Support the arts and enjoy one of Madison s favorite summertime traditions by joining us at Art Fair on the Square!

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1 PARTICIPATE in the 2014 ART FAIR ON THE SQUARE Show your commitment to community, connection and culture. Now in its 56th year, Art Fair on the Square brings together Madisonians and visitors from throughout the Midwest. It s one of Madison s largest annual events, with 150, ,000 attendees. Art Fair on the Square is a unique opportunity to connect with the community and to make a lasting impression on patrons. The crowds here aren t merely spectators, they re participants. They arrive anticipating a day or two filled with new experiences. As they move from block to block, from art vendor to food vendor, they re actively engaged in a search for what speaks to them it could be a work of art, a song, a certain dance performance, a tempting taste, or a thirst quenched. As Madison Museum of Contemporary Art s signature event, Art Fair on the Square is one of the highest rated art fairs in North America. We hope you ll join us. By participating in Art Fair on the Square, you re helping the Madison Museum of Contemporary Art offer free admission to 200,000 visitors annually and to provide ongoing art education programs for area school children. Support the arts and enjoy one of Madison s favorite summertime traditions by joining us at Art Fair on the Square! Sarah Linn, Events Assistant Annik Dupaty, Director of Events and Volunteers ext 230 sarah@mmoca.org ext 229 annik@mmoca.org 227 State Street, Madison, WI State Street, Madison, WI 53703

2 ART FAIR ON THE SQUARE 2014 FOOD VENDOR INFORMATION AND RULES The Madison Museum of Contemporary Art (MMoCA) will present the 56 th annual Art Fair on the Square on July 12 & 13, Read the following information carefully it will allow you to make an informed decision about submitting an application to participate as a food vendor. It also updates past vendors on changes that have been made to the guidelines. Application Process To be considered for a vending opportunity, please complete the enclosed application and send it back to us along with a $250 deposit. This deposit will be refunded only if we cannot offer you space at this year s event. If you are accepted, this payment will be counted toward your security deposit and $35 application fee for the event. Location, Dates and Times The fair takes place on city streets the 8 blocks surrounding Wisconsin s State Capitol Building in Madison, WI. All food vendors must be fully operational during all Art Fair on the Square hours, including: Saturday, July 12: 9 am - 6 pm Sunday, July 13: 10 am - 5 pm Photo of Your Booth, Mobile Unit or Cart All applicants must submit a photo of their booth set up, mobile unit or food cart, even if you have been a vendor at the Art Fair on the Square in the recent past. Acceptance Criteria Your application will be evaluated based on: Proposed menu - we look at how items are priced and if they are unique to other concessions. Willingness and ability to fulfill contract - such as complying with contract terms and carrying necessary insurance coverage. Dept of Public Health warnings/violations. Past Art Fair and other event experience - This is based on both staff and Public Health Inspector feedback. MMoCA Concessions Please be advised that the Madison Museum of Contemporary Art sells foods and beverages at 7 concession stands situated around the Square. Offerings include bratwursts, hot dogs, beer, and canned/bottled/carbonated beverages. Outside concessionaires (Food Vendors) may not serve any of these items. Beverages The Madison Museum of Contemporary Art manages exclusive sales of beverages including soda, water, fruit juice, and beer. Smoothie and fresh-squeezed lemonade vendors are exceptions in 2014 (i.e., lemonade squeezed on-site and not from concentrate). Proposed Menu On your application, please provide a detailed description of each item and its price. Please limit your menu to no more than 6 items. Be sure to highlight any vegetarian options. No changes to accepted menu items and/or prices will be permitted unless approval is obtained from the Director of Events prior to the Art Fair. Prices may not change during the event. * You may submit a written letter of request to have exclusive rights to the sale of some items. However, please note that some menu items may be under contract by other food vendors. Contact the Director of Events for more information. Fees will apply. Signage All food vendors are required to prominently display signage noting the food items offered and their corresponding prices as approved by the Madison Museum of Contemporary Art. Vendors who do not provide appropriate signage may not be eligible to participate in future events. Dept of Public Health Madison-Dane County Regulations Food vendors are expected to fully cooperate with staff members from the Department of Public Health, who will be on site throughout the event. The Madison Museum of Contemporary Art and Art Fair officials will stand by all decisions made by the Public Health Department. Furthermore, Public Health Department suggestions are heavily factored into the application process. Should your business be shut down due to Public Health concerns, neither the space fee nor the deposit will be refundable. Cancellation Policy In order to cancel or withdraw your application, send written notification to MMoCA via mail or . If written notice is received on or before 5/30/2014, a $100 cancellation fee will be charged. The remaining paid deposit and/or space fees will be refunded. If written or verbal notice of cancellation is received on or after 6/1/2014, all paid deposits and space fees will be non-refundable. Water and Ice Potable water will not be available at the event and must be hauled in an appropriate food grade container. Ice MUST be purchased on site. More information will be provided upon acceptance.

3 Fire Department Regulations All vendors must comply with the Madison Fire Department rules and Temporary Vendor Compliance Guidelines. These guidelines state: "All open flame, hot surface or grease producing cooking shall be conducted a safe distance away from any tent. No cooking shall be conducted inside or under a tent." Detailed guidelines will be provided upon acceptance. Electricity There is only 120 Volt service on the fairgrounds around the Capitol square. If electricity is required, vendors must supply their own 10 or 12 gauge 100' electrical cords. MMoCA reserves the right to limit the amount of electrical equipment used by each vendor in order to ensure the availability of electricity for all participants. All vendors must specify their electrical needs for each location pre-fair. Hook up upon arrival: Either to poles or generator as directed by MMoCA Technical Services. Power provided: 7/11 at 6:00pm - 7/13 at 5:00pm* *MMoCA is not responsible or liable for loss if city s circuit breakers go out unexpectedly. Cleanliness and Waste Disposal Food vendors will be responsible for the periodic removal of their own trash during the event as well as the cleaning of their space at the close of the Art Fair each day. Vendors who do not meet cleanliness requirements will lose their security deposits and will not be allowed to participate in future events. Insurance All food vendors must be able to provide the Museum with proof of insurance as specified upon acceptance. Animals and Pets In 2010 the Madison Common Council banned dogs, cats and all other animals from Madison s major street events, including Art Fair on the Square. Security Though the fair grounds will be monitored by security and offduty Police Officers, Food Vendors are responsible for securing all of their materials. Please be aware of an increased homeless population in Madison in recent years. Also, after-bar crowds in downtown Madison can be a nuisance. State Capitol Building Driveways Food vendors may not park vehicles or trailers in the driveways of the State Capitol Building. Booth Assignments Space assignments are not negotiable. MMoCA will try to honor requests, but please understand that electricity requirements and construction restrictions etc, impact vendor placement. Booth Operations Food vendors are responsible for providing their own food refrigeration and booth canopy. Food vendors are responsible for the set up, operation, and removal of all equipment used at their location. All materials are to be removed at the end of the event. All materials, storage and operations, including prep and clean up, must remain within the booth space. On Square vs. MLK Food Court Assignments In order to be placed on the square, vendors must meet at least one of the following criteria: 1) Sell ONLY items that are NOT cooked on the premises (e.g., ice cream) 2) Have a self contained mobile food service unit that is less than 8.5 x18 feet *Vendors may petition the Director of Events for permission to vend on the Square if a mobile food service unit is not available. Vending locations, prices, and assignments All 10 x 10 spaces (100 sq ft): $1500 Each square foot over 100: $15/square foot Downtown City of Madison Mobile Food Carts (Non-Dane County Residents): $800 Mobile Food Carts (Dane County Residents): $600* *You must provide proof of residency and that you hold a current City of Madison Food Cart Permit to qualify for this fee. Once assigned, space assignments are not negotiable. In most cases, first right of refusal will be given to past participants. Vending permits and fees Each vendor is required to hold City of Madison food permits before vending at the Art Fair. Invited vendors must contact the Public Health Department of Madison-Dane County at (608) to discuss the temporary food establishment permit. The temporary permit application + fee will be sent directly to MMoCA. Typical Permit fees for this event: $101± for City of Madison Temporary Restaurant Permit ($76 first day + $25 for second day of the fair + $25 for each additional location on the Square). * Questions about the permit fees? Call or visit the City s Clerk s Office, Room 103 City-County Bldg. (608) Please note that MMoCA will not require a commission from food vending in Questions? Contact: Sarah Linn, Events Assistant sarah@mmoca.org ext 230 Annik Dupaty, Director of Events annik@mmoca.org ext 229

4 56th ANNUAL ART FAIR ON THE SQUARE JULY 12 & 13, 2014 FOOD VENDING CHECKLIST (KEEP THIS PAGE FOR YOUR RECORDS, DO NOT SUBMIT) MARCH 28, 2014: ALL APPLICATION MATERIALS DUE TO MMOCA Completed application - 2 pages (required) Deposit check made out to MMOCA in the amount of $250 (required) Food stand/cart photo (required) Complete menu (optional) Letter of request for exclusive sales of one type of product (optional) APRIL 11, 2014: NOTIFICATION Not invited? Stop here. Your deposit check will be returned before May 30th. Waitlisted? Hold here space will be offered if any vendors cancel/withdraw. Invited? Continue through this checklist. WEEK OF APRIL 14, 2014: CONTACT WI DEPT OF PUBLIC HEALTH & YOUR INSURANCE COMPANY Contact the Dept of Public Health Madison-Dane County at (608) to discuss your intended set up and to determine what type of permit you need. See: Contact your insurance company. Please note that your liability insurance certificate must have at least $1,000,000 coverage AND name the Madison Museum of Contemporary Art as an additional insured or co-insured. MAY 2, 2014: ALL CONTRACT MATERIALS DUE TO MMOCA Art Fair 2014 contract signed and dated (required) Check made out to MMOCA for total space fee amount will vary by vendor (required) Proof of insurance naming MMoCA as additional insured (copy of certificate)(required) Proof of current food vending permit. Permit costs are NOT included in booth fees. S-240 WI Temporary Event Operator and Seller Information tax form (required) Temporary Restaurant Permit Separate check made out to the City of Madison for the Temporary Restaurant Permit $101± ($76 first day + $25 for second day of the fair + $25 for each additional location on the Square). Failure to submit payment in full by May 2 nd will forfeit both your space at the event and your deposit. This is a received by date, not postmark date. MAY 30, 2014: LAST DAY TO CANCEL IN WRITING WITH PARTIAL REFUND A $100 cancellation fee will be charged. LATE JUNE, 2014: REVIEW PRE-FAIR MATERIALS Information will be sent to invited vendors in June, detailing vending locations, maps and other important details regarding set up and tear down. Review carefully! JULY 11, 2014: SET UP Setup for Food Vendors begins at roughly 5:00 pm; there may be unplanned delays. NOTE: Public Health Sanitarians will conduct on-site booth inspections and, if necessary, will deliver your Temporary Food Vendor Permit on Sat a.m. at the Art Fair. POST FAIR Add the 2015 fair dates to your calendar: Sat, July 11 and Sun, July 12. Thank you!

5 56th ANNUAL ART FAIR ON THE SQUARE JULY 12 & 13, 2014 Food Vending Application p. 1 of 2 Complete and submit both sides of this application along with a $250 deposit and photo. Applications must be received by Friday, March 28, 2014 General Information Please print clearly Name of Business: Name of Person Completing Application: Owner/Primary Contact Person (circle): Name of Lead Person Who Will Be at the Fair: Business Mailing Address: City, State, Zip: Fax: Address: Cell Previous Event Experience Have you participated in Art Fair on the Square in the past? Yes No If yes, please state the last time you participated: Under what name(s) did you participate in the event: (please list business names and previous contacts) Business & Prior Event References Name of Company or Event: Name of Company or Event: Contact: and/or address: Contact: and/or address: Proposed Menu Items (attach menu if necessary). Check v if item is vegetarian. Item 1: Price: $ Portion size: oz V Item 2: Price: $ Portion size: oz V Item 3: Price: $ Portion size: oz V Item 4: Price: $ Portion size: oz V Item 5: Price: $ Portion size: oz V Item 6: Price: $ Portion size: oz V Item 7: Price: $ Portion size: oz V Item 8: Price: $ Portion size: oz V FOR INTERNAL USE ONLY Past Clean Up Rating 1-7: Food Quality Rating 1-7: 1 Low -7 High Unique Menu Rating 1-7: Menu Pricing Rating 1-7: Ability to fulfill contract 1-7: Public Health Department Issues? Past Number of Years: Called references? SCORE CODE: A / D / Wait list

6 Booth Requests Food Vending Application p. 2 of 2 *** Please read and check the following boxes or we can not consider your application *** I understand that my $250 deposit includes a non-refundable $35 application fee, and that my deposit does not count toward my space fees. $215 will be returned to me as long as I have followed all Art Fair on the Square Guidelines, caused no property damage, and disposed of all waste properly. I understand that MMoCA determines space assignments and they are not negotiable. I understand that application, photos and deposits must be received on or by March 28, 2014 to be considered. Signature Date Please return applications, photos and deposits to: MMoCA ATTN: Art Fair 227 State St., Madison, WI 53703