CLAAS Greenhouse. Philip Vospeter Münster,

Transcription

1 CLAAS Greenhouse Philip Vospeter Münster,

2 CLAAS at a glance The product range Combine harvesters Forage harvesters Tractors Forage harvesting machines Balers Telehandlers Wheel loaders Software and Systems Service & Parts CLAAS Greenhouse

3 CLAAS at a glance Facts and figures Legal form Supervisory Board Shareholders committee Sales 2017 Income before taxes Foreign sales Employees worldwide KGaA mbh Cathrina Claas- Mühlhäuser (Chairwoman) Helmut Claas (Chairman) 3.76 thousand million million 79.1 % 10, CLAAS Greenhouse

4 4 11/22/2018 Digitale Transformation

5 5 11/22/2018 Digitale Transformation

6 6 11/22/2018 Digitale Transformation

7 Empowerment 7 11/22/2018 Digitale Transformation

8 We address the digital challenge from two directions Evolution of product offer in digital context Product Smart product Smart, connected product Product systems Front-end Services Back-end Platforms Machine services Field monitoring Prescription services + Farm Mgmt. & Information System Other services + CLAAS core business Equipment based solutions Prioritization & Interactions 365 Farmnet Multi-brand service solutions CLAAS Greenhouse

9 Wie verändert sich dann der Mensch & die Organisation? 9 11/22/2018 Digitale Transformation

10 Vom Manager zum Leader 10 11/22/2018 Digitale Transformation

11 Interdiziplinäre Teams 11 11/22/2018 Digitale Transformation

12 Freiheitsgrade 12 11/22/2018 Digitale Transformation

13 Querdenker & Macher 13 11/22/2018 Digitale Transformation

14 14 11/22/2018 Digitale Transformation

15 Kundenfokus Clear Focus on the customer 15 11/22/2018 Digitale Transformation NO Featuritis

16 Greenhouse Concept Project & Coworking Area No meeting rooms space for project work 9 easy modern design, open concept Establish new ways of working Incubator platform for innovations Supports creativity and interdisciplinary work Project/ Workshop Area Arena Coworking Area Design Thinking, Lean Start-up Huge modern event and presentation area For internal and external events Cooperation with Start-ups, Corporates and Universities Founders Foundation (Bertelsmann) Pioneers Club (Schüco/Kurt Wolff) Garage 33 (University of Paderborn) Agile & freely movable equipment Project/ Workshop Area CLAAS Greenhouse

17 CLAAS Greenhouse Impressions CLAAS Greenhouse

18 CLAAS Greenhouse Impressions 18 11/22/2018 CLAAS Greenhouse

19 CLAAS Greenhouse Impressions CLAAS Greenhouse

20 Establish start-up like core team From the start After 3-6 months Business developer Technology expert Digital marketing Data scientist UX / UI designer Software developer N.N. 100% internal Selection criteria: N.N. Entrepreneurial talent Farm background 100% internal Digital native N.N. 100% internal N.N. 100% internal Selection criteria: N.N. Functional expertise Start-up 100% experience in-/external Availability and cost N.N. 200% in-/external CLAAS Greenhouse

21 Develop, qualify and test new digital business ideas systematically ~ 3 months 3-6 months 6-9 months Setup Innovation Validation Incubation Launch Methods Ideation workshops with internal experts with potential partners with selected customers Ideenwettbewerb Opportunity assessment Customer value Value for CLAAS Value for partners Tech / data availability Implementation effort Business model pitch Die Höhle der Löwen for qualified use cases Development sprints to MVP handover to line org. Start-up Operating model Staffing / recruiting Product development Marketing and sales by existing entity or new entity or partner Objective Full funnel Prioritization Attack your own ideas Proof of concept Fail fast, fail cheap Commercialization Establish lighthouses KPI business ideas 5 10 qualified use cases 2 3 minimum viable products validated business models 1 2 new businesses Note: MVP = Minimum Viable Product CLAAS Greenhouse

22 Change of Working mehod It is not about the WHAT, it is about the HOW to digitize CLAAS Design Thinking, Lean Start Up, Story Telling, Visual Facilitation USER is in the center! EMPATHIE Testing Culture CLAAS Greenhouse

23 Prototyping

24 24 11/22/2018 Digitale Transformation

25 Harvest on Demand FIRST CLAAS RENTAL Konzept FIRST CLAAS RENTAL FIRST CLAAS RENTAL ist eine Plattform zur Vermittlung von CLAAS Traktoren für die Kurzzeitmiete. Der Mietvertrag besteht zwischen ausgewählten Vertriebspartnern und den Kunden mit Einbindung der Verkäufer Pilotphasenstart Vier GMZ und den anliegenden Vertriebspartnern 25 11/22/2018 Digitale Transformation

26 26 11/22/2018 CLAAS Greenhouse

27 Questions Thank you! Philip Vospeter CLAAS KGaA mbh Mühlenwinkel Harsewinkel