01 INTRODUCTION 02 THE BRAND MARK 03 COLOUR PALETTE 04 TYPOGRAPHY 05 SAMPLE LAYOUTS CONTENTS

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2 BRAND GUIDELINES 01 INTRODUCTION 02 THE BRAND MARK PRIMARY BRAND MARK PRIMARY BRAND MARK - GREYSCALE PRIMARY BRAND MARK - MONO BLACK SECONDARY BRAND MARK SECONDARY BRAND MARK - GREYSCALE SECONDARY BRAND MARK - MONO BLACK PRIMARY SYMBOL SECONDARY SYMBOL WORD MARK EXCLUSION ZONE MINIMUM SIZE 03 COLOUR PALETTE 04 TYPOGRAPHY PRIMARY + SECONDARY FONTS - HEADING PRIMARY + SECONDARY FONTS - TEXT 05 SAMPLE LAYOUTS WAYFINDING CONTENTS

3 These guidelines have been developed to help your company build and benefit from a clear and strong corporate identity. A strong brand identity presents us with an immediately recognisable, distinctive and professional image that positions us for success. A strong brand will enable us to have positive associations to our audience, gain awareness and build upon our reputation for the quality and expertise of service we deliver. The strength and confidence of our brand is best demonstrated through the consistent and professional application of our corporate identity. Whilst our brand includes our logo, tagline, and more, strong brands are built by consistent delivery. This consistency is subconsciously absorbed by our audience visually maintaining a presence in their minds over and over again. It is therefore important that we all follow the guidelines and apply our brand consistently for us to deliver our brand promise. 01 / INTRODUCTION

4 The brand mark has been developed to represent your company s offering and ethos as an organisation. The brand mark has been specially constructed and must not be re-created or altered in any way. PRIMARY VERSION - positive - 2 SPOT COLOUR gradient PRIMARY VERSION - positive - 2 SPOT COLOUR PRIMARY VERSION - REVERSAL - 1 SPOT COLOUR / PRIMARY BRAND MARK

5 In certain situations it may not be possible to reproduce the brand mark in the preferred manner. To maintain a consistency within the brand there are several permitted brand mark variants. GREYSCALE POSITIVE To be used where the media is restricted in colour usage ie. newspaper mono advertising GREYSCALE REVERSAL This application should be used on black backgrounds only. primary version - GREYSCALE - POSITIVE / PRIMARY BRAND MARK - GREYSCALE

6 In certain situations it may not be possible to reproduce the brand mark in the preferred manner. To maintain a consistency within the brand there are several permitted brand mark variants. MONO POSITIVE To be used where the media is restricted in colour usage ie. newspaper mono advertising MONO REVERSAL This application should be used on black backgrounds only. primary version - MONO - POSITIVE primary version - MONO - REVERSAL / PRIMARY BRAND MARK - MONO

7 The brand mark has been developed to represent your company s offering and ethos as an organisation. The brand mark has been specially constructed and must not be re-created or altered in any way. SECONDARY VERSION - positive - 2 SPOT COLOUR gradient SECONDARY VERSION - positive - 2 SPOT COLOUR SECONDARY VERSION - REVERSAL - 1 SPOT COLOUR / SECONDARY BRAND MARK

8 In certain situations it may not be possible to reproduce the brand mark in the preferred manner. To maintain a consistency within the brand there are several permitted brand mark variants. GREYSCALE POSITIVE To be used where the media is restricted in colour usage ie. newspaper mono advertising GREYSCALE REVERSAL This application should be used on black backgrounds only. secondary version - GREYSCALE - POSITIVE / SECONDARY BRANDMARK - GREYSCALE

9 In certain situations it may not be possible to reproduce the brandmark in the preferred manner. To maintain a consistency within the brand there are several permitted brand mark variants. MONO POSITIVE To be used where the media is restricted in colour usage ie. newspaper mono advertising MONO REVERSAL This application should be used on black backgrounds only. secondary version - MONO - POSITIVE secondary version - MONO - REVERSAL / SECONDARY BRANDMARK - MONO

10 Two different versions of the symbol exist: the primary symbol version containing the Southern Cross and the secondary version for small size reproduction each to be used in specific circumstances. There will be very few circumstances when the symbol is used in isolation, without the word mark. Permission must be sought from the Head of Marketing & Communication if you are considering using the symbol on its own. The brand mark symbol has been specially constructed and must not be re-created or altered in any way. PRIMARY SYMBOL- positive - 2 SPOT COLOUR gradient PRIMARY SYMBOL - positive - 1 SPOT COLOUR PRIMARY SYMBOL - REVERSAL - 1 SPOT COLOUR / PRIMARY SYMBOL

11 The secondary symbol version has been specifically created for small size reproduction. There will be very few circumstances when the symbol is used in isolation, without the word mark. Permission must be sought from the Head of Marketing & Communication if you are considering using the symbol on its own. The brand mark symbol has been specially constructed and must not be re-created or altered in any way. SECONDARY SYMBOL- positive - 2 SPOT COLOUR gradient SECONDARY SYMBOL - positive - 1 SPOT COLOUR SECONDARY SYMBOL - REVERSAL - 1 SPOT COLOUR / SECONDARY SYMBOL

12 The QSEC word mark has been constructed for use in specific circumstances. Examples of application include: small scale brand presence reproduction, signage application and small scale electronic media presence. There will be very few circumstances when the word mark is used in isolation. Permission must be sought from the Head of Marketing & Communication if you are considering using the word mark on its own. The word mark has been specially constructed and must not be re-created or altered in any way. WORD MARK- positive - 2 SPOT COLOUR gradient WORD MARK - positive - 1 SPOT COLOUR WORD MARK - REVERSAL - 1 SPOT COLOUR / WORD MARK

13 To preserve the integrity and clarity of the brand, an exclusion zone has been established. No graphic or typographical elements should intrude this area. The exclusion zone is obtained and measured by the area as indicated below and then applied to the top, bottom, left and right of the brand mark. EXCLUSION ZONES / EXCLUSION ZONES

14 The logo should not be reduced below the minimum sizes as specified below. QUEENSLAND STATE EQUESTRIAN CENTRE M O R E T O N B A Y R E G I O N 40mm QUEENSLAND STATE EQUESTRIAN CENTRE 30mm without Southern Cross QUEENSLAND STATE EQUESTRIAN CENTRE 25mm MINIMUM SIZE / MINIMUM SIZE

15 PRINT COLOURS In most cases will be printed in 4 colours and should adhere to the breakdown shown. In some case where the restrictions are two colours always use the Pantone colours specified. PLEASE NOTE 4 colour process and Pantone printed material will look different in certain cases due to the stock it is printed on and the printing methods that are undertaken. SCREEN BASED COLOURS These colours are for electronic media only such as PowerPoint, web, CD Roms and Television. The web safe breakdown is for online applications only. COATED C21 M81 Y76 K61 PMS 483 C COATED C0 M58 Y100 K8 PMS 145 C PRIMARY COLOURS UNCOATED C20 M80 Y65 K46 PMS 1817 U MULTIMEDIA R106 G42 B32 HTML UNCOATED C0 M31 Y91 K3 PMS 124 U MULTIMEDIA R225 G124 B0 HTML CA7700 UNCOATED CMYK BASED ON PMS 7408 U 03 / COLOUR SPACES

16 The primary fonts as specified below should be used in most applications such as stationery, literature, advertising or any other printed media. PRIMARY FONTS HEADING Alternate Gothic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ REGULAR SECONDARY FONTS HEADING Helvetica Neue CONDENSED abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ MEDIUM CONDENSED LIGHT CONDENSED SECONDARY FONTS HEADING + TEXT Arial may be used in instances where the specified primary fonts are not available. For example - Print collateral prepared with Microsoft Word and printed inhouse / TYPOGRAPHY

17 The primary fonts as specified below should be used in most applications such as stationery, literature, advertising or any other printed media. PRIMARY FONTS TEXT Helvetica Neue abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ LIGHT roman MEDIUM bold heavy SECONDARY FONTS TEXT Arial may be used in instances where the specified primary fonts are not available. For example - Print collateral prepared with Microsoft Word and printed inhouse / TYPOGRAPHY

18 426MM 60MM LOGO TYPE HEIGHT 40MM H 238MM Administration TEXT capitals - 40MM H LOWEr case - 28MM H FOrMaT - SENTaNcE case FONT STYLE - din regular Administration double SIdEd INTErcHaNGEabLE SIGN Gate 01 to MM Gate 07 to MM QSEC QUEENSLAND STATE EQUESTRIAN CENTRE LOGO TYPE HEIGHT 225MM H Gate 03 to MM Stables Competition Parking TEXT capitals - 100MM H LOWEr case - 70MM H FOrMaT - SENTaNcE case FONT STYLE - din regular double SIdEd SIGN SIGN E2 SIGN d / SAMPLE LAYOUT - WAYFINDING

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