was used to create an immersive, interactive and fun environment for physician learning Discuss augmented reality and how it was used to demonstrate the mechanism of action of one of the key drugs in the portfolio we were showcasing at key conferences Discuss how the voice of prominent thought leaders in the field can be used to instruct on some of the exciting elements of clinical development and the current state of the disease Tricia L.Gooljarsingh, PhD, CMPP - Senior Director, Medical Scientific Affairs Ironwood Pharmaceuticals 2:45 PM 3:15 PM NETWORKING & REFRESHMENT BREAK

4 3:15 PM 4:00 PM INCREASING CUSTOMER ENGAGEMENT THROUGH DIGITAL MEDICAL STRATEGIES: CASE STUDY IN ESTABLISHING EXTERNAL MEDICAL AFFAIRS PORTALS AND CHATBOTS Divyesh J. Khetia, PharmD, MBA - Head, Global Medical Information Medical Affairs GSK 4:00 PM 4:45 PM INCORPORATING HEOR INTO THE MEDICAL AFFAIRS STRATEGY Including HEOR data into the medical affairs strategy Building MA teams that involve HEOR and HOLs Adapting HEOR teams to changing healthcare to improve the medical affairs AveXis, Inc. Invited DAY ONE CLOSING REMARKS 4:45 PM 5:00 PM

5 Wednesday, February 13th, 2019 Day 2 BREAKFAST 8:00 AM 9:00 AM OPENING REMARKS 9:00 AM 9:15 AM 9:15 AM 10:15 AM CREATING TRANSPARENT AND ACCURATE MEDICAL INFORMATION FOR HEALTHCARE PROVIDERS Patrick Reilly, CEO PhactMI Timothy Graham, Associate Director, Medical Digital Engagement, Medical Customer Engagement, Medical Capabilities Bristol-Myers Squibb 10:15 AM 10:45 AM NETWORKING & REFRESHMENT BREAK 10:45 AM 11:15 AM EFFECTIVELY SUPPORT AND EMPOWER PATIENTS THROUGH DATA ANALYSIS Harness the power of RWD to follow the patient journey and ensure quality Understand how technology is changing the patients journey and where value can be found Using technology to engage patients and understand their experiences 11:15 AM 12:00 PM REINFORCE RELATIONSHIPS WITH KEY STAKEHOLDERS THROUGH ADVANCES IN DATA ANALYSIS Implementing new tools to leverage RWD to expand stakeholder engagement Discover the potential of data analytics and how it will influence stakeholders

6 Learn how to engage stakeholders and provide value and opportunities by utilizing applications and analytical tools What is your strategy for each stakeholder group and how are you improving? NETWORKING LUNCH 12:00 PM 1:00 PM 1:00 PM 1:30 PM DIGITAL COLLABORATION WITH HEALTHCARE PROFESSIONALS THROUGH VIRTUAL ADVISORY BOARDS Discuss how to create value when implementing virtual advisory boards Develop virtual advisory boards that are able promote a productive thought processes Having a more efficient and cost-effective meeting with a board that has the flexibility of engaging faster Eliminate many of the complications and expenses of live board Ensuring meeting are still in a regulatory-compliant environment 1:30 PM 2:00 PM IDENTIFY AND ENGAGE WITH DOLS IN AN INCREASINGLY DIGITAL ENVIRONMENT Discuss how companies are involving DOLs in the design of programs to develop the validity and reach of their messages Identifying DOLs without overlapping existing internal KOLs with digital profiles The value of building relationships with DOLs and including them into a long-term strategy Examine the regulatory guidelines for engaging with a DOL 2:00 PM 2:30 PM EXPLORE KOL ENGAGEMENT AS THE MEDICAL AFFAIRS ROLE CONTINUES TO EVOLVE Using digital technology to gauge the value a KOL is providing Reshape your KOL engagement framework Discuss the changing requirements for medical affairs teams including the management of KOLs and brand development responsibilities 2:30 PM 3:00 PM NETWORKING & REFRESHMENT BREAK

7 3:00 PM 4:00 PM PANEL: DIGITAL AND SOCIAL MEDIA PLATFORMS FOR VALUE CREATION AND VALUE COMMUNICATION Discuss how regulators can support innovation and define appropriate communications Learn how your organization can stay compliant while communicating accurate information Discuss how regulators, lawyers and medical affairs professionals think about communicating data to the public Nneka Onwudiwe, Senior Scientific Reviewer FDA Keren Tenenbaum, Assistant General Counsel Pfizer Oksana Kaidanovich-Beilin, Evidence Generation Manager Takeda Mount Sinai Health System Invited 4:00 PM 4:15 PM CHAIRPERSON'S CLOSING REMARKS CONFERENCE CONCLUDES 4:15 PM EVENT VENUE Wyndham Philadelphia Historic District H400 Arch St. Philadelphia, PA (215) Hotel Website

8 REGISTRATION PRICING CONFERENCE + WORKSHOP EARLY BIRD Until 12/14/18 $2,396 STANDARD After 12/14/18 $2,596 ON-SITE Register at Event $2,796 CONFERENCE ONLY EARLY BIRD Until 12/14/18 $1,696 STANDARD After 12/14/18 $1,896 ON-SITE Register at Event $2,096 REGISTER NOW Register 2 Attendees, Get 1 Complimentary Registration*! Interested in sending groups of 7 or more? Contact us directly for pricing. (*Excludes Workshop Only)

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