Charlotte Rentz, Main Street Board President

Transcription

1 Welcome! Tourism & Social Media Workshop October 4, 2016 Charlotte Rentz, Main Street Board President Allie O Brien, Economic Development Manager

2 About Main Street -Charlotte Rentz Welcome! The Main Street Board of Directors is comprised of local residents and representatives from local businesses and organizations. Projects focus on design, promotion and economic restructuring all aimed to revitalize downtown.

3 Today s Objectives Allie O Brien Increase Awareness of Hapeville by increasing tourism and trade in our downtown part of Economic Development & Main Street Program promotions initiatives. Working with our State experts to bring resources to our local businesses. Working with you and our Main Street volunteers.

4 Georgia Department of Economic Development Tourism Division Georgia Tourism and Your Business Randi Greene Tourism Project Manager Explore Georgia

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20 Georgia Department of Economic Development Tourism Division Georgia Tourism Social Media Katie Christof Senior Digital Media Strategist Explore Georgia

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35 Beer Girl Growler & Bottle Shop Local Flavor! Tips & Tricks that work for us. Alexia Ryan

36 Social Media: What s the point? Increase your customer base Nearly half the world uses one social media platform daily Social media posts are indexed by search engines Social media helps define your brand personality It s also FREE (mostly) Help others increase theirs Working together can making finding new customers easier Liking other pages (as your page), following each other, and sharing each other s content provides a service to your own customers By partnering we create a visible sense of community that our customers want to be a part of When we practice reciprocity, we don t just get a bigger piece of the pie, we get a bigger pie.

37 Getting Started Prepare: Interior and exterior photos of your place Logo image files in different sizes Any and all contact information A consistent handle or name to be used for all platforms Major Platforms: Search engines: Google, Bing, Yahoo, etc. Yelp Facebook Twitter Nextdoor Others to Consider: TripAdvisor YouTube Pinterest Snapchat LinkedIn Foursquare Swarm Reddit Industry specific platforms

38 What has worked for us: Pick ONE platform to start with and stick to it Generating regular content on one outlet is better than being sporadic on many Unique content Celebrating Hapeville and our place in it Partnering with and promoting local businesses provides content as well Don t post without pictures Always tag other businesses when you can, so they know you re promoting them SHARE!!!! Knowing our community Belonging to neighborhood groups on Facebook (know their policies on posting!) Liking and following other business pages (don t forget to Like as your page ) Being aware of events: city, neighborhood, church, community groups, etc. Giving people all the information they need to find you (and know when you re open)

39 Events! Facebook Facebook has a help page for events that gives you specific dimensions on pictures You can save your event as a draft before publishing, as well as schedule it Invite your friends! Save time and make a list of folks you always want to invite to stuff. Share on your page Share on your personal timeline Twitter Use your photos, links to your FB event etc. Tweet it daily at different times Include all pertinent information Nextdoor If you want locals, make sure to recreate the event on Nextdoor Calendars Free event listings at: AJC, Creative Loafing, 85 South, Atlanta.net, Eventful.com, Atlanta Planit, Spingo

40 Misconceptions I am a spammer! Just because you posted or shared something does not mean that everyone in your friends list or who has liked your page will see it. Page posts will usually only be seen by 10% (or fewer!) of the people who have liked your page. This is why it is so important to share your post to other pages and to encourage others to share it. We actually have to work to get exposure. No one is coming to my event Event numbers lie! People will often RSVP to an event but not make it, and lots of folks will not RSVP at all but will still show up. Regardless, it will show up in their event feed and remind them about the event, even if they never responded. Social media is a one way conversation Use your platforms as an opportunity to discover what your customers want and respond to so you can leverage that in your business You don t have time for this Invest a couple of hours to get set up and 15 minutes a day to start with, and over time you ll end up spending less and less while getting more and more My customers aren t on social media Yes, they are.

41 Going Beyond Basics Facebook Insights See how your posts are working IFTTT (If This Then That) Recipes to make your life easier Instagram posts get automatically posted on your Facebook Page and/or timeline Instagram posts get automatically tweeted as native pictures (which is important because when you use the integration directly in Instagram, it tweets as link and people are much less likely to click on it.) Other Tools: Klout HootSuite

42 What s Next? What can we do with all this information? Allie O Brien Economic Development Manager Hapeville, GA

43 What s Next? We will send you this presentation and have it posted at We will you to follow-up and keep everyone communicatingcall us, us, etc! You can give us your ideas for another workshop. You can become a Social Media Ambassador-get on social media and start creating a positive Buzz about Hapeville!

44 Thanks & Applause! Randi Green & Katie Christof Alexia Ryan Charlotte Rentz

45 Thank you for your interest! Hapeville Economic Development (404) We welcome you to visit Facebook: fb.me/cityofhapevillega Allie O Brien: aobrien@hapeville.org