ADVERTISE WITH US TO REACH 2 BILLION SMARTPHONE USERS WORLDWIDE

Transcription

1 Your Communication Code ADVERTISE WITH US TO REACH 2 BILLION SMARTPHONE USERS WORLDWIDE

2 Unifonic is a coding-free software solution that facilitates communication between retailers and their customers. Offering a number of features and real-time data, we are quickly positioning ourselves among the leading communications programs in the world. Our platform offers retailers the opportunity to reach 2 billion mobile phone users worldwide with a simple click of the mouse. You can read more about all the advantages of Unifonic below, but let s first examine the current state of the retail industry and what Unifonic is doing to help retail business owners. 21

3 THE CURRENT STATE OF THE RETAIL INDUSTRY Nowadays, the retail industry requires a high flow of customers, a special client experience, customer loyalty and repurchasing trends in order to continue its growth. However, all these requirements are hard to satisfy. More often than not, a retail business requires a combination of various marketing techniques and advertising methods to create a steady growth outlook for the future. While your marketing and advertising techniques need to incorporate as many methods as possible, SMS marketing should arguably be highlighted as the single best advertising method. The reason is simple - the number of mobile phone users has already surpassed 4 billion and this figure is expected to grow to 5 billion in This means that mobile phones represent the largest channel that you can use to advertise your retail products and services. Although it s true that people are slowly turning away from SMS in favor of online messaging systems, this does not impact retail businesses and companies. Their SMS marketing and advertising campaigns continue to grow and bring results, because SMS is also the most accessible marketing channel. All you need to run an SMS campaign is a phone and a SIM card. The same goes on the part of the mobile phone users - all they need is a working phone and a SIM card. No additional fees like Internet charges apply to end users. The number of mobile phone users 4 BILLION 2

4 However, even though retailers can lead SMS campaigns using only phones, medium-sized and large retail companies will never reach all their customers this way. Communicating without the help of an advanced software solution like Unifonic will require countless hours and tireless effort on the part of the marketing department. Research shows that the money spent on marketing can actually be reduced by using automated scripts like Unifonic to communicate with customers. This is true even for small companies who are looking to quickly grow and expand their business operations. In any case, SMS marketing is the channel with the highest open rate and it represents the best way to reach current and prospective customers and gain their sympathy. In the long term, as well as in the short term, this is the most foolproof way to find new clients and increase a company s revenue. 3

5 In fact, to be more specific, research estimates that the open rate of SMS is as high as 98%, which means SMS marketing is not only the largest and the most accessible advertising channel, but it s also the most efficient mobile marketing tool. Simply put, no other channel comes anywhere close to SMS marketing in terms of its effectiveness and sustainability. SMS OPEN RATE 98% We understand that setting up SMS campaigns can be a tiresome and frustrating task. With that in mind, to help you utilize SMS marketing, we are offering free consultancy on how to implement SMS messages into your marketing campaign and optimize it to reach the highest possible return on investment (ROI). Using tried and tested scenarios, our free sessions also help retail businesses to engage with their customers and convert leads into new clients. 4

6 Why Retail Companies Need SMS Marketing? Sadly, many retail companies and businesses are still reluctant to implement SMS marketing, especially in the Kingdom of Saudi Arabia. Now, it s hardly surprising that companies choose to stick with more traditional marketing channels, as they try to avoid unnecessary risks and expenses. However, the traditional channels are obviously not working, or not working as well any longer. Research shows that retail sales are decreasing on average, both in KSA and globally. Customers are spending less per visit and they primarily purchase discounted goods. While it s true that more customers are enrolling in loyalty programs, the increased enrollment is only driven by special offers and discounts. If there are no significant loyalty bonuses, customers rarely bother to join these programs. All of the above means that customers do not feel incentivized to spend on retail products and services, despite the fact that the economic crisis finished long ago. On a global level, the purchasing power is rising, but this does not translate into more sales, because retail owners are simply not advertising their offers using the right methods and techniques. 5

7 To prove this point, let s consider the following fact: retailers are actually investing more than ever before into their advertising campaigns, as they try to drive engagement through mobile apps, social media, push notifications and in-app messaging. Combine the two previous statements and it becomes obvious that there is a clear mismatch between the retailers marketing plans and the clients needs and desires. The fact that this is happening in an age where most retailers have extensive customer databases may be surprising, but this is exactly where our SMS marketing software comes in. By utilizing the existing retailers databases of individual purchase history, past promo codes or offers, their demographics, such as age, gender, family status etc., we are able to create compelling campaigns that drive sales and generates new leads and new customers. Of course, the primary focus of any SMS marketing campaign is to upsell to existing customers in the short term. However, in the long run, our SMS marketing platform can also act as an extremely prosperous channel to encourage prospective clients to become new regular customers. 6

8 customers will have to be informed about their enrollment in any such program. JOIN Thank you for joining our text message next tuned for more exciting deals. This means their systems ty and other programs. ers. We have not only simplified the process, but also made it flexible as per the retailer's 7

9 How Unifonic Helps Retail Businesses? Our company offers a complete software solution that allows you to contact millions of people with just a single click of the mouse. The platform that we designed can send messages to people all over the world! In fact, advertising your retail business has never been easier. With Unifonic, you can upload 1,000,000 recipients to the platform in one excel sheet. While this number might not seem impressive in the global view, consider the fact that our competitors rarely allow you to contact more than 80,000 people. Now, that means our platform outperforms its competition by a staggering 1250%, while remaining available at an equally affordable price. Unifonic Platform Allows Other Platforms Allow 1,000,000 Recipients 80,000 Recipients 8

10 However, that s not all. If our bulk campaign numbers seemed impressive on their own, you will be glad to find that our platform also offers other useful features, including: File2SMS SMPP and APIs Campaign Scheduling Mobile number Portability Handling Personalization Worldwide coverage Delivery Reporting OFFER! % Customized Reporting GIFT! Templates Groups File2SMS allows you to simultaneously send a group of messages to a number of different recipients, directly from the Unifonic platform. Campaign scheduling lets you configure a specific time when your messages will be sent as well as set up their frequency to avoid spamming your customers. With the Groups feature, you can manage your audience by creating a group and adding your contacts. Once more outperforming our competitors who offer between 80,000 and 300,000 recipients, the Unifonic platform supports as many as 500,000 recipients per group. We also offer personalization, which allows you to better engage and communicate with your clients, which can be grouped and contacted on the basis of their information, e.g. first name, last name, date of birth etc. Similarly, to help you save time, our platform lets you create message templates for each of your promotional campaigns. 9

11 Advanced users can send messages through SMPP and APIs. Developer Tools allow you to create your own APIs and integrate them with your system. For the less advanced users, we ve prepared this comprehensive API guide. It s also important that our service comes with worldwide, international coverage. This means you can improve your ROI by targeting all numbers in your database, without missing a single customer, regardless of their current location. Using mobile number portability handling, we can reach your clients through SMS or voice calls, even if they changed their network operator. We can do this faster than ever before, by sending the messages directly to the new operator. Powerful customized reporting allows you to personalize your summary report by changing any criteria or columns on the report. We also offer delivery reporting (DLR) to assist you in the decision-making process. Check the standard DLR Code for more information on delivery reporting. 10

12 Our Expertise In The Retail Industry Multi-Channel Marketing Campaign Partnering with STC, Zain, and Mobily, Unifonic covers more than more than 80% of the KSA population and uses their channels for marketing purposes. This way, we are able to communicate with a pool of 19 million verified mobile phone users, as we work with the largest operator network in the country and use their constantly updated data. Unifonic Covers 80% of the KSA Population Unifonic is able to communicate with 19 MILLION VERIFIED MOBILE PHONE USERS Our partnership with all operators allows us to use their LBA data and target new, potential customers based on the customer profiles that your retail business wants to reach. We acquire new clients by using different databases that match your specific company profile. In case you need help with your marketing and advertising efforts, Unifonic can provide you with a professional consultant, who will help you plan and execute your marketing campaigns to optimize your results. Under the guidance of our experts, you will be able to lead successful campaigns and maximize your ROI by targeting verified, potential customers based on your specific business needs. In addition to that, we offer constant reports and delivery ratios for your marketing campaigns. 11

13 Customer Success Customer Care The importance of customer care in retail cannot be emphasized enough. The sheer volume of retailers allows customers to avoid negative shopping experiences, by simply choosing another store. This is especially true for poor after-sales communication. The shopping experience does not end with the customer purchasing your product or service. To retain customers, retailers need excellent customer support that often requires significant manpower and technology. Of course, that comes at a cost. However, you can avoid additional costs by promoting and encouraging self-service. The most affordable way to reduce these additional costs is to outsource customer service to SMS, and voice calls. Of course, you will likely need traditional customer service to a certain degree to complement the alternative methods mentioned in the previous sentence. Nevertheless, utilizing the modern approaches will greatly reduce your costs, and will help a lot to understand the customer better, such as sending them survey links via SMS which can tell you the things people like and dislike about your brand, service, retail store. Finaly, don t forget that customer feedbacks is a make or break deal for retailers. Good feedback can bring new customers to the retail shop and the bad feedback and take back the current ones as well. Bad feedback can make the current consumers shift to other retail stores. 12

14 Loyalty Programs and Notifications As we mentioned earlier, loyalty program enrollments are on the rise. This requires retailers to adapt to the latest trends and start using SMS OTP to quickly and easily provide a secure enrollment process for their customers. Loyality Card Luckily, Unifonic allows you to send an OTP for verification for quick enrollment eases the procedure. You can even send the promotional messages and offers directly to the program members. This ensures the quick sales by the members looking for offers. To keep them engaged with your brand, you can send them updates about their reward points, member tenure, and expiration. In addition to use Two-way SMS which considered as engagement method; it is not only give the retailers to get connected with the consumers, but it also gives the consumers a way to connect back with the retailer Moreover, we pride ourselves on the capabilities of our platform: To manage traffic, we use advanced hardware solutions for two-way SMS. Our platform offers tremendous SMS traffic volume handling as it sends out 2 billion SMS messages per year. 60 Mins For specific retail campaigns, the platform can send out as many as 3.6 million SMS messages per hour. For OTPs and notifications, Unifonic is able to send out up 2.56 million SMS messages per hour. 13

15 Go Green with E-Invoicing Why waste paper for a hard copy invoice when you can send a PDF version to the consumer? While the costs of a single paper invoice are negligible, large retail companies make millions of sales made annually. This means they continuously spend millions on paper, printing technology and other costs associated with paper invoices. Thanks to technology, all these costs can be reduced. Today, Unifonic can integrate the SMS services with your POS (Point of Sale) and Billing system. After the sale is done, an SMS will be sent to the buyer containing the link of the PDF version of the invoice. This system brings two notable advantages over paper invoices: reduced costs invoice duration Invoice duration refers to the fact that SMS messages will be preserved for future use. This also allows you to display your brand and improve your branding, because your customers will see your company brand whenever they open their inbox. This increased branding power is especially beneficial for high-end retailers that deal with electronics and home appliances. 14

16 As mentioned before, Unifonic relies on partnerships with operators to ensure the highest quality service for retail owners. This means we are able to provide the following to platform users: Invoice delivery is ensure due to the direct connectivity that we have with various operators and our special settings. 2-way SMS system that automatically signs the invoices Multi-channel communication, through APIs or the platform Whitelists for SMS notifications The message delivery latency less than 2 seconds. SLA with 99.99% availability is provided to all platform users. All data sent and received is stored. Delivery reports (DLR) 15

17 Mobile Apps - The Future of E-Commerce We already explained how and why mobile users are important to retailers. However, it s worth noting that mobile apps also represent a gateway into e-commerce. In essence, they allow retailers to showcase their best as wells their latest offers. Apps are a valuable source of customer data, including the device, the operating system, the screen resolution etc. All of this has led retailers to heavily invest into their mobile apps and mobile website responsivity to encourage their customers to install and regularly visit them through their mobile devices. However, it can be challenging to incentivize customers to install apps, especially when every major retail company has an attractively designed mobile app. Needless to say, the money invested in apps that are not used is practically wasted. This means it s essential for retailers to regularly encourage app installations and usage and protect their investments. The easiest way to drive app installations is by bundling the install link with a mobile-first or a mobile-only offer in an SMS message. In addition to that, you can even use SMS messages as a notification system when the user goes offline. ADD TO CART 16

18 SMS messages bring a host of other advantages, including: High security and delivery rate Client reference Easy deployment APIs and integration process Ability to insert any link 24/7 unified and dedicated support through multiple support channels In the end, we want to be completely honest with you. This ebook was written to promote our service and market our product to prospective clients. But you don t have to trust us or anything that we said here until you send your first message. You can request a free demo today and find out why more than 5,000 retail companies already trust us to help them communicate with their customers. In case you have any uncertainties, we encourage you to reach out to us. Our team is available non-stop and you can find us at Facebook, Twitter or LinkedIn. We look forward to talking and working with you. / din.com/company/uni- /fonic-inc 17

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